When choosing a review aggregation company for your business, the first step is to clearly define your requirements. Understanding what you need and familiarizing yourself with the available companies will help you make an informed decision.
This post will guide you through a comparison of Trustpilot and Bizrate, two prominent review platforms, and explore Shopper Approved as a notable alternative that many of our readers have found to be exceptional.
The Role of Online Reviews in Today’s Business Landscape
It’s important to recognize that, despite the evolution of commerce over the centuries, the core principle of relying on word-of-mouth remains relevant today. Even ancient communities relied on verbal recommendations to make decisions. In the digital age, while we may no longer gather at communal watering holes, the essence of peer influence remains strong in the form of online reviews.
The Impact of Star Ratings
Star ratings are a critical component in the review ecosystem. These ratings, visible in AdWords ads, Google Shopping, and organic search results, significantly influence consumer behavior. As a business, understanding the power of these ratings is crucial—they signal to potential customers that your business is trustworthy based on the experiences of previous clients.
Google-Approved Review Syndication Companies
Google maintains a list of approved companies that can integrate Store Ratings into Google Product Listing Ads (PLAs) and Google AdWords. This approval is vital if you want to leverage star ratings effectively. Many businesses have found themselves disappointed when they signed up with unapproved services that only provided star ratings for organic traffic. To avoid this, ensure that the review company you choose is on Google’s approved list.
Product Ratings
For product ratings, Google has approved 26 companies for aggregating and pushing these ratings. However, it’s also possible to manage product ratings independently by following specific guidelines available here.
Trustpilot vs. Bizrate
Let’s delve into the similarities and differences between Trustpilot and Bizrate:
Both platforms gather ratings through genuine customer surveys. Bizrate uses its “Insights” program, while Trustpilot relies on extensive customer feedback. These surveys contribute to the star ratings that appear in search engine results, enhancing click-through and conversion rates.
Pricing Information
Shopper Approved: The Bizrate and Trustpilot Strong Alternatives
Shopper Approved emerges as a compelling alternative to Trustpilot and Bizrate. It is a leading review aggregation company that we highly recommend, not only because we are an affiliate but also based on its outstanding performance.
By evaluating Trustpilot, Bizrate, and Shopper Approved, you can make an informed decision that aligns with your business needs and budget, ensuring you choose the best review aggregation solution for your goals.
We have consistently found Shopper Approved to offer exceptional value for enhancing online visibility. We have negotiated a deal with Shopper Approved for our customers, should you decide to use our link.
