Looking for a top-notch online reviews platform for your business? Deciding between Shopper Approved, TrustPilot, and ResellerRatings can be challenging. Each platform offers unique features that cater to different business needs.
At Planet Marketing, extensive experience has been gained with these three companies, having referred over 300 people to Shopper Approved and other platforms. Discover the insights to make an informed decision for your business.
Biggest Benefits
When considering customer feedback platforms like Shopper Approved, TrustPilot, and ResellerRatings, it’s important to recognize that all three are authorized by Google to display ratings in Google Ads and Google Shopping. These ratings, known as Store Ratings and Product Ratings, play a crucial role in enhancing your online presence and driving traffic to your business.
Store Ratings:
Store Ratings are aggregated reviews that represent the overall reputation of your company, rather than specific products. Currently, Google has authorized 30 companies to syndicate Store Ratings into Google CPC text ads and Google Shopping (organic). These ratings are particularly beneficial for service-based companies and ecommerce businesses alike. Displaying Store Ratings in your ads can boost trust, leading to increased clicks and conversions.
Product Ratings
Product Ratings focus on individual products, providing consumers with detailed feedback about specific items you sell. Google has authorized 21 companies to syndicate these Product Ratings into Google Shopping Ads (PLA). Product Ratings are essential for ecommerce companies, as they help potential customers make informed decisions about their purchases. Having high Product Ratings can set your products apart from competitors, driving more sales through Google Shopping.
If you operate an ecommerce business and utilize Google Shopping, your Store Ratings can be featured organically, giving you a valuable opportunity to attract free traffic from Google Shopping. This can significantly enhance your visibility and drive more customers to your site.
Consider the impact of these ratings on your business’s success and leverage them to maximize your online reach.
Shopper Approved vs TrustPilot vs ResellerRatings Pricing
Key Factors to Look for
When evaluating customer review platforms, it’s essential to understand your expected cost-per-review (CPR) to make an informed decision.
This is particularly important if you’re seeking Seller or Product Ratings to boost your sales.
To begin, inquire about the average number of reviews you can expect to receive for every 100 emails sent.
Different companies have varying response rates, which can significantly impact your overall costs and the effectiveness of your ratings.
Determine Your Expected Cost-Per-Review
Shopper Approved is known for offering the lowest CPR in the industry. For example, a client might receive a quote of $7,000 per year from Shopper Approved, while another company like TrustPilot might quote $5,000 per year for similar services.
At first glance, the lower quote from TrustPilot may seem more appealing. However, the actual cost per review can be much higher with TrustPilot. While TrustPilot may only collect 4-6 reviews for every 100 orders, Shopper Approved typically gathers 27-33 reviews for the same number of orders.
This means that despite the lower upfront cost, the customer could end up paying 5 to 10 times more per review with TrustPilot.
Why Shopper Approved is the Best Choice for Online Reviews
Shopper Approved and TrustPilot are two platforms you may be familiar with, especially if you’re managing online reviews. However, ResellerRatings has become less prominent over the past few years. Based on extensive experience, it’s recommended to prioritize Shopper Approved over TrustPilot and ResellerRatings.
Over 1,000 businesses have already been directed to this platform, and for good reason—it’s a platform that has proven to be reliable and effective. Managing your online reputation is crucial, and choosing the right review platform can significantly impact your business.
Online reviews play a vital role in shaping the perception of your business. At Planet Marketing, various online review platforms have been evaluated, and Shopper Approved consistently stands out as the top recommendation. But what makes it the preferred choice?
Affordability: Shopper Approved is the most cost-effective option among review aggregators. Additionally, by using the Planet Marketing “Built-In” Partner pricing, you can secure even more savings. Pricing typically starts around $200 per month when using the provided link.
Star Ratings: If star ratings are a priority for your business, Shopper Approved is the ideal choice. While TrustPilot and ReStore Ratings also offer star ratings, Shopper Approved excels at collecting product and store ratings on Google.
Performance: When it comes to performance, Shopper Approved outshines the competition. If you need a platform that effectively handles your online reviews, Shopper Approved is the best option. Although TrustPilot offers more features, the focus should be on efficiently collecting and displaying reviews, which Shopper Approved does exceptionally well.
Shopper Approved also offers a comprehensive range of review collection options, including product reviews, merchant reviews, and local reviews through their Destination Surveys program.
Final Conclusion
Why You Should Consider Demos from Shopper Approved and TrustPilot
It’s highly recommended that you explore demos from both Shopper Approved and TrustPilot when considering online review platforms. Each of these platforms offers unique advantages, and seeing them in action can help you make an informed decision.
ResellerRatings, once the largest and oldest review site on Google’s list, has faced significant criticism over the years. Numerous negative reviews have surfaced, casting doubt on their business model. One of the main concerns is that their pricing is—or at least was—based on traffic measured by an algorithm. This method could be problematic because if a bot visited your site and ResellerRatings’ system couldn’t distinguish it from actual traffic, you could end up paying more each month.
Given these issues, it may be wise to set aside ResellerRatings for now and focus on platforms like Shopper Approved and TrustPilot, which have more transparent and reliable practices.
