Search Engine Optimization is, perhaps, one of the main tasks for Internet marketing executives across the globe. Keyword Tracking, in particular, can safely be regarded as an indispensable SEO element that defines the job of a digital marketing executive. But, what, really, is Keyword Tracking?
The starting point for those who are looking to improve their websites’ Search Engine Rankings involves the carrying out of comprehensive keyword research. Which keywords and phrases do the people whom you are targeting through your website use when looking up the products or services that you provide? Let’s assume that you are a plumbing concern that is based in the New York town of Albany.
Now that you have identified and used your keywords, you actually need to keep track of how they are performing. This is where Keyword Tracking comes in. Companies such as SE Ranking provide an essential service, in that they give people the means with which to determine how successful their keyword targeting has been.
SE Ranking is one of the best rank tracking tools that you can use to monitor your website’s Search Engine position with regards to your target keywords. It also enables you to see the success that you have been having in attracting high-quality backlinks to your web pages. Another great thing about SE Ranking is that it gives you the chance to, using the produced information, revisit and revise your target keywords and find new keyword ideas.
SE Ranking offers the following features, all of which are indispensable to a good search Engine Optimization Strategy:
|· Backlinks Monitoring|
· Backlink Checker
· Position Tracking
· SEO Reporting Tools
· White Label
· Keyword Suggestion Tool
· Website Audit
· Marketing Plan
|· Keyword Rank Tracking|
· Website Audit
· Keyword Grouping
· Competitor Research
· Competitor PPC/SEO Research
· Backlink Checker
· Social Media Management
SE Ranking has recently released a new feature that allows you to monitor what your competitors are bidding in Adwords. Pay Per Click (PPC) Advertising is fiercely competitive and having this knowledge gives you an edge over everyone else. Spying on the competition has never been this easy!
Wish to start your own professional SEO service that is based on the SE Ranking platform but shows absolutely no hint of being related or affiliated? Well, now you can with White Label. It allows you to become an SEO brand, with your own domain or subdomain. You can then add and manage users and generate reports that can be sent from your corporate email. White label comes with an unlimited number of customization options, including the ability to choose your own color scheme and logo.
All links are analyzed for the following parameters:
Keyword Suggestion Tool
SE Ranking uses its own inner database to provide a wide range of keywords on the query popularity’s criterion: high, medium and low. The tool is a great way through which you can find long-tail keywords that will enable you to write unique content. The Keyword Suggestion Tool gives you a comprehensive overview on selected keywords. As soon as you add a project, you are provided with detailed statistics on such parameters as:
SEO Reporting Tools
SE Ranking comes with reporting tools that allow you to produce comprehensive reports on any website, either manually or automatically. If you have created your own SEO brand using the White Label facility, you can easily generate professional-looking reports using your own domain. You can also personalize the reports to reflect your brand. All reports can be downloaded in .pdf, .csv, .xls and .html formats.
The best thing about SE Ranking is that the company offers flexibility on pricing. As we, at Planet Marketing, can attest, what you end up paying is determined by how often you wish to receive reports about the keywords and sites you are monitoring.
SE Ranking has a 14-day trial that allows you to test all the available tools free of charge.
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