How to Get Clients – Part 1 (Google Maps Scraper)

This series of blog posts is how we have gotten leads in the past. We hope this can work for your company the way it has worked for us. It involves online and offline marketing. If you found this post useful, please share it.

Most internet marketing companies turn to content marketing as a means to drive traffic over the long run. This works, but here at Planet Marketing sometimes our clients need sales yesterday, not 3 – 6 months down the road. Wouldn’t it be great to have a spreadsheet with the name of company, address, phone number, and in some cases email & social pages?

Introducing the Google Maps Scraper by AceApp Studios! For about $60 you can have your own Google Maps scraper to do all the work for you and pull in 200 – 800 results per scrape. This scraper will pull in at the minimum company Name, Address, and Phone number (NAP). The Google Maps scraper will take about 15 – 20 minutes because it actually visits the websites it and crawls for an email address and contact forms.

It works for Google Maps in UK, USA, Australia, Canada, France, Germany, Kuwait, Italy, Netherlands, Spain and South Africa.

So let’s run through an example. Let’s say you are a vending machine company (or your client is a vending machine company) and you want to place vending machines in new locations. You want to target manufacturers within San Diego County. Maybe they have thirsty workers?

By using just entering those 2 things, you’ll get a list of 200 results in csv. By doing a broad search like manufacturers, the lead list may have some great leads, but several bad ones. Here is the resulting spreadsheet:
manufacturers San Diego-US-2014-June-25-2015

Let’s say you’re looking to market “Hair Salons” in San Diego. Just repeat the process and come up with 200 results. The results here are much better than targeting manufacturers.

So what can you do with this list?

  1. Send a regular letter via snail mail. A handwritten letter can go a long way!
  2. Make phone calls Too shy to make cold calls? Hire someone off craigslist.
  3. Email outreach if the scraper found an email or contact form. We use Buzzstream to streamline the email process.
  4. Outreach via social media – Piece of cake here.

So if your client or business needs new accounts today, get $60 together and start generating leads for your industry. You’ll notice I’m talking about some offline marketing in this post. We’ll talk more about landing clients via online marketing soon.

Any questions about scraping Google Maps, leads, or anything? Comments?

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