There are 4 types of Google Ratings. All 4 show on Google, but only display depending on the search query. We will show examples of each type of Google Ratings
The Difference Between a Rating and Review
Many people use the words ‘rating’ and ‘review’ interchangeably. Ratings are only the 1-5 stars you see. It’s normally an aggregate star rating across all your ratings. Reviews include ratings and comments. In other words, ratings don’t have the comment.
Google Reviews
Google reviews are most sought out by business owners with local retail storefronts and by service-based businesses. These reviews show in Google Maps and directly on SERPs.
You’ll need a Google Business Profile (formerly Google My Business).
Google Reviews for Local Maps
If you want to learn about “How to Get Google Reviews“, read our article. This article talks about starting a Google Business Profile (formerly Google My Business) and ends talking about how to track your local rankings & competitors’ local rankings.
Google Rich Snippet Product Reviews
Google rich snippets product reviews appear in Google organic results. They are pulled from your website. The website needs to be coded in a way to let Google know certain information, like # of reviews, the aggregate rating, the price of a product, etc.
If you look at the images above, you can see that this specific page on Walmart shows the # of reviews and the price. Google takes this information and shows it on the search results.
Google Rich Snippet Product Reviews are only for ecommerce websites.
So how do you get Google organic product ratings? You’ll need to read our Rich Snippet Product Reviews article.
Google Store Ratings
These two images show Google Store Ratings in Google Ads. Store Ratings can be used by both eCommerce and service-based businesses. This makes them a very flexible option for most businesses out there.
Google Store Ratings is mainly for Google Ads
Google Store Ratings on SERP
Google Store Ratings on Google Shopping (ecommerce only)
We wrote an extensive article on Google Store Ratings. You can read it in its entirety or get a demo from one of the companies listed below.
Below are 6 Google review aggregator companies that gather and show reviews on Google. Please note that Google Customer Reviews is a free program, but you’ll need to hire a programmer to implement the code. For everyone else, the other 5 companies will help you get Store Ratings.
$179/mo
Unlimited Reviews!!!
Shopper Approved offers a comprehensive suite of tools designed to increase trust, traffic, and conversions for your business. By leveraging their integrated solutions, you can enhance your online presence and credibility.
Shopper Approved’s partnership with Google and Bing ensures that your review stars appear in search results, driving up to 107% more clicks and 44% more sales. Their easy-to-use platform and proven results make it an essential tool for any business looking to boost its online performance.
For every 100 emails review requests, you can expect 27-33 reviews. With Shopper Approved had the lowest cost-per-review.
1-Click Integrations
$99/mo
400 Review Requests Per Month
Pricing is based on # of orders.
Verified Reviews helps businesses collect and manage customer reviews. Their service operates in 44 countries and 17 languages. They automate the process of sending surveys to customers after they make a purchase, and they moderate the reviews to ensure they are genuine and appropriate.
Verified Reviews can then publish these reviews on Google My Business, Google Shopping, and other platforms to boost a business’s online presence.
$169/mo
500 Review Requests Per Month
Pricing is mainly based on monthly orders.
Yotpo is a company that helps businesses leverage the power of customer reviews to drive sales and build trust with their customers [Yotpo Reviews]. They offer a suite of tools that include collecting high-quality reviews, managing and analyzing them, and then strategically displaying them across various platforms like a company website or Google Shopping. Yotpo even provides features to analyze customer sentiment and identify trends in the reviews to help businesses gain valuable insights and improve their products and marketing strategies.
$259/mo
200 Review Requests Per Month
Subscriptions must be paid annually
Trustpilot for Business is a robust platform designed to help companies collect, manage, and showcase customer reviews. Trustpilot is AWESOME if you have a high-volume eCommerce website doing 10,000+ transactions per month. It’s built for medium to large-sized businesses.
Businesses can attract new customers by showcasing reviews through widgets, social media tools, and marketing assets. The platform offers features like review invitations, response management, SEO benefits, and detailed analytics to gain insights from customer feedback. Integration with tools like Salesforce, Shopify, and WooCommerce further enhances its utility for businesses.
$119/mo
200 Review Requests Per Month
Headquartered in UK
Feefo is a leading customer feedback platform that helps businesses collect genuine, verified reviews. With its advanced tools and analytics, Feefo enables companies to enhance their reputation, improve customer relationships, and boost sales.
The platform offers customizable review requests, insightful reporting, and seamless integrations with various e-commerce and marketing systems. Feefo’s focus on authenticity and transparency ensures that customer feedback is reliable and valuable for business growth.
$0/mo
Unlimited Review Requests Per Month
You’ll have to hire your own programmer!
Google Customer Reviews allow merchants to collect valuable feedback from customers. After making a purchase, customers can opt-in to receive a survey about their shopping experience. The reviews collected contribute to a merchant’s overall store rating, which can be displayed on their website and in Google Shopping. This helps build trust and attract more customers.
Google Product Ratings
Google Product Ratings are only for ecommerce companies using Google Ads, especially Google Shopping.
If you have an ecommerce website and are advertising on Google Shopping, then you need product ratings. This is similar to Google Store Ratings, but it’s for products.
Are you wondering if product ratings help make more sales? Look at marketplaces like Amazon, eBay, Etsy, and Walmart, etc. These companies became popular because prospective buyers were able to see reviews from past customers. Ask yourself, “Would I buy a product on Amazon that has no ratings?”. Probably not. Your site isn’t any different.
Get Google product ratings to help your products sell more on Google Shopping.
Want to learn a lot more about how to get Google Product Ratings? We wrote an extensive article on how to get product ratings on Google Shopping.
