Looking to take your business to the next level through Facebook advertising? My name is Francisco and today is your lucky day. Over the past decade, I have helped hundreds of companies achieve growth via Facebook Ads! Most prefer that I do the technical work on their behalf? If that is the case, feel free to sign up for my Facebook Ads Setup Plan using the above link. Those that wish to create their own Facebook Ads should continue reading this article. In this post, I am going to;
Should commercial cleaning companies advertise on Facebook?
Commercial cleaning companies do not really need to have a presence on Facebook, right? Wrong! The following are some of the reasons why commercial cleaning companies need to advertise on the world’s largest social networking platform;
How to create your own Facebook Ads
Commercial cleaning companies are, for the most part, localized in their operations. In most cases, they are only ever going to service a particular radius within their area of operation. Questions that you need to ask yourself as you set out to create Facebook Ads for your company are;
Steps when creating Facebook ads
The process of creating Facebook Ads for a Commercial Cleaning Company is composed of four steps;
Creating a campaign
Facebook ad creation takes places in Ads Manager. Logging is a simple matter of using your personal Facebook or business account details. It used to be that you could also create Facebook ads in Power Editor, but the two have since merged.
Choose a campaign objective
Choosing a campaign objective is the next step on the way to creating your own Facebook ad. Facebook provides you with a number of objectives from which you can only choose one for each campaign;
Best campaign objective for commercial cleaning companies
One thing that I have discovered over the years is that most people get stuck when it comes to choosing the objective for their Facebook campaigns. That needs not be the case. As a business, you probably already have a clear idea of what you wish to achieve with your Facebook Ads marketing campaign;
The Ad Set: Defining your target audience
The next step on your way to launching Facebook Ads for your commercial cleaning company involves creating a new Ad Set. You have to think of an Ad Set as the engine that drives your Ad’s performance on Facebook. This is the section where you define your target audience. You do this using a number of settings, including budget, audience, location, Age, Gender and Language;
Where do you wish to have your Facebook Ads delivered? Remember what we mentioned at the top about commercial cleaning companies being rather localized? What this means is that your target audience is likely to be found only in your neighborhood or city.
As you can see in the above screenshot, Facebook allows you to either include or exclude places within your target location. We have, in our example, excluded the entire of Mexico, parts of which fall within 25 miles of our target location.
Age, Gender and Languages
These settings allow you to further define your target audience. The age setting would be useful if the people who are interested in your products and services fall withing a certain age group. If, as an example, you wish to carry out marketing for a Justin Bieber concert, your target audience would likely be composed of 16 to 25 year olds.
You may also choose to target a particular gender with your Facebook Ads. This may be useful for businesses that sell gender specific products and services. A beauty shop, as an example, may wish to exclusively target women with their Facebook Ads.
You can also choose to have your Facebook Ads directed at people who speak a particular language. If your business is, as an example, targeted at Mexican immigrants in the United States, you may wish to focus on this group by having your Ads delivered only to Spanish speakers.
Detailed targeting: Narrowing down on your audience
The detailed targeting section is important in that it allows you to really narrow down on the people who you wish to target with your Facebook Ads. You do this using demographics, interests and behaviors;
Budget and Schedule
You also need to set the budget for your Facebook Ad as part of the process of editing your campaign’s ad set. Note that spending more, to some degree, increases your reach as far as your campaign is concerned.
Creating your Ad
Now that you have defined your audience in the Ad Set section, the final thing that you are going to do is create your Facebook Ad. Your first step in this regard involves choosing a name for your Facebook Ad. The thing to remember here is that the name only appears in reports and insights. It does not appear in the Ad itself, so you do not need to obsess over it. We are going to call ours “Commercial Cleaning Company Ad 1.”
Available ad types
Facebook offers a number of ad types, as you can see in the above screenshot. For this example, we are going to use the Slideshow option to create our Ad.
Your ad appears in the Ad Preview pane to the right of your window. That’s about it. Now all that you need to do is click on the “Review Draft Items,” button at the bottom of your screen, and, you will be taken to a page where, if you have set up a payment method, you can confirm and launch your ad.
Our DIY Facebook Ads marketing course
Creating Facebook Ads, it has to be said, is not for everyone. Indeed, the tutorial that we have been giving you contains a lot of missing steps. We would probably need an entire encyclopedia to provide all the necessary steps on creating Facebook Ads.
That is why we encourage you to take our DIY Facebook Ads marketing course, which contains a lot more details. Going through the course should provide you with every little bit of knowledge that you need to begin creating high quality Facebook ads of your own.
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