Yotpo vs Shopify Reviews – Pricing + 2 Alternatives

Disclaimer: We are affiliates of some of the companies that we mention in this article and could get paid should you sign up using our links. However, this article is based on real data from real customers (us included). This makes it highly subjective.

Are you looking for an online review company that can help you secure star ratings in Google Shopping and Google Ads? Have you been wondering which option, between Yotpo and Shopify, is best suited for your needs? Or are you simply exploring alternatives to these companies? Let’s find the answers to these questions, including a breakdown of what to expect from each option.

Yotpo is licensed by Google to push Store and Product Ratings

First, it’s essential to note that Yotpo is one of the companies licensed by Google to syndicate data for both product and store ratings. There are 29 companies authorized by Google to handle store ratings and another 26 for product ratings. Among these, some, including Yotpo and Shopper Approved, are licensed to syndicate both store and product ratings. This dual capability makes them particularly valuable for businesses looking to manage comprehensive ratings across platforms.

The importance of Store and Product Reviews

Star ratings—those little stars that appear in Google Shopping Ads, Google AdWords Ads, and Google organic search results—can significantly impact your business’s success. Today, shoppers heavily rely on the experiences of others when making purchasing decisions, making these ratings crucial for influencing potential customers.

That’s why it’s crucial to find a reliable review aggregation company that not only collects reviews from your customers but also syndicates them to Google and other search engines.

Shopify claims it can push reviews to Google, but it’s not on the list

One thing you’ll notice from the screenshot above is that Shopify doesn’t appear on the list of companies certified by Google to syndicate either product or store reviews. This is a significant concern for those seeking product and store ratings in AdWords and Google Shopping Ads.

How does Shopify handle reviews

Shopify is primarily an e-commerce software company. After setting up your store, you’ll need to install their Product Reviews App, which is available for free. However, there’s a catch: Shopify’s plans start at $29 per month. It’s important to note that Shopify isn’t strictly a reviews company.

The app allows your customers to write reviews and rate each product, giving you valuable feedback and boosting your store’s credibility.

Yotpo hides its pricing

As mentioned earlier, Shopify’s software starts at $29 per month. But how much does Yotpo cost?

This is where Yotpo raises some concerns. While Yotpo clearly has an edge over Shopify as a dedicated reviews platform licensed by Google for both product and store reviews, the company chooses not to display its pricing structure on its website. This lack of transparency can be frustrating for potential customers looking for straightforward information.

Visit Yotpo’s website, and you’ll see what we mean. While there is a free plan available, you’ll need to contact the company directly to get a clear understanding of their pricing.

This lack of transparency can put you at a disadvantage. Without knowing upfront what to negotiate for, you could end up paying a substantial amount depending on your business size.

Yotpo’s pricing is based on your business volumes, meaning costs will vary with your traffic, domains, products, and monthly order volumes. As your business grows, so will your expenses, which can be frustrating. However, those we’ve spoken to estimate that Yotpo’s prices generally start around $400 per month.