Shopper Approved
Shopper Approved is a third-party review platform designed to collect and manage customer feedback. By integrating with Google, businesses can leverage its power to display star ratings and customer reviews directly on their Google listings. This feature helps build trust with potential customers, encourages repeat business, and can improve search engine rankings.
Who is Shopper Approved For?
Shopper Approved caters to companies of all sizes, from large enterprises to small businesses. Although it is widely used by service-based businesses, approximately 80% of its clients are eCommerce companies.
Many of its features are tailored specifically for eCommerce platforms, as we will discuss later. Nevertheless, Shopper Approved excels at gathering reviews for both service-based and eCommerce businesses.
| Ecommerce Companies | Service-Based Companies | NOT for Local Retail Companies |
|---|---|---|
| Shopify Shopify Plus BigCommerce Magneto Volusion WordPress (WooCommerce) Miva Wix Squarespace Weebly or any other ecommerce platform. | CPAs & Accountants Lawyers Catering Companies Real Estate Agents & Lenders Insurance Brokers (Personal, Commercial, Medical) Health & Wellness (Personal Trainers, Yoga, Chiropractors, Massage) Marketing & Advertising Agencies IT & Tech Support Services Consulting Firms | Breweries Bars Restaurants (both sit-down & fast food) Cafes Auto Repair Local Boutiques Independent Grocers |
Shopper Approved Features
Google Store Ratings
Google Store Ratings (formerly Google Seller Ratings) are the star ratings that appear on your Google ads. These ratings are visible on CPC text ads and Google Shopping listings (the free version).
Shopper Approved is one of 29 third-party review partners for Google. Their role is to collect reviews for your website and syndicate them to Google Ads via an XML feed.
Google Product Ratings
Shopper Approved is not only a Google third-party review partner but also one of the approved review aggregators. As a review aggregator, Shopper Approved collects reviews for your products and syndicates them to Google Shopping.
Product Ratings are specifically designed for eCommerce companies, making your products’ pages more robust and trustworthy, similar to those on Amazon.
Consider your shopping habits on sites like Amazon, eBay, or Etsy. You likely check the product reviews before making a purchase. Your customers do the same on your site.
Shopper Approved excels in this area by not only getting your star ratings on Google Shopping but also displaying your reviews directly on your product pages. Over time, as your products accumulate more reviews, they build trust and credibility with potential buyers.
Amazon.com Style Reviews
AI Powered Q&A Feature
AI-Powered Q&A feature is an advanced tool that uses artificial intelligence to rank your product questions and answers at the top of organic search results, including the Featured Snippet position. It also displays these Q&A on your product pages.
Similar to Amazon, this feature allows customers to ask questions about your products directly on your website. This not only improves customer engagement but also boosts your SEO efforts by providing relevant, user-generated content.
Want an Amazon styled Q&A? Compare Shopper Approved and Amazon Q&A Side-by-Side
Social Evidence
Streaks
Steaks show how many actions (purchases, registrations, downloads, etc.) were taken over any time frame you choose.
Conversions
Evidence of sales, opt-ins, or subscriptions. You can even display the geo-location of the customer.
Visitor Count
This shows how many people are viewing a specific product on your website, in real-time. It creates reassurance and urgency.
Announcements
Create special offers for promotions, discounts, or sales events. You can pretty much tell people whatever you want across your website.
Survey Destinations
Google uses over 200 ranking factors. To boost your Google Organic rankings, consider using Shopper Approved’s Survey Destinations feature. The Google Quality Evaluator Guidelines indicate that ratings and reviews play a significant role in their evaluation.
Without Survey Destinations
Company “A” Overall Ratings Without Shopper Approved’s Survey Destination Feature
With Survey Destinations
Company “B” Overall Ratings With Shopper Approved’s Survey Destination Feature
Video Reviews
Video Reviews by Shopper Approved are uploaded into your YouTube channel and often display directly on Google search. Shopper Approved will get your customers to take out their cell phones and record their reviews via video.
While Store Ratings and Product Ratings are solid features, video reviews are more powerful because they are more believable.
Video Reviews Hosted on Shopper Approved
Video Reviews on Google Search Results
See what Beddy’s video reviews look like in Shopper Approved
Shopper Approved Pricing
The prices listed here are higher than Planet Marketing’s standard rates. While we can’t reveal the specific discount available to our website visitors, we can assure you that the 30-day free trial offers excellent value for what you’ll be paying.
| Feature | Starting Pricing | Planet Marketing Built-in Pricing |
|---|---|---|
| BUNDLE Google Store Ratings, Google Product Ratings, Video Reviews | $350 | WAY TOO LOW to Mention Publicly |
| Google Store Ratings | $199 | Too Low to Mention Publicly |
| Google Product Ratings | $199 | Too Low to Mention Publicly |
| Q&A | – | Too Low to Mention Publicly |
| Social Evidence | – | Too Low to Mention Publicly |
| Survey Destinations | – | Ask for this in your Planet Marketing Deal |
| Video Reviews | – | Ask for this in your Planet Marketing Deal |
| TrustGuard Website Security | – | Ask for this in your Planet Marketing Deal |
Shopper Approved Benefits
Is Shopper Approved Legit?
Occasionally, we receive questions via live chat or phone asking, “Is Shopper Approved legit?” We’ve identified two main reasons behind this common query.
- The person has never heard of Shopper Approved
- The person suspects that Shopper Approved gathers fake reviews
It’s natural to be cautious about a company you’re unfamiliar with, including Shopper Approved. Worries about potential scams are understandable. To ease your concerns, here are a few well-known companies that use Shopper Approved. We’ve linked to their Shopper Approved Review Pages.
NameCheap.com Reviews with over 2 million reviews
1800Flowers.com Reviews with over 2 million reviews
B&H Photo Video Reviews with over 750,000+ reviews
Planet Marketing Reviews with only 70 Reviews (🤣)
The second concern is about authenticity. Shopper Approved operates as a closed platform, allowing only verified customers to leave reviews. Unlike Yelp or Google Reviews, where anyone can post feedback regardless of their customer status, Shopper Approved ensures that all reviews come from genuine customers.
If those four companies (and yes, even Planet Marketing’s reviews 😂) haven’t convinced you, take a look at Google. Shopper Approved is an official Google-approved partner and is listed among their trusted third-party review partners.
https://support.google.com/google-ads/answer/2375474?hl=en
Conclusion
WE HAVE 300+ COMPANIES ON SHOPPER APPROVED
If you’re undecided about Shopper Approved, take advantage of their FREE 30-day trial—no credit card required! Considering multiple features like Store Ratings and Product Ratings? You’ll receive a bundle pricing discount, just remember to ask the sales rep, “Does that include Planet Marketing’s Built-in Pricing?”
We focused on the high-impact features and didn’t delve into extras like badges, widgets, and Facebook integration.
Since 2014, Planet Marketing has proudly partnered with Shopper Approved, continuously directing businesses their way, particularly our clients who utilize Google Ads.
