Urgent Care/Walk-In Clinic
Marketing Company

An effective online marketing strategy for urgent care clinics requires much more than just a website and social media page. Due to the nature of your business, you need to be able to connect with patients quickly and efficiently, right when they need you. In order to improve your clinic’s ability to communicate with new patients and keep past patients top of mind, you need effective software tools. We can help increase your odds of converting patients from their online search into real people who walk in your doors, by implementing integral strategies into your urgent care center’s marketing plan.

We Market on Facebook, Google, Google Maps & More to Fuel Your Urgent Care Clinic

Here’s how our process works for businesses in your industry. First, we drive relevant traffic to your website using Facebook, Google and more.

Don’t have a website that's up to 2020 web design standards? Let us update your site.

Facebook Advertising

In order to target the demographics most likely to use your services, we utilize Facebook Advertising. We can target busy professionals who don’t have time to see their own doctor during normal hours. Or, we can target college students who are away from home and don’t have a regular PCP to visit. Check out the sample ad below. We can also do Facebook remarketing.

Google Local Maps

When prospective patients view the image below after doing an online search, it is most likely they will select the urgent care clinic in position #1. A vast majority of the people will call one of the top three companies. We help urgent care centers and walk-in clinics rank #1 on Google Maps. Persistence and review-gathering: these are couple of the secrets to ranking in Google Local Maps.

Google Ads

People who search "Urgent care near me" on Google are actively in the market for your service. This has never been truer in your industry. People don’t generally shop around for urgent care clinics when they are healthy. It’s usually a rather hasty choice they are faced with when sick and need to feel better. 

In addition to showing ads to your local area, if you provide telemedicine, we will show your ads wherever you're licensed to practice. When people click on your ad, they will be sent to an optimized landing page where they can book a same-day appointment, get contact information to call you for wait times or directions to walk-in.

Planet Marketing provides urgent care clinic marketing that produces measurable results.

That’s because we specialize in helping urgent care clinics market themselves online. The ability to acquire and retain more patients profitably and predictably rests on an easy to implement medical marketing and advertising plan formulated for businesses just like yours. Your target prospect patients seeking urgent care and walk-in medical services are driven by one main factor: immediate care needs.

They are sick, they can’t get an appointment with their regular doctor, or they require attention after normal business hours. They don’t want to hassle with the long waits associated with an emergency room visit at a hospital. Perhaps their injuries don’t call for an ER visit, but they are still sick and need help, now.

Your marketing approach has to center around your ability to meet their needs at the time of occurrence. More consolidation and more competition for patients: these are the challenges your industry has to contend with. Intelligence embedded into your urgent care website is now one of the biggest conversion factors. 

To that end, your website should not only have an attractive design, but should also be designed for conversion.

We Build High-Converting Websites

Whether you have your own urgent care website or you need us to help build one from the ground-up, we are here to expand and enhance your business. Websites, appointment calendars, and live chat software must be used in the right way to effectively manage any interactions you and your staff has with your leads, prospective patients and future patients.

Urgent Care Centers need a HIPAA-compliant Customer Relationship Manager (CRM) that securely stores submitted information to your clinic via your website: Once lead information has been captured, a database is necessary to keep track of those leads, such as a Patient Relationship Manager (PRM) or a CRM. This way, you can store your prospective patients’ information, and keep them organized so you can send emails about office promotions, connect with others through social media and perform follow-ups regarding inquiries. 

The next thing we will do is target your audience

You likely have multiple target audiences to whom you want to market. We will review your target audience, identify the unique benefits that your urgent care clinic can bring to that specific group, then create your message to attract patients. Let us update or create your website to be useful to all of your target audiences, turning your website into a sales tool that converts leads into patients. Rest assured, we will work within your budget to create a walk-in clinic marketing plan that works for you. Paid advertising on Facebook/Instagram, Google and YouTube influences the awareness, use, and reputation of urgent care. We use these marketing platforms because they have the most influence to convert urgent