When choosing the best online review platform for your business, it’s essential to weigh your options carefully. You might wonder if Trustpilot or Feefo is the right choice or if you should explore alternatives.
If you’ve been struggling to pick the best online reviews platform, here’s a clear breakdown to help you make an informed decision.
Trustpilot vs Feefo + alternatives price comparison table
| Store Ratings to Google | Product Ratings | Price/m | Get it now! | |
| Trustpilot | Yes | Yes | $349 |  |
| Feefo | Yes | Yes | £99/month |  |
| Shopper Approved | Yes | Yes | Get a Discount! Sign up using our link. Plus 30 Days Free! |  |
| Reviews.io | Yes | Yes | Price is hidden. ($45/m for early stage startups) |  |
Online Reviews and why they are important
The Importance of Online Reviews
There’s no denying the impact of online reviews on your business. If you haven’t been leveraging them, you’re missing out on significant opportunities. Before diving into a comparison of Trustpilot and Feefo, consider these key reasons why online reviews are crucial:
- 91% of people regularly check online reviews before making purchases.
- 84% of consumers trust online reviews as much as recommendations from friends and family.
- 68% of potential customers form an opinion after reading just one review about your business.
- Online reviews contribute to the data used by Google and other search engines in Star Rating extensions.
- Online reviews are a powerful way to enhance trust in your brand and business.
A bit about Star Rating Extensions
Star Ratings have been discussed extensively, and their significance cannot be overstated. If you’re looking to dive deeper into the topic, it’s worth exploring additional resources. You can refer to this article.
However, it’s crucial to understand that while many can help you achieve Star Ratings in organic traffic, not everyone can do the same for Product Listing Ads (Google Shopping) and Google Ads.
How to Get Star Ratings
When it comes to Star Rating Extensions on Google, there are two important lists to be aware of. One is for companies licensed to provide Store Ratings, and the other is for those licensed to provide Product Ratings.
Store Ratings
Store Ratings reflect the overall experience customers have had with a particular business or store.
These ratings represent the collective feedback on a company’s services or products, giving potential customers an idea of what to expect from the business as a whole.
Product Ratings
Product Ratings, focus on individual items in your catalog. For example, if you sell cameras, a Product Rating would apply to a specific camera model you offer.
These ratings help potential buyers gauge the quality and satisfaction associated with a particular product.
Trustpilot vs Feefo
What are the similarities and differences between Trustpilot and Feefo and which of the two companies is best for your business?
1) Both are licensed for Store and Product Ratings
The key similarity between Trustpilot and Feefo is that both are certified by Google to aggregate both Product and Store Ratings. This certification allows them to collect and display reviews that contribute to your business’s star ratings on Google.
In addition to Trustpilot and Feefo, there are a few other companies that appear on both of Google’s lists for aggregating ratings. Notable examples include Reviews.io and Shopper Approved, which are also certified to provide both Product and Store Ratings.
2) Feefo hides it’s pricing
One of the frustrating aspects of Feefo is that the company does not disclose its pricing on its website. To find out the cost, you actually need to reach out to Feefo directly. This lack of transparency can feel a bit unfair, especially when you consider that other review syndication companies, such as Yotpo, follow a similar approach.
It gives the impression that the price you’ll pay might depend entirely on the size of your company and how much Feefo believes they can charge you without pushing too far. This approach can leave businesses feeling uncertain about what to expect in terms of costs, making it difficult to plan and budget effectively.
3) Trustpilot is clearer on pricing
Trustpilot is more transparent with its pricing, although its Enterprise plan still requires you to contact them for further details. The entry-level Lite plan from Trustpilot costs $299 per month, billed annually. This plan offers a range of useful features, including access to Google Store Ratings, making it a more straightforward option for businesses looking to understand their costs upfront.
Best alternative to Trustpilot and Feefo
One thing you’ll quickly notice is that Trustpilot and Feefo aren’t particularly budget-friendly when it comes to pricing. This is why exploring alternatives is crucial for finding the best fit for your business. As mentioned, there are 29 companies licensed for Store Ratings and 26 for Product Ratings, and we’ve reviewed quite a few of them to help you find more cost-effective options.
Shopper Approved
Based on our experience, Shopper Approved stands out as one of the best alternatives you’ll find in the market. If you’re seeking a company that effectively delivers both Product and Store Ratings at a more affordable price, Shopper Approved is an excellent choice to consider.
Shopper Approved Pricing
One of the things you’ll notice is that Shopper Approved is better positioned in terms of pricing compared to both Trustpilot and Feefo. The least priced plan at Shopper Approved begins at $99, though the only drawback is that you need to pay the full amount for the entire year upfront.
It’s unclear why almost all review companies have adopted this approach, but it’s likely because they want to ensure you are committed to a yearly contract. Nevertheless, Shopper Approved remains a solid choice for affordable Product and Store Ratings.
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Get a Shopper Approved discount when you sign up using our link. Also get 30 days completely free of charge!
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Reviews.io
Reviews.io is another excellent alternative to Feefo and Trustpilot. What sets Reviews.io apart is that it is approved for both Store and Product Ratings and is also one of the most affordable options available. If you’re looking for a cost-effective solution that still delivers robust rating capabilities, Reviews.io is a strong choice.
Pricing
Reviews.io generally keeps its pricing under wraps, but it does offer a plan for early-stage startups at $45 per month. To learn more about their other plans, you’ll need to contact the company directly.
Disclaimer: We are affiliates of some of the companies mentioned in this article. However, we have personally used many of these services. Our recommendations are based on objective experiences, so feel free to sign up with confidence!
