DISCLAIMER: We have referred 100s of companies to TrustPilot. Get your discount here! They might pay us a referral fee.
Your prospective customers will read your reviews before buying your product or service. Your reviews, or lack of reviews, are going to influence your website visitors to purchase or leave your site. Think about it! When you buy something from Amazon or Ebay, do you read the reviews? What if there aren’t any reviews for a particular product, would you still buy it?
This article will address the following:1) What kinds of companies should choose Trustpilot?
1) What kinds of companies should choose Trustpilot?
TrustPilot is the most well-known 3rd party review aggregator. With 270,000 businesses that have reviews on TrustPilot, is it worth paying the monthly subscription? Just look at some of their customers!
|Ecommerce Companies||Service-Based Companies||Not really for local transaction-based businesses|
|PrestaShop, Magento, WooCommerce & Shopify app integration||CPAs & Accountants|
Real Estate Agents & Lenders
Insurance Brokers (Personal, Commercial, Medical)
Health & Wellness (Personal Trainers, Yoga, Chiropractors, Massage)
Restaurants (both sit-down & fast food)
Who is TrustPilot for?
TrustPilot is mainly for ecommerce companies (the Pro plan is for ecommerce companies). Service-based companies can also use TrustPilot, but most likely they don’t need the higher paid plans (the Lite plan should be good enough). It’s for any company that has an online store or has a fair amount of traffic.
Who is TrustPilot not for?
TrustPilot can be expensive for the small mom & pop operation.
Companies without anything to sell like blogging websites, gov’t websites, personal hobby sites, etc., probably don’t need TrustPilot, UNLESS they are using Google Ads. For these companies, it’s probably best to focus on getting reviews on local platforms like Google Reviews, Yelp, and Facebook.
2) How Trustpilot helps you make more sales
What does TrustPilot do?
TrustPilot collects and displays reviews for your company. This is where the strength of TrustPilot comes in. For ecommerce sites, it serves to gather Seller Reviews and Product Reviews. For service-based companies, it serves to gather Seller Reviews.
If you’re using Google Ads (formerly Adwords), you need to really consider using TrustPilot. Ecommerce and service-based companies benefit from Seller Ratings. Your credibility starts at the search engine. Below is an example of Seller Ratings.
If you have an online store and want stars to show in your Google Shopping PLAs, you need to get on TrustPilot. The image below shows how your product ratings will display right on Google search results. Note: sometimes the ads will run along the right-hand side of the screen.
Manage your reputation
3) TrustPilot Discounted Pricing (you need to ask for it)
We have referred 100s of companies to TrustPilot. If you want a discount (the link is at the bottom of this blog post), sign up using our referral link and once you’re on the phone, tell the rep,
“Francisco at Planet Marketing says there’s a discount for anyone he signs up.“
If you run a service-based business, most likely you’ll only need the Lite plan. If you run an ecommerce site and you’re running Google Shopping PLA ads, then you’ll need to get the Pro plan and get the Addon under “Product reviews”. If you run an ecommerce company and you’re NOT using Google Shopping, then you do NOT need to purchase the ‘Product reviews’ addon.
4) Why Is TrustPilot the most recognized 3rd party review aggregator?
Peter Holten Mühlmann (founder and CEO) started TrustPilot in 2007. It’s amongst the oldest review companies that Google approved to become one of it’s 33 approved 3rd party aggregator. Not only are they licensed by Google to syndicate ratings from TrustPilot into Google Ads, but they also have $55 million in outside funding, 700 employees, and 7 global offices. It’s headquartered in Copenhagen, Denmark with offices in London, New York, Denver, Vilnius, Berlin, and Melbourne. They have a really large sales department. A few years ago I, Francisco the owner of Planet Marketing, thought their sales department was too aggressive/relentless, but now I think they are much better at building relationships with prospective customers instead of conducting ‘hard sales pitches’ on the phone.
5) TrustPilot Dashboard
When you get your demo, the sales rep will show you in detail everything on the dashboard. We won’t be going over every detail here, just the money making areas.
If you don’t ask for reviews, you won’t get them! Here you will be setting the Frequency and the initial review invite
Automatic Feedback Service
TrustPilot’s system will automate sending out emails for you. You will not need to manually send reminders.
Dispute Negative Feedback
I don’t know of a single company that has a 100% 5-star rating. You WILL get a negative review here and there. However, if you feel there was an undeserved negative rating, you can dispute it here.
In the end, TrustPilot will help your company in three main areas:
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