Are you looking for the best platform to handle online reviews for your business? Have you been wondering which is better for you—Trustpilot or Trusted Shops? This guide is here to help you make the best decision.
Trustpilot vs Trusted Shops + alternatives table
Disclaimer: We are affiliates of some of the companies mentioned in this article. However, the content is objective and based on our personal experience as well as the experiences of some of our clients.
Check out the table below for a Trustpilot vs Trusted Shops + alternatives comparison!
| Store Ratings to Google | Product Ratings | Price | Get it now! | |
| Trustpilot | Yes | Yes | $299/m |  |
| Trusted Shops | Yes | Yes | $79 (product reviews are only available from $159/m) |  |
| Shopper Approved | Yes | Yes | $79/m Planet Marketing discount (Normal Price is $99/m.) |  |
| Reviews.co.uk | Yes | Yes | $29/m for early stage startups |  |
A Bit about Star Ratings
Star Ratings are a recurring topic on this blog, and we’ve explored them extensively in numerous articles. This particular article won’t delve deeply into the specifics of Star Ratings but will touch on their significance.
The critical importance of obtaining online reviews and having them syndicated to platforms such as Google AdWords, Google Shopping, and organic search results cannot be overstated. In today’s digital age, a substantial portion of global commerce is influenced by reviews from individuals. This form of peer-to-peer marketing, while not new, continues to play a crucial role.
The small stars you see in front of your AdWords ads or within organic search results serve an important purpose. They indicate to potential customers that others have already tried your products or services and found them satisfactory.
If you would like to learn more about Star Ratings and how you can get them, feel free to refer to this article, which, by the way, is one of the most popular on our site.
Store and Product Ratings
For those unfamiliar, Google maintains two lists of companies approved to push ratings into Google Shopping and Google AdWords.
Store Ratings
Google has approved 29 companies to push Store Ratings, which are essential for businesses looking to stand out from the competition. You can explore the list of companies approved for Store Ratings by following the provided link.
Product Ratings
There are also 26 other companies approved to push Product Ratings into Google PLAs and AdWords. Product ratings focus on specific products, such as a mobile phone or camera. You can explore these companies by clicking on the provided link.
Trustpilot vs Trusted Shops
So, what are the similarities and differences between Trusted Shops and Trustpilot? How do these two companies stack up when you compare them directly? Are they more alike than different, or do they each bring something unique to the table? Let’s dive deeper into the details and discover how they fare when placed side by side.
1. Trusted Shops is Europe-Based
When you start comparing Trustpilot and Trusted Shops, the first thing that stands out is Trusted Shops’ strong European focus. If your business is based in Europe, Trusted Shops might be the ideal choice for you. This company’s services are tailored to the European market, making it a preferred option for businesses operating in that region.
Trusted Shops is particularly geared toward online shops, which isn’t surprising given that a significant portion of today’s commerce happens online. This focus on eCommerce makes Trusted Shops a go-to option for businesses looking to strengthen their online presence.
Additionally, Trusted Shops offers Google integration, enabling your business to display star ratings in Google Shopping and AdWords. These star ratings can lead to a higher Click-Through-Rate (CTR), ultimately driving more traffic and increasing sales for your business.
2. Trustpilot and Trusted Shops Are Licensed to Push Ratings into Google AdWords and PLAs
The first similarity between Trustpilot and Trusted Shops lies in their approval by Google to push Store and Product ratings into Google PLAs and AdWords.
This means that both companies are equipped to help you integrate these valuable ratings into your online advertising strategy.
Essentially, you can manage both of these services under one roof, providing a convenient solution if you’re in need of these capabilities.
Both Trustpilot and Trusted shops are on Google’s list for Store and Product ratings.
3) Trustpilot vs Trusted Shops: Pricing
How do these two companies stack up in terms of pricing? Price is often a key factor in any business decision, regardless of where you operate. Unless you’re part of a large company with ample financial resources, cost will likely be a significant consideration when choosing between Trustpilot and Trusted Shops.
Trustpilot charges beginning from $299 per month
The lowest cost plan at Trustpilot starts at $299 per month, but you are required to pay the full amount upfront for the entire year. This annual payment requirement isn’t unique to Trustpilot; it’s a trend seen with nearly all review aggregation companies. So, it’s important to be prepared for this payment structure before you even start thinking about hiring their services.
Trusted Shops pricing: Charges are in Euros
At first glance, Trusted Shops seems to offer a more affordable option compared to Trustpilot. The basic plan is priced at 79 euros per month, but it does not include Product reviews. If you want access to Product reviews, you’ll need to upgrade to the plan that costs 159 euros per month.
Additionally, if you want the Trustmark and customer reviews, there’s an extra charge of 39 euros. This fee provides you with a handbook, certificate, guarantee, and customer service support. Trusted Shops also offers Buyer Protection, which safeguards your customers against potential losses due to non-delivery.
Alternatives to Trustpilot and Trusted Shops
Still unsure about Trustpilot and Trusted Shops? Consider exploring the following alternatives to these companies.
Reviews.co.uk
If you’re based in Europe and seeking an alternative to Trusted Shops, Reviews.co.uk is worth serious consideration. This company is licensed to handle both Store and Product ratings, ensuring you get those valuable yellow stars where they can make the most impact.
Another advantage is that Reviews.co.uk offers competitive pricing, starting from just 45 euros per month, making it one of the most cost-effective review syndication options available.
Shopper Approved
Shopper Approved is another excellent review syndication company to consider. Having worked with them for some time, we can confidently say that they are among the best in the industry.
The Shopper Approved discount
Starting at $99 per month, Shopper Approved offers a more affordable alternative to Trustpilot. By using our link to sign up, you can take advantage of a significant discount, reducing the cost of the entry-level plan to just $79 per month. Additionally, you’ll benefit from an extended 60-day free trial, which is twice as long as the typical 30-day trial period.
At Planet Marketing, we’ve referred many of our readers to Shopper Approved and confidently recommend it as an excellent choice for review syndication.
Disclaimer: We are affiliates for some of the companies mentioned in this article. However, this post is objective and based on our own experiences and feedback from our clients.
