Looking to take the IT sector by storm? Wondering whether or not Facebook Ads can help you achieve your aims? If yes, then sit back and relax while I take you through the paces of Facebook advertising. Through my company Planet Marketing, I have, over the past 13 years, helped thousands of companies that are similar to yours reach greater heights. To get going, simply sign up for my Facebook Ads Setup Plan using the link above. In this article, I am going to;
Why those in the I.T. Sector need to start advertising on Facebook
Things have been rather interesting in the Information Technology sector over the past few years. But is Facebook the right place on which those in the sector should advertise? That is a question that I get a lot from people! And my answer is, no I.T company can hope to survive in today’s world without advertising on Facebook! And why is that the case?
How to create your own Facebook Ads
Facebook Ads are created in Ads Manager. The process itself is composed of four steps;
Creating an Account: Choose a Campaign Objective
Creating a Campaign is the first step on your way to creating a Facebook campaign for your Information Technology company. Here, you are required to choose a campaign objective for your ad. The question that you need to ask yourself in this regard is, what is it that I expect to achieve through my Facebook Ads. For this example, we are going to choose “Traffic,” as our objective, which means that we want people who view and click on our Ads to be directed to our Website. Other campaign objectives are;
Best campaign objectives for those in the I.T. Sector!
So, which campaign objective works best when creating Facebook Ads for businesses in the I.T Sector? Well, to be frank, a number of the campaign objectives that are given above will work. Check out some of the potential campaign objectives in the above screenshot.
Setting up an Ad Account
This step is simple enough so we are not going to dwell on it. If you need help, simply get in touch with us and we will tell you what to do. When done, click on the “Continue,” button to move to the next step.
Creating your target audience: The Ad Set
This is the third step that you need to take on your way to creating Facebook Ads for an Information Technology Company. The thing to remember is that an Advertising Campaign can have more than one Ad Set. An Ad Set allows you to set such things as the Audience, Traffic, Placements and Budget for your Facebook Ad.
The audience section is really where you begin the process of creating your target audience. Here, you have a number of tools that enable you do so;
Does your business operate within a given location, or does it have operations countrywide? This setting allows you to spell out the location(s) to which you wish to have your ads delivered. For this example, we are going to restrict our ads to Los Angeles in California.
IT firms have a broader reach than other businesses, and can sell their products across the globe. It’s possible for you to, therefore, choose multiple locations to which you wish to have your ads delivered.
You will notice that we have, in our example, excluded anyone who lives within a radius of 10 miles around El Monte. That was done purely for the sake of clarifying the fact that you can actually be quite precise in your targeting for Facebook Ads.
Age, Gender, Language
Age is another tool that you can use when defining your target audience. The question to ask here is; which age range is likely to be in need of my services? For the I.T Sector, the ideal age range can be anything from 16 upwards. It’s all going to depend on the nature of your products.
Gender is another targeting parameter as far as Facebook Ads are concerned. It allows you further narrow down on your target audience. Some products, as an example, are likely to appeal only to women and not to men. For our example, our Ad is going to be targeted at both men and women.
You can also choose to have your ads targeted at people who speak a particular language. As an example, you may wish to have your Facebook Ad delivered only to people who speak French or Spanish.
Detailed Targeting: Narrowing down on your target audience
The detailed targeting section allows you to further refine targeting for your Facebook Ad. You can, in this section, use Demographics, Interests and Behaviors to further zoom in on the people to whom you wish to have your Ad delivered. As you can see in the above example, we have, for this example, targeted small businesses that employ at least 10 people. Once you have refined your targeting, you can save the audience for use in later ads.
The great thing about creating Ads this way is that you can choose to have them displayed, not only on Facebook, but also on Instagram and in Messenger. Choosing the default “Automatic Placements,” gives Facebook the ability to deliver your Ads where they are likely to perform the best. However, if you wish to have them shown only on Facebook, you can do so by editing placements.
Budget and Schedule
Most people are interested in knowing what advertising on Facebook is going to cost them. The budget sections gives you the ability to state the amount that you wish to spend on your ads on a daily basis. You will note that spending more increases your estimated daily results. You do however, have to carry out testing in order to strike a balance between spending enough and getting the kind of results that you are looking for. Once done, you can click on the “Continue,” button to move to the next step.
Creating your Facebook Ad
This section represents the last step on your way to creating Facebook Ads for your Information Technology Company.
Available Ad Formats
Facebook allows Ads in a wide range of formats, including the following;
You can view a preview of your Facebook Ad in the Ad Preview section to the right of your screen.
The Facebook Ad Setup Plan
We are never going to exhaust all the steps to the creation of Facebook Ads in one article! The above content should be enough to get you going. For those that do not have the time to go through the process, we have created the Facebook Ads Setup Plan. Sign up for the plan and you will get the following;
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