Facebook Ads Marketing for Information Technology Companies

Free Facebook Mini-Course 
for Information Technology Companies

You'll get 3 emails, each with its own video. You'll learn how to build your ideal target audiences, choose campaign objectives, and create sponsored ads. 100% FREE!!!

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Editor’s Note:


Looking to take the IT sector by storm? Wondering whether or not Facebook Ads can help you achieve your aims? If yes, then sit back and relax while I take you through the paces of Facebook advertising. Through my company Planet Marketing, I have, over the past 13 years, helped thousands of companies that are similar to yours reach greater heights. To get going, simply sign up for my Facebook Ads Setup Plan using the link above. In this article, I am going to;

  1. Show you why Facebook Advertising is for those in the I.T Sector.
  2. Give you an introduction to the creation of your own Facebook Ads.
  3. Tell you a bit more about my Facebook Ads Setup Plan.

Why those in the I.T. Sector need to start advertising on Facebook?

Things have been rather interesting in the Information Technology sector over the past few years. But is Facebook the right place on which those in the sector should advertise? That is a question that I get a lot from people! And my answer is, no I.T company can hope to survive in today’s world without advertising on Facebook! And why is that the case?

  • Facebook now boasts of having over 2.3 billion monthly active users around the globe. Advertising on the platform is, therefore, one sure way of reaching out to the multitudes that spend long hours of the day glued to their screens.
  • You can learn to create your own Facebook ads, which is the object of this article. To be fair, the process can be rather daunting and most people would rather have us do the hard work on their behalf. If this is what you want, simply sign up for the Facebook Ads Setup Plan and we will help you get started advertising on Facebook.
  • Facebook ads can be highly targeted. What this means is that you will have a higher than usual CTR. Indeed, Facebook Ads tend to perform better than Google Ads!
  • Comparatively, Facebook Ads are cheaper. You can, as an example, get going for as little as $10, which you cannot do with Google Ads!

How to create your own Facebook Ads

4 steps when creating a Facebook Ad

4 steps when creating Facebook Ads

Facebook Ads are created in Ads Manager. The process itself is composed of four steps;

  • Creating a campaign
  • Creating an Ad Account
  • Setting up the Ad Set
  • Creating the Ad

Creating an Account: Choose a Campaign Objective

Creating a Campaign is the first step on your way to creating a Facebook campaign for your Information Technology company. Here, you are required to choose a campaign objective for your ad. The question that you need to ask yourself in this regard is, what is it that I expect to achieve through my Facebook Ads. For this example, we are going to choose “Traffic,” as our objective, which means that we want people who view and click on our Ads to be directed to our Website. Other campaign objectives are;

  • Reach
  • Brand Awareness
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Store traffic
  • Product catalog sales
  • Conversions
  • Messages
  • Traffic

Best campaign objectives for those in the I.T. Sector!

Choose a Campaign Objective

Possible campaign objectives for when creating Facebook Ads for the I.T Sector

So, which campaign objective works best when creating Facebook Ads for businesses in the I.T Sector? Well, to be frank, a number of the campaign objectives that are given above will work. Check out some of the potential campaign objectives in the above screenshot.

Setting up an Ad Account

This step is simple enough so we are not going to dwell on it. If you need help, simply get in touch with us and we will tell you what to do. When done, click on the “Continue,” button to move to the next step.

Creating your target audience: The Ad Set

This is the third step that you need to take on your way to creating Facebook Ads for an Information Technology Company. The thing to remember is that an Advertising Campaign can have more than one Ad Set. An Ad Set allows you to set such things as the Audience, Traffic, Placements and Budget for your Facebook Ad.

Audience

The audience section is really where you begin the process of creating your target audience. Here, you have a number of tools that enable you do so;

Location

Does your business operate within a given location, or does it have operations countrywide? This setting allows you to spell out the location(s) to which you wish to have your ads delivered. For this example, we are going to restrict our ads to Los Angeles in California.

IT firms have a broader reach than other businesses, and can sell their products across the globe. It’s possible for you to, therefore, choose multiple locations to which you wish to have your ads delivered.

You will notice that we have, in our example, excluded anyone who lives within a radius of 10 miles around El Monte. That was done purely for the sake of clarifying the fact that you can actually be quite precise in your targeting for Facebook Ads.

