Are you interested in featuring Store Ratings in your Google Ads and Google Shopping? Are you curious about whether Bazaarvoice is the right fit for your business? You’re in the right place.
At Planet Marketing, we specialize in Facebook Ads, Google Ads, Remarketing, and Online Reviews. With our expertise, you can get the detailed information you need about Bazaarvoice.
What are Google Google Store Ratings?
Store Ratings are a form of extension used by Google to showcase customer feedback about a business. They appear in CPC text ads and Google Shopping, reflecting the overall satisfaction and reviews from customers. Despite their simplicity, Store Ratings can have a major impact on how potential customers perceive a business.
Google Store Ratings
Google Store Ratings might seem understated at first glance—just five small stars appearing under Google CPC text ads and in Google Shopping. However, they hold significant importance. So, what exactly are Store Ratings?
Store Ratings are a form of extension used by Google to showcase customer feedback about a business. They appear in CPC text ads and Google Shopping, reflecting the overall satisfaction and reviews from customers.
Despite their simplicity, Store Ratings can have a major impact on how potential customers perceive a business.
A Bit About Product Ratings
Product Ratings are another form of rating featured by Google in CPC text ads and Google Shopping. While Store Ratings focus on the overall reputation of a seller, such as eBay, Product Ratings specifically pertain to individual items, like a camera or a mobile phone from your catalog. These ratings help potential customers assess the quality and popularity of specific products, influencing their purchasing decisions.
Why are Google Store Ratings Important?
Businesses around the world are eagerly seeking Google Store Ratings for several compelling reasons:
- Build Trust with Prospects: Store Ratings provide reassurance that your business is reliable and well-regarded. They reflect positive feedback from previous customers, showing potential clients that others have had satisfactory experiences with your business, as evidenced by high ratings.
- Enhance Ad Visibility: Ads displaying Store Ratings are more likely to catch the eye. Those little golden stars make your CPC text ads stand out, increasing their visibility and attractiveness compared to ads without ratings.
- Boost Click-Through Rates (CTR): Store Ratings are more than just decorative; they significantly impact your CTR. Google reports that businesses with Store Ratings in their CPC text ads can see a CTR boost of up to 17%. This demonstrates the powerful role Store Ratings play in driving engagement and attracting more clicks.
How to Get Google Store Ratings
For detailed information on how to obtain Google Store Ratings, refer to the extensive guide provided in the link. Here’s a brief overview:
Google has licensed 28 companies to provide Store Ratings and 23 companies for Product Ratings. Some companies are licensed for both types of ratings. These licensed companies charge varying fees for their services.
Alternatively, you can obtain Store Ratings through Google Customer Reviews, which is generally free. However, if you’re not comfortable with technical tasks, you might consider hiring someone for a one-time fee to help integrate Google Customer Reviews on your website. This can ensure a smooth setup and help you start benefiting from Store Ratings.
Google Store Ratings are a crucial tool for enhancing trust, visibility, and click-through rates. If you haven’t yet leveraged them, it’s time to take action and integrate them into your advertising strategy!
Bazaarvoice: Google Store Ratings
Bazaarvoice will get you Google Store Ratings
Bazaarvoice is one of the licensed companies authorized to syndicate online review data to Google for use in Store Ratings. Additionally, Bazaarvoice is also licensed for Google Product Ratings, making it a comprehensive solution for managing both types of ratings.
This means Bazaarvoice can help you enhance your business’s visibility and credibility by providing valuable customer feedback that appears in Google ads and shopping results.
How Does Bazaarvoice Work?
The example of Debenhams in the screenshot below illustrates how Bazaarvoice works. Debenhams is among the thousands of companies that use Bazaarvoice.
To use Bazaarvoice for your business, start by signing up for their services. Once you integrate the Bazaarvoice software on your website, your customers will be able to leave reviews after making a purchase. The screenshot above shows an example of a product with a 4.0-star rating on the Debenhams website.
Customers who want to leave a review can do so easily, as shown in the screenshot above. Also, check out the review collection form on the Debenhams website in the screenshot below. While it may seem a bit lengthy, it clearly gets results—otherwise, Bazaarvoice wouldn’t be able to attract major brands like Debenhams.
Below is how you can tell that Debenhams uses Bazaarvoice.
The example above illustrates a Product Rating, which appears on your website. This rating data is also sent to Google, where it is used for Product and Store Ratings in Google PLA ads.
Lancôme
Lancôme is another company utilizing Bazaarvoice for Google Product and Store Ratings. The screenshot above shows one of Lancôme’s products, which currently has 461 reviews on their website. These ratings not only appear on Lancôme’s site but are also syndicated to Google. As seen in the screenshot below, the same product boasts over a thousand reviews on Google. How is that possible?
You can collect reviews from multiple sources
You can collect reviews from multiple sources. As shown in the screenshot above, the product in question receives reviews from:
Many different websites also syndicate reviews for specific products, and Bazaarvoice excels at this. Additionally, you can gather reviews using Google Customer Reviews, which is free, and these will also appear in Google Shopping.
Bazaarvoice automates the process of getting Store Ratings
Bazaarvoice automates the process of obtaining Product and Store Ratings, making things much easier for you. Instead of manually seeking out reviews from each customer, Bazaarvoice collects feedback at checkout and automatically syndicates it to Google. This seamless process means you can effortlessly gather and display Store Ratings and Product Ratings with minimal effort. For streamlined and efficient review management, Bazaarvoice is your go-to solution.
Pricing
If you’re interested in signing up, you’ll need to request a quote from Bazaarvoice. They don’t provide immediate quotes online. While Bazaarvoice offers various programs, this article focuses specifically on obtaining Google Store Ratings through their services.
Bazaarvoice Google Store Ratings: The Competition
Let’s discuss the competition. If you review the list of companies approved to syndicate data for Store and Product Ratings to Google, you’ll notice that many are based in Japan, France, Germany, Spain, and Italy. There are only a few English-speaking options. If you need both Store and Product Ratings, you should choose companies listed on both Google lists. Here are three examples:
1. Shopper Approved
Shopper Approved is one of the companies licensed to syndicate online review data to Google for Store and Product Ratings, making it a viable alternative to Bazaarvoice.
Disclaimer: While you have options, it’s important to choose wisely. Some of these companies might attempt to upsell you on services that won’t add much value. The goal here is to help you save money and make the best decision for your business.
Shopper Approved Pricing
So, how much does Shopper Approved cost? Shopper Approved no longer lists pricing on their website, but it’s safe to say they are among the most affordable options for Product Ratings and Store Ratings. With over 300 referrals to Shopper Approved, you can trust this assessment. Sign up using the Planet Marketing link, and you’ll also get 30 days free!
2. Verified Reviews
Verified Reviews is also listed on Google’s approved lists for Store and Product Ratings. This company offers similar services to Bazaarvoice and Shopper Approved. Verified Reviews is an excellent choice, particularly for small to medium-sized businesses.
3. eKomi
online reviews and disputing negative ones.
When you sign up with eKomi, they send out review surveys to your customers and manage the review responses, so you don’t need to hire someone in-house for this task. Additionally, they syndicate your Store and Product reviews to Google. Think of eKomi as a fully managed feedback service, though it comes at a higher cost—around $300 per month.
Summary
So, that’s it! You now have four companies to consider for getting Google Store Ratings. Start by checking out Bazaarvoice, the reason you’re here, and get a quote from them. The alternatives to Bazaarvoice are Shopper Approved, Verified Reviews, and eKomi. Shopper Approved is a top choice, while eKomi is ideal for larger companies.
