How do you get Product Listing Ads for your business? And which are the best companies to get Google Shopping Ads? These are some of the questions that I am constantly being asked by my readers. That’s why I have decided to write this article, in which I cover the following topic;
Introduction
Google Shopping Ads are a great way through which you can promote your inventory, increase the amount of traffic that flows to your website or store, as well as attract better quality leads. Shopping Ads, also referred to as Product Listing Ads, differ from AdWords Ads in that they actually carry a photo of the product that you are selling, which leads to a significantly higher clickthrough rate (CTR). In fact, Google itself mentions that some businesses have been able to see a doubling or even a tripling of their CTRs through the use of Shopping Ads.
How to get Product Listing Ads
Though it is possible for you to run your own Google Shopping ads campaign, this can be difficulty, particularly if you do not have the time or knowhow to navigate around the intricacies of AdWords. It’s also going to be difficult if you have thousands of products that need to be managed.
Running AdWords and PLA ads also costs money; with some estimates putting a good starting off amount at around $1000. You definitely don’t want to waste that much fumbling around in the dark. The good thing is that there are quite a number of companies out there that can help you run a winning Product Listing Ads campaign that will boost your revenue stream by attracting high quality leads.
The Best Google PLA Marketing Companies
This article looks at some of the best Google Product Listing Ads Marketing companies that can be found out there and recommends the best for the benefit of our readers. The comparison makes use of a number of parameters, including responsiveness and quality of service. So, which are the top Google PLA Marketing companies that can be found out there?
1. CPC Strategy
As far as Google Shopping Ads are concerned, CPC Strategy tops our list. If you are looking for the best Google PLA Marketing Company anywhere in the United States, then this is a company that you should seriously consider.
Google Shopping Management
For the sake of this article, we are, of course, interested in how CPC Strategy can best help you get the best out of Product Listing Ads. The best thing about this company is that it specifically geared towards the effective management of your Google Merchant Center feed. This ensures the ability to maximize on the following;
- Audience Targeting
- ISO Strategy
- Feed Management
- Bid and Performance Optimization
I wrote a blog post about one of the owners, Nii Ahene, a while back. Overall, CPC Strategy’s powerful software allows you to customize your bidding strategy, analyze product level data at scale and optimize your product content, thus giving your products the kind of visibility that will ensure that you can double or even treble the CTR on your Product Listing Ads.
2) Merkle
Another great company for Product Listing Ads and Feed Management. Merkle is one of the biggest companies of its kind, allowing you to come up with a campaign structure that gives you the maximum in terms of efficiency and revenue and puts you in sync with what your customers are looking for. The company offers the following services:
- Query funneling
- Dynamic performance buckets
- Item level build-outs
- Customer focused targeting.
- Real time intelligence about shopping trends
Feed Management
The fact that Merkle is a member of Google Shopping Preferred Partner means that the company is always abreast with the best feed optimization practices. It is also a Bing Shopping Preferred Partner and a Yahoo feed partner. This is another of the things that make Merkle one of the best PLA Marketing Companies that you can find anywhere in the world.
3) Elite SEM
Elite SEM is another of the top Google Shopping Ads companies that can be found around the world. The great thing about this company is that it goes beyond mere Search Marketing to offer the following products;
- Performance display
- Paid social
- Search Engine Optimization
- Paid Search
- Shopping & Feed
- Conversion Rate Optimization
- Insight and Analytics
Shopping and Feed
Elite SEM offers the following;
- Importing raw data
- Manipulating the feed for each channel
- Having oversight over your accounts
4) PMX Agency
Although the company has grown to become a fully integrated performance marketing company, PMX Agency started out as a Paid Search company, making it one of the best when it comes to Google Shopping Ads management. PMX Agency provides the following solutions;
- Comparison Shopping Engines
- Google Shopping and Dynamic Remarketing Ads
- Budgeting and Forecasting Intelligence
The great thing about this company, as far as Feed Management is concerned, is that it focuses on increasing the visibility of your ads, which helps you increase your leads and conversions, thus helping grow your business.
5. WPromote
WPromote is another name that you are likely to hear mentioned whenever people talk about getting the best out of Google Shopping Ads. The company offers the following services;
- Content Marketing
- Paid Search and Media
- Strategy
- Local Marketing
- Digital Intelligence
- SEO
- Social: Paid &Search
- Email marketing
- Much more.
Which company is the best?
Having looked at some of the top Google Shopping Ads management companies that can be found out there, we come to the part where we much decide which, between them, is the best. Based on our experience and on the feedback that we have received from our readers, we can safely say that though all the companies that we have given above will do the job, as far as PLA marketing is concerned, CPC Strategy is, without doubt, a cut above the rest.
The company’s CAPx Software, as we have already noted, makes it easy for you to manage thousands of products in a way that gives them greater visibility on Google and other search engine result pages. This ensures that your ads receive a clickthrough rate that gives you the best returns on your investment, by driving better qualified leads towards your store, both on and offline.
