Many people underestimate the impact online reviews have on brand perception. For online store owners, securing positive reviews is essential for success. Reviews are today’s equivalent of word-of-mouth, heavily influencing consumer decisions. Positive reviews build trust, enhance your brand’s reputation, and boost sales, while negative or no reviews can harm your business.
So, how do you gather reviews for your website? By encouraging customer feedback, using review collection tools, and making the process easy, you can effectively build a strong online presence that fosters trust and drives growth.
Get Reviews for Your Google Ads
Google Adwords is undeniably one of the most widely used online advertising platforms available today. However, one challenge you may encounter is that the platform can be quite competitive. Whether you’re focusing on Search Ads, Display Ads, Video Ads, or App Ads, standing out from the crowd and effectively reaching potential customers can be a daunting task.
How to Enhance the Visibility of Your Adwords Ads
One of the simplest and most effective ways to boost the visibility of your Google Adwords Ads is by obtaining Star Reviews. If you’ve spent any amount of time browsing the internet, you’ve likely noticed some Google Ads displaying between 1 and 5 golden stars beneath them. These Star Ratings, according to Google, can increase your ads’ click-through rate (CTR) by up to 17%.
As we’ve previously mentioned, people tend to follow the recommendations of others, opting for products or services that have been positively reviewed by their peers. This underscores the importance of acquiring star ratings for your Google Ads. Star Ratings, as discussed in the linked article, are added to Google Product Listing Ads by certified partners like Shopper Approved.
Product Review Stars
Product Ratings represent another valuable type of star rating that businesses, particularly those operating online stores, should prioritize. The significance of Product Ratings lies in their ability to demonstrate to potential customers that others have already purchased your product and were satisfied with their experience. These ratings serve as an endorsement of your product’s quality, increasing the likelihood that others will choose to buy from you.
Where Product Ratings Appear
Product Ratings are displayed in two primary locations: Google Shopping and Shopping Ads. They use a 5-star rating system and also include the total number of reviews beneath the ads. These ratings are gathered from various sources, including:
By leveraging these ratings, you can significantly enhance the credibility and appeal of your ads, making it more likely that potential customers will choose your product over the competition.
How to Get Reviews for Your Website
To maximize the number of reviews for your online business, follow these essential steps:
Best Online Review Companies
Several online review platforms can help you collect valuable feedback for your website. Here are some of the most popular options:
1. Shopper Approved
Shopper Approved stands out because it’s licensed to syndicate both Store and Product Ratings into Google Shopping and AdSense Ads. This allows you to handle both crucial functions in one convenient place. At Planet Marketing, we recommend Shopper Approved for several reasons:
Video Testimonials
In addition to traditional reviews, Shopper Approved supports video testimonials, providing an engaging and personal way to showcase customer satisfaction.
Where Does Shopper Approved Display Your Reviews?
Shopper Approved ensures that your business’s reviews appear in all the key places where they’ll have the most impact, including:
By leveraging Shopper Approved, you can ensure your reviews are seen by a wide audience, boosting your credibility and drawing in more customers.
Planet Marketing Deal
Planet Marketing has secured an exclusive deal for you with Shopper Approved. Sign up using our link to enjoy a special discount along with a 30-day free trial. Take advantage of this offer to start collecting valuable reviews that will enhance your online presence.
2. Yelp
Yelp is undoubtedly one of the most renowned online review platforms available. If you want your website reviewed where it truly counts, securing a Yelp listing should be a top priority. With around 26 million unique visitors each quarter and hosting over 127 million reviews, Yelp is a critical platform for businesses seeking visibility.
Claim Your Business
The first step to establishing your presence on Yelp is to claim your Yelp Business Page. This allows you to respond to customer reviews and track visitor activity on your page. For motivation, consider that businesses that claim their Yelp pages see an average annual revenue increase of $8,000.
After claiming your Yelp Page, encourage your customers to leave reviews by directing them to your page. Adding a “Find us on Yelp” banner to your website is an easy and effective way to do this.
Yelp Tools
Businesses that claim their pages on Yelp gain access to several powerful tools, including:
3. Google Plus/Google Business Profile
Google Plus remains a vital platform for businesses aiming to maximize their online impact. One of its strongest features is the interactive engagement it fosters between your brand and your customers. To fully leverage your presence on Google Plus, it’s crucial to secure a listing on Google Business Profile.
Google Maps
Once your business is listed on Google Business Profile, it will also appear on Google Maps, which is particularly valuable for local businesses that depend on foot traffic. Making your business easily discoverable enhances your visibility within your community, and customers can leave reviews about their experiences. These reviews are instrumental in attracting even more customers and growing your business.
Final Thoughts
Getting reviews for your website is crucial for building trust and credibility with your audience. By registering on multiple platforms, making it easy for customers to leave feedback, and showing appreciation for their reviews, you can significantly enhance your online reputation.
Leveraging tools like Shopper Approved, Yelp, and Google Business Profile will help you collect and showcase reviews where they matter most. In doing so, you’ll not only increase your visibility but also drive more traffic and sales, setting your business up for long-term success.
