Are you searching for the perfect online reviews platform for your business? Struggling to decide between Yotpo and Reviews.io? With over a decade of experience in helping companies maximize the value of online reviews, you’ll find the guidance you need to make the right choice.
Yotpo vs Reviews.io
In the world of online reviews, Yotpo and Reviews.io stand out as two of the most recognizable brands. But what sets them apart, and how do they compare? Understanding the similarities and differences between these platforms will help you decide which one is the best fit for your business.
Yotpo vs Reviews.io + 2 Alternatives Table
| Gets you Star Ratings in Google | Price/m | Get it now! | |
| Yotpo | Yes | Call to get a quote |  |
| Reviews.io | Yes | $45/m for early stage startups |  |
| Shopper Approved | Yes | Get a Discount! Sign up using our link. Also get 30 days free! |  |
| Trust Pilot | Yes | $349 |  |
Yotpo vs Reviews.io: Similarities and Differences
1) Both Yotpo and Reviews.io are licensed for Seller and Product Ratings
One of the key reasons businesses opt for online reviews is to gain star rating extensions, which play a crucial role in enhancing online visibility.
Google’s list of Store Ratings licensed companies
While there are likely thousands of online review companies out there, not all are created equal. In fact, Google has a select list of 29 companies licensed to syndicate Store Ratings, highlighting the importance of choosing a reputable platform.
These companies gather customer reviews and, based on that feedback, provide the ratings you see for sellers in Google Shopping and Google AdWords Ads.
Notably, both Yotpo and Reviews.io are included on this exclusive list, as shown in the screenshot above.
Google Approved List of Product Ratings Aggregating Companies
Google also maintains a separate list of companies approved to syndicate Product Ratings in Google PLAs and Google AdWords. It’s important to note that several companies, including Yotpo and Reviews.io, are licensed to aggregate both product reviews and seller reviews. This dual capability is one of the similarities between Yotpo and Reviews.io.
2) Reviews.io is cheaper
Editor’s note: Reviews.io once had clearly displayed pricing plans on its website. However, it now seems to have followed the competition by making its pricing less transparent. Currently, the only visible plan on the site is the “Early Startup Plan,” priced at $29 per month and available only to qualifying businesses. Despite this shift, Reviews.io (also known as Reviews.co.uk) generally remains much more affordable than Yotpo.
3) Yotpo also hides its plans
Yotpo’s pricing structure is also not openly disclosed. If you visit their website, you’ll find two plans: the free plan and the premium plan. However, if you’re hoping to see a price for the premium plan, you’ll be disappointed, as it remains hidden.
Yotpo’s website reveals that its pricing structure depends on factors such as monthly order volume, domains, and traffic. This can seem particularly unfair to small businesses, as it lacks transparency and makes it difficult to know your negotiating position.
However, Yotpo’s plans typically average around $400 per month, though the actual cost may vary based on your negotiating leverage.
4) Reviews.io does not do long contracts
One notable feature of many review companies we’ve discussed is their tendency to lock you into long-term contracts. For example, Trustpilot, a competitor to Yotpo, requires payment for a full year’s contract upfront.
In contrast, Reviews.io offers a more flexible pricing model. It stands out as one of the few review syndication sites that provides a month-to-month pricing option. This allows you to obtain seller and product ratings easily and quickly without being committed to a lengthy contract.
Best Yotpo vs Reviews.io Alternatives
Here are some of the top alternatives to Yotpo and Reviews.io that you can explore:
Shopper Approved
If you are looking for an alternative for both Yotpo and Reviews, then you wont go wrong with Shopper Approved. This is a company to which we have referred many of our readers and most have been satisfied with the kind of service that they have received.
Shopper Approved pricing
One of the advantages of Shopper Approved is its affordability compared to other online review platforms. While it does require a commitment to a full year’s contract, the company provides a broad range of features and ensures that your star ratings are displayed in Google Product Listing Ads and Google AdWords.
How much does Shopper Approved cost?
So, what does Shopper Approved cost? The company no longer publishes its pricing information. However, you can receive a significant discount by signing up through our affiliate link. Click the Planet Marketing button now to access the Shopper Approved discount.
As if that is not enough, you also get two months totally free of charge should you use our link to sign up with Shopper Approved.
Trustpilot
Trustpilot is another excellent alternative to both Yotpo and Reviews.io. Similar to Shopper Approved, Trustpilot is licensed to syndicate both seller and product reviews, making it a great option for those seeking comprehensive review services in one place. You can access Trustpilot by clicking on this link. Pricing for Trustpilot starts at $349 per month, with payment required annually.
Disclaimer: We are affiliated to some of the companies that we mention in this post and could get a small fee should you decide to sign up using our links.
