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Is it possible to use Facebook ads to promote your Instagram page and get more followers? Hi, my name is Francisco. I own a Digital Marketing Agency called Planet Marketing. We are specialists in Facebook Ads, Google Ads and Remarketing. Many people approach me wanting to know whether they should attempt to promote their Instagram channels using Facebook Ads. That’s an interesting question because Facebook and Instagram are linked. In fact, you can get your Facebook ads to also run on Instagram. Anyway, in this article, I am going to show you how Facebook can be a useful tool if you want to get more Instagram followers. The post has the following sections;
Why Facebook Ads Matter
Are Facebook Ads for everyone? That’s a question that you may have had at one point or the other. If you browse through this blog, you will discover that I have written countless Facebook ads marketing article. I have articles on Facebook ads for ecommerce and others covering how to advertise on the platform for alcoholic beverages.
Truth is, Facebook ads work very well for most businesses that are out there. You only need to know what you are doing, and that’s where I come in. So, why is there some doubt about Facebook Ads? Well, that’s largely due to the issue of intent. A person that goes to Facebook does not do so to buy stuff. They go there to socialize and to watch the latest bout of Fake news.
So, it’s a bit hard to sell yourself to people on the platform. By comparison, Google Ads are better performing. A person goes there to look for something specific and if your ad pops up at the right time, you will have a very good chance of making a sale. Still, Facebook ads work very well in terms of getting Instagram followers.
Facebook is all about visuals and no platform does visuals better than Instagram. So, advertising on Facebook is a logical choice. Anyway, the following are some of the reasons why you should do Facebook Ads to get Instagram followers;
Facebook gets over a 1.9 billion users per day
The first major selling point when doing Facebook ads is size. As of the time of writing this article, Facebook was getting over 1.9 billion users per day. That’s a lot! And the numbers are bound to continue growing, in spite of what the naysayers may have been saying. On top of that, the people who use Facebook are drawn from a wide spectrum of demographic, interest and behavior groups.
Find more statistics at Statista
Clearly, this is a goldmine for anybody looking to advertise on the platform. Whatever your target audience is, you can be sure that you will be able to find it on Facebook. The only challenge is that you need to be able to really focus on the people who you are targeting. But that’s what I am here for. You can check out the current Facebook statistics in the above graph from Statista.
You have plenty of targeting options
As noted in the introduction, Planet Marketing specializes in both Facebook Ads and Google Ads. What I can say is that in relation to audience targeting, Facebook performs way better than Google. But why is that the case?
For better or for worse, Facebook has a lot of information about you. It knows where you live, who you are, what you like, who your friends are, your marital status and much more. From an individual perspective, that could be regarded as too much information in the hands of the company.
But from the point of view of those looking to advertise on the platform, this information can be pure gold. It enables you to be very precise with your audience targeting. That, in turn, means you can get good returns on your advertising spending.
Advertising on Facebook is cheap
Another great thing about advertising on Facebook, particularly for Instagram channel owners, is that the platform is very affordable. You can boost a post, as an example, for as little as $1.
So, it’s possible to use Facebook to reach a lot of people without having to rob a bank. That’s essential for Instagrammers. The majority of them are not exactly rolling in cash.
You can run your own campaigns
Most people running Instagram channels are tech savvy to some degree. It means they won’t have too much of an issue learning how to run their own Facebook ads marketing campaigns. There is nothing mysterious about it. You too can learn how to run your campaigns.
In fact, this article is aimed at showing you just how to do it. And if you wish to learn more, you can sign up for my Facebook Ads Marketing Course. The course contains a lot of videos and other materials that you can use to enhance your knowledge. So, it’s the place to start if you are really serious about Facebook ads.
Creating Facebook Ads for your Instagram Channel
In this section, I am going to show you how to create Facebook ads for your Instagram channel. Please note that there is not tailor made method for doing this, so you are going to have to be creative. But not to worry.
I have been doing this for many of my clients and I know that the methods that I am showing you here work very well. Facebook ads get created in Ads Manager. You will have to go through the following basic steps to create an Ad;
- Choose a Campaign Objective
- Set up your Audience and budget
- Create your Ad
The Campaign Objective
The Facebook ads campaign objective is similar to what are referred to simply as Goals in Google Ads. Basically, it’s a description if what you wish to achieve with each Campaign. What’s your aim? What results are you hoping to get from your Facebook ads? When creating Facebook Ads for Instagram followers, you get 11 Campaign Objectives;
- App installs
- Video views
- Catalog sales
- Brand awareness
- Store traffic
- Lead generation
Campaign Objective when doing Facebook Ads for Instagram Followers
So, which campaign objective should you opt for in this case? Well, thing is, you are not really tied down here. You can choose different Campaign Objectives depending on your overall aims.
