Editors Note: We created a DIY Facebook Ads Marketing course here in case you can’t hire our agency. But if you want us to do your Facebook Ads Marketing, call us 1-619-642-2500 or fill out the contact form.
Of all the things that have happened over the past decade or so, Social Media has been at the forefront of changing people’s idea of the world. And, one cannot talk about Social Media with mentioning Facebook, which now boasts of having over 2 billion users around the globe. Advertising on the platform is, therefore, one sure way of reaching out to the multitudes that spend long hours of the day glued to their screens. But how, really, does one go about creating Facebook Ads for an Information Technology Company?
Advertising on Facebook can be daunting, particularly for beginners. The thing that makes it so attractive; its vastness, is also what makes it so intimidating. Where does one even begin, and how does one narrow in on a relevant target audience?
The great thing is that Facebook has developed everything that you need in order to effectively produce Ads that speak directly to your target audience based on demographics, interests, behaviors and other parameters.
A Facebook Business Page
To begin working on your Ad, the first thing that you need to do is get a personal Facebook account. You should also create a Facebook Page for your business. If you are looking to boost your brand’s presence on the world’s biggest social media platform, then having a Facebook business page is the way to go. You will also need it later on in the step by step process of creating a Facebook Ad for your Information Technology Company.
Once you have opened Facebook Business, click on the “Create Advert,” button to begin working on your Ad. This takes in Ads Manager. You need to sign into Ads Manager if you are not already logged in. If you have previously created Ads using Facebook, you may have noticed that Facebook used to have two ways through which you could create Ads; Power Editor and Ads Manager. The two have since been merged, and there is no longer much of a difference between Ads Manager and Power Editor.
The one thing that you will notice is that creating a Facebook Ad is a four step process. This applies whether you are working in Ads Manager or in Power Editor. In order to create an ad that will be displayed on Facebook, you need to;
Creating a Campaign is, as already noted, the first step on your way to creating a Facebook campaign for your Information Technology company.
Choose Campaign Objectives
Your Facebook Ads Campaign needs to have Campaign Objectives. The question that you need to ask yourself in this regard is, what is it that I expect to achieve through my Facebook Ads. For this example, we are going to choose “Traffic,” as our objective, which means that we want people who view and click on our Ads to be directed to our Website. Other campaign objectives are;
Naming your Campaign
Once you have chosen your campaign objective (you can only have one per campaign), you can scroll down to the bottom of your screen and enter a name for the campaign. We are going to call ours “Facebook Ads Marketing for Information Technology Companies.”
You will notice that we have the “Set Up Ad Account,” button in the above screenshot. We are going to skip this step since we have already set up our Ad Account. If this is your first time creating Facebook Ads, setting up should be simple enough. When done, click on the “Continue,” button to move to the next step.
This is the third step that you need to take on your way to creating Facebook Ads for an Information Technology Company. The thing to remember is that an Advertising Campaign can have more than one Ad Set. An Ad Set allows you to set such things as the Audience, Traffic, Placements and Budget for your Facebook Ad.
Ad Set Name
The first thing that you need to do is give your Ad Set a name. For this example, we are going to name our Ad Set “Facebook Information Technology Ads.” You do not actually need to spend a long time coming up with a name for your Ad Set. The name only appears in reporting and insights, and does not appear in the ad itself.
This section gives you the ability to choose whether or not you wish to have people who click on your Ads taken to an App, to a Website or to Facebook Messenger. The last option can be useful if you wish to immediately engage your prospects.
Before even beginning the process of creating Facebook Ads for an Information Technology Company, you need to ask yourself where you wish to have the Ads delivered.
Does your business operate within a given location, or does it have operations countrywide. Different businesses are, of course, going to have differences in this regard. A restaurant, as an example, can only attract customers from so far around its physical location. Advertising beyond this limit would more than likely be a waste of money. For this example, we are going to restrict the operations of our Information technology company to Los Angeles in California.
It should be noted, however, that IT firms can, largely because of the limitless nature of the internet, have countrywide and even worldwide operations. You will notice that we have, in our example, excluded anyone who lives within a radius of 10 miles around El Monte. That was done purely for the sake of clarifying the fact that you can actually be quite precise in your targeting for Facebook Ads.
This section gives you the ability to further refine your target audience using Age. The question to ask here is; which age range is likely to be in need of my services?
Gender is another targeting parameter as far as Facebook Ads are concerned. It allows you further narrow down on your target audience. Some products, as an example, are likely to appeal only to women and not to men. For our example, our Ad is going to be targeted at both men and women.
You can also choose to have your ads targeted at people who speak a particular language. As an example, you may wish to have your Facebook Ad delivered only to people who speak French or Spanish.
The detailed targeting section allows you to further refine targeting for your Facebook Ad. You can, in this section, use Demographics, Interests and Behaviors to further zoom in on the people to whom you wish to have your Ad delivered. As you can see in the above example, we have, for this example, targeted small businesses that employ at least 10 people. Once you have refined your targeting, you can save the audience for use in later ads.
The great thing about creating Ads this way is that you can choose to have them displayed, not only on Facebook, but also on Instagram and in Messenger. Choosing the default “Automatic Placements,” gives Facebook the ability to deliver your Ads where they are likely to perform the best. However, if you wish to have them shown only on Facebook, you can do so by editing placements.
Budget and Schedule
The budget sections gives you the ability to state the amount that you wish to spend on your ads on a daily basis. You will note that spending more increases your estimated daily results. You do however, have to carry out testing in order to strike a balance between spending enough and getting the kind of results that you are looking for. Once done, you can click on the “Continue,” button to move to the next step.
This section represents the last step on your way to creating Facebook Ads for your Information Technology Company.
The first thing that you need to do here is choose a name for your Ad. This name will not actually appear in the Ad, so feel free to make it anything.
This is where the Facebook Business Page that you created earlier on comes into use. Your Facebook Page will represent your business in ads. You can also add an Instagram Account that will represent your business in your Instagram Ad.
Facebook allows Ads in a wide range of formats, including the following;
We are going to create an Ad in the form of a Slideshow for this example. For your own ad, you will have to decide on the format that works best considering the demographics, interests and behavior of your target audience.
To create a Slideshow, you simply need to click on the appropriate button, click on “Add Photos,” and then upload your own images or get some from Shutterstock. We are going to use stock photos for our example. Click on the “Confirm” button when done choosing or uploading your images. In the next window, click on the “Create Slideshow,” button to begin creating your slideshow.
This section allows you to add the Website URL, Headline and Text for your Ad.
This is the section where you type in the URL of the website where you wish to have people, who click on your Facebook Ads directed. The thing to remember here is that the page should be relevant to what people are looking for and should be geared at converting them into customers.
The headline should be geared at letting people know what it is that you have to offer. One thing to remember is that people really do not have too much time on Facebook and other Social Media platforms. You, therefore, only have a limited amount of time in which to capture their attention. You Headline should, therefore, not be in excess of 40 words.
Use the Text section to tell people what it is that you are promoting. As you can see in our example, we are promoting I.T security solutions for small businesses in Los Angeles.
Call to Action
Facebook Ads can have any of the following calls to action;
You can view a preview of your Facebook Ad in the Ad Preview section to the right of your screen.
That’s it. The last thing that you need to do is click on the “Confirm,” button and, if you have added a payment method, you should be able to finalize and launch your Facebook Ad.
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