Age, Gender, Language

Use Age, Gender and Language settings to further define your target audience

Age is another tool that you can use when defining your target audience. The question to ask here is; which age range is likely to be in need of my services? For the I.T Sector, the ideal age range can be anything from 16 upwards. It’s all going to depend on the nature of your products.

Gender is another targeting parameter as far as Facebook Ads are concerned. It allows you further narrow down on your target audience. Some products, as an example, are likely to appeal only to women and not to men. For our example, our Ad is going to be targeted at both men and women.

You can also choose to have your ads targeted at people who speak a particular language. As an example, you may wish to have your Facebook Ad delivered only to people who speak French or Spanish.

Detailed Targeting: Narrowing down on your target audience

The detailed targeting section allows you to further refine targeting for your Facebook Ad. You can, in this section, use Demographics, Interests and Behaviors to further zoom in on the people to whom you wish to have your Ad delivered. As you can see in the above example, we have, for this example, targeted small businesses that employ at least 10 people. Once you have refined your targeting, you can save the audience for use in later ads.

Placements

The great thing about creating Ads this way is that you can choose to have them displayed, not only on Facebook, but also on Instagram and in Messenger. Choosing the default “Automatic Placements,” gives Facebook the ability to deliver your Ads where they are likely to perform the best. However, if you wish to have them shown only on Facebook, you can do so by editing placements.

Budget and Schedule

Most people are interested in knowing what advertising on Facebook is going to cost them. The budget sections gives you the ability to state the amount that you wish to spend on your ads on a daily basis. You will note that spending more increases your estimated daily results. You do however, have to carry out testing in order to strike a balance between spending enough and getting the kind of results that you are looking for. Once done, you can click on the “Continue,” button to move to the next step.

Creating your Facebook Ad

This section represents the last step on your way to creating Facebook Ads for your Information Technology Company.

Available Ad Formats

Facebook allows Ads in a wide range of formats, including the following;

  • Carousel
  • Single Image
  • Single Video
  • Slideshow
  • Collection

Ad Preview

You can view a preview of your Facebook Ad in the Ad Preview section to the right of your screen.

The Facebook Ad Setup Plan

We are never going to exhaust all the steps to the creation of Facebook Ads in one article! The above content should be enough to get you going. For those that do not have the time to go through the process, we have created the Facebook Ads Setup Plan. Sign up for the plan and you will get the following;

  • Help setting up an ad campaign.
  • Advice on choosing the best campaign objective.
  • Help setting up your Ad Set
  • A professional landing page that’s designed to convert.
  • Two live ads.
Facebook Lite Plan

Great for service-based businesses* that want 'leads' from Facebook. Each lead will have a Name, Email, & Phone Number.


$750

One-time Setup

  • Define Your Ideal Target Audiences
  • 1 Facebook Ads Lead Generation Campaign
  • 1 Facebook Ad Set That Will Target a Desired Audience
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Zapier Integration.** Each Facebook lead will automatically be emailed to you.
Facebook Advance Plan

Great for companies that already have traffic coming to their site.


$1250

One-time Setup

  • 1 Remarketing Campaign
  • 1 Custom Audience (People who visited specific web pages)
  • 1 Ad Set
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Pixel Installation to Track cost-per-lead or cost-per-sale
  • We'll use one of the following Campaign Objectives: Brand awareness, Reach, Traffic, Video views, Lead Generation, Post engagement, Page likes, Event response, Messages, Conversions.

The pricing only includes the setup. It does not include the advertising spend. In other words, your credit card will need to be on Facebook, not ours.

* What do we consider a service-based business?
Service-based businesses are companies that conduct a 'service', like; insurance agents, accountants, CPAs, lawyers, catering, plumbers, electricians, etc.

What do we not consider a service-based business?
Bars, restaurants, cafes, etc; basically companies that rely on foot traffic. Also, we don't consider ecommerce websites a service.

** Zapier integrates Facebook Lead Generation campaigns. You'll need the Zapier "Starter" plan.

If you found this blog post useful, PLEASE share it on Facebook, Twitter, and LinkedIn so Google looks at this article as useful information.

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