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Google AdWords is, undoubtedly, one of the best ways through which businesses can effectively reach out to the ever growing troop of online users in today’s technology driven environment. However, one of the things that you will discover is that AdWords is a competitive platform that hosts countless advertisers, against which you will have to compete. Standing out from within the crowd can appear rather daunting. Fortunately, there are a number of things that you can do to improve the Click-Through-Rate of your AdWords Ads. This article looks at how you can add star ratings to your AdWords ads as a way of boosting their performance.
What are Seller Rating Extensions in AdWords?
If you have been using the internet for any given amount of time, you will have noticed that some of the AdWords ads that are displayed alongside Google Organic Search results come with a rating system that uses between one and five stars to highlight the quality of the reviews that a particular business has received from its customers. Seller/Merchant Rating Extensions, as Google itself points out, are automated and aimed at directing people towards businesses that offer quality service.
Are Seller Ratings Extensions Useful?
The importance of having seller rating extensions in your AdWords ads can never be overemphasized. These seemingly innocent stars act as a visual cue that reflect on the kind of experience that a customer can expect when interacting with your business.
We have talked, elsewhere on this blog, about online reviews and the oversized role that they play in today’s business environment. Needless to say here that up to a staggering 88% of the people who are out there will first look up online reviews before doing business with a company.
Seller Rating Extensions are an important part of this review system. Google itself states that having them in your AdWords ads can improve their performance by up to 17%. This, clearly, is something that no business can afford to ignore.
What do you need?
In order to get Star Ratings to begin to appear on your AdWords Ads, you need to have at least 100 reviews and an overall rating of at least 3.5 stars. So, how do you get Star Ratings to begin to show in your AdWords ads?
How to Get Star Ratings in your AdWords Ads
This is another topic on which we have already dwelt on this blog. Google gets the information that it uses for Seller Rating Extensions from a wide range of sources. This includes from the following third party review companies;
- Shopper Approved
- Feedback Company
- Verified Reviews
How does it work? Ask your customers for reviews
Once you have signed up with a company such as Shopper Approved, the next thing that you will need to do is get your customers to leave reviews for you on the platform. Although there is debate on the best way of doing, the fact still remains that you should find a way of getting your customers to review the products and services that you have provided to them.
The really unique thing about Shopper Approved is that it has been license to syndicate both Merchant and Product ratings into Google PLAs. What this means is that you can make this company your one stop shop as far as getting star ratings is concerned.
Shopper Approved also provides you with everything that you need in order to make your business visible on a much more localized scale. This applies for businesses such as restaurants and Coffee shops. Once you have signed up for their services, you will be provided with all the tools that you need in order to get going. Shopper Approved automates the process of collecting and syndicating online reviews, thus making your business much more visible right where it matters.
Getting Seller Rating Extensions in your AdWords ads does not have to break the bank. This is another point where Shopper Approved excels. Where other businesses are charging up to $5000 per month for online reputation management, Shopper Approved is affordable considering the amazing array of services that are on offer. And, should you choose to use our link to sign up for this company’s services, you can sign up for the company’s services at a discount. This is unbeatable across the industry.
How to Add Seller Ratings to your AdWords Ads
Seller Rating Extensions are automated. You do not, therefore, need to do anything in order to make them appear on your AdWords Ads. All that you need to do is get your customers to leave reviews for your products and services at the relevant places and you will be set to go. Google will gather data from a wide range of sources and will display the ratings whenever your ads appear. This, as we have already stated, adds visibility to your ads and improves the chances that people will actually click on them.