As an example, you could opt for Traffic, in which case you will have people taken from your Facebook ad to your Instagram Page. Companies looking for better visibility can also opt for Brand awareness as their Campaign objectives. You could go for Messages if you wish to instantly open a conversation with people.
For this example, we will go with Reach. That’s because we wish to have our ad reach as many people as is possible for the least possible amount of money. These people will then have the opportunity to click on our ad, from where they will be taken to our Instagram Page.
The Ad Set
Once you have chosen your Campaign Objective, you will now need to go into the Ad Set. In my view, this is the most important section when doing Facebook Ads marketing for any business.
The Ad Set is where you define your target audience. It’s also where you really zoom in on that audience. There are other important sections in the Ad Set, such as the Budget and Schedule section.
In the Audience section, you are required to define the people who you wish to reach with your Ad. Remember here that we are advertising our Instagram Page on Facebook. In terms of audience definition, you have the following tools;
Where are the people who you are targeting located? Are they in the United States or in Canada? Are you trying to reach a global audience? You know what’s best for you. Location settings differ depending on the nature of your business.
Some businesses are highly localized, while others span the entire globe. For this example, we are going to be targeting people located in the United States.
We will target only those who live in that location, as opposed to including those who have simply pass through the US. Those that the people to whom we wish to have the ad for our Instagram channel shown.
Age is another tool that you can use when creating Facebook ads for Instagram. In this case, this particular setting is rather relevant.
Different things appeal to different age groups. So, you don’t want to target everyone. The setting that you choose will depend on the nature of your Instagram channel.
Again, this is a highly relevant section. If you run a channel targeting a female audience, it won’t make sense to also include men in your targeting. So, that’s something to keep in mind. For the sake of this example, we will target both men and women.
It’s also possible to target people who speak a particular language. Lets say you run an Instagram channel using Spanish as your language of choice, you can then target your Facebook ads at people who speak that language.
The Detailed Targeting section is where you really narrow down on your audience. So far, the audience that we have defined is pretty generalized. If you leave things as they are, you will get some results, but not the best that you would have gotten with a little more tweaking of your settings. For this example, we are going to assume that we run a fitness channel on Instagram. As such, we will be targeting people with the following interests;
- Gym junkies
- Men’s fitness
- Muscle and fitness
- Physical fitness
Facebook ads are not only shown on Facebook. They can also be shown on any of the following platforms;
- Audience Network
- Asset Customization
You can choose Automatic Placements, which is recommended by Facebook. Should you go down this router, Facebook will place your ad where it will like perform the best. You can also manually choose to have your ad place on any of these platforms. For our example, we will go with Manual Placements. We want to have our ads shown on Facebook and on Instagram.
Budget and Schedule
This is another important section in the Ad Set. The issue of budget is one that’s scary for most people. But we have already noted that Facebook ads are pretty affordable. You can get started for as little as $5. So, there is nothing to worry about.
One thing that I am always telling my clients is that they need to retain control of their spending. Facebook keeps your credit card details on file. It’s similar to what happens with most other subscription services.
So, you need to be careful here. If you don’t set things up correctly, you will have trouble with Facebook continuing to deduct money from your account. You can avoid this by setting a daily budget with start and end dates. Or you can have a lifetime budget for your campaigns.
Creating your Ad
Now we get to the part where we need to start creating the Facebook Ad itself. Remember, the ad is what will be seen by your target audience. The challenge here is to make it as appealing as is possible. We have already noted that people are not on Facebook for anything serious.
What you need to do is to get into this mindset. Sell your Instagram channel without being drab and uninspired. In this regard, you have the option to create single image, carousel and video ads. The format that you choose depends on the nature of the product that you are marketing.
Feel free to carry out experiments to find the format that works best for you. That’s the advisable approach. Facebook is great for advertising, but you may have to carry out a lot of A/B testing to find the formula that’s suitable in your case. Once you have everything up and running the way you like them to run, you can move on to the next venture.
In this article, we set out to show you how to create Facebook ads for Instagram followers. We noted that Facebook is the right platform on which to market your Instagram channel. That’s because the people who constitute your target audience are already on Facebook. All that you need to do is to find them.
In this regard, you have a number of tools. You can target people based on location, age, gender, language, demographics, interests and behaviors. Facebook knows a lot about it’s users, and you can use this knowledge to reach out to the right people at the right time.
If you need additional information about creating Facebook Ads, feel free to sign up for my DIY Facebook Ads Marketing course. The course contains lots of videos and other materials to help you become the master of running your own Facebook Ads marketing Campaigns.