SEO Rank Monitor claims to be “the most complete Ranking Tracker” in the world, and we, at Planet Marketing, set out to find out whether or not this is true. After carrying out a comprehensive review of their services, we do have to admit that they are one of the best that you can find out there. That is why we recommend their tools to those who are looking for a good Keyword Tracking service.
Keyword Tracking is one of the most important aspects of Digital Marketing and serves the essential purpose of clarifying Search Engine Optimization (SEO). Online success, in most instances, depends on your ability to make yourself stand out from within the vast swathes of web pages that form the Internet. If you type in any query into a Search Engine, the results are likely to run well into the millions.
That is why it is so important to those in the SEO field to carry out proper keyword research and monitoring. Not only do they need to identify and exploit the keywords and phrases that best describe their business, but they also need, on an ongoing basis, to keep track of how well they are performing on various Search Engines, with regards to the chosen keywords. There is also the need to identify and keep track of the competition, as a way of countering their efforts, on both organic and search results.
With the world of Rank Tracking clogged, it can be difficult to identify the best players within the industry. What is it, as an example, that makes for a great Keyword Tracking tool? Is it the number of features that are embedded therein? Is it a matter of pricing, with those who offer their services at the lowest of charges being regarded as the best? Or, perhaps, it is the ability to present the gathered information in a conscientious and easy to understand manner?
So, what is it that makes this Keyword Tracker so… complete?
The importance of Keyword Monitoring tools lies in the fact that they simplify life for SEO experts, by bringing together important data that makes it possible for them to make informed decisions. Without them, trying to keep track of the various indices would be costly, both in monetary and temporal terms. The following are, in this regard, some of the features that make SEO Rank Monitor a good choice when it comes to rank tracking:
There can be no doubting the fact that mobile computing devices have, over the past decade or so, taken the world by storm, with their proliferation enabling people from as far apart as Lilongwe and Houston to communicate and do business in hitherto unheard of ways. For their part, Search Engines, such as Google and Yahoo!, are always on the hunt for new ways through which they can enhance user experience.
While a number of Rank Tracking tools offer some degree of mobile ranking data, contrary to SEO Rank Monitor’s claim to be the only one doing so, the company is, admittedly, one of the best in this regard. The reasons for doing so are definitely compelling; 46% of searches are, today, made using mobile devices and, for local businesses, the vast majority of these (80%), result in conversions. The mobile ranking data that you get from SEO Rank Monitor enables you to optimize your Search Engine Optimization strategies for both mobile and desktop queries.
The presentation of results is another important consideration when it comes to the choice of Rank Tracking software. You don’t want to choose a tool that gives you the sought after data in such a confusing manner as to make it barely decipherable.
You may have noticed, over time, that the results that you get from search queries vary depending on your locality. This is largely due to the fact that search engines, such as Google, bring up different results, depending on the location from which you have made the query.
It is not surprising, therefore, that most Rank Tracking tools offer the ability to track location-based search results for various Search Engines. SEO Rank Monitor excels in this regard. It is capable of producing local ranking results that have city-level accuracy.
Another nice feature that is offered by SEO Rank Monitor is the ability to send out PDF reports to your clients. All this is done automatically. All that you need to do is come up with a specific schedule, and the rest will be taken care of.
SEO Rank Monitor solves the issue of clutter that sometimes makes it difficult to understand search results, through its advanced filtering algorithms. These allow the company to present you with only the data that you need, by organizing results according to search engine, date, CPC, competition and keywords.
If you constantly need to refer back to previous dates for insights into how your keyword campaign is going, then you probably won’t go wrong with SEO Rank Monitor. The company’s tools allow you to compare any two dates, which enables you to make more informed decisions.
The best thing about Keyword Tracking is that it allows you, not only to identify who your competitors are for your chosen keywords, but also to keep track of what they are doing, in terms of both organic and paid search. SEO Rank Monitor gives you the ability to track the competition’s Search Engine performance in a wide variety of ways.
With SEO Rank Monitor, you can easily export reports in PDF or Excel formats. You can also easily present the results in the form of a URL. Results are produced daily, weekly or monthly and are sent through email.
If you wish to find out how well you have succeeded in your efforts to optimize your website for Search Engines, you can easily do so with SEO Rank Monitor. The health check gives you the following vital statistics:
Starting at $19 per month for the Personal Plan, SEO Rank’s pricing structure is, more or less, in sync with most of the other players within the industry. For the cheapest plan, you get the following features:
We do have to say that this plan is rather limited, both in terms of the number of keywords that can be tracked and the number of campaigns that can be run. A better option would be the Pro Plan, which comes with 1,000 keywords, 10 campaigns and 30 competitors.
We, at Planet Marketing, recommend SEO Rank Monitor. The company offers a decent combination of pricing, features and usability to present those who are looking for Rank Tracking services with one of the best options that can be found anywhere in the world.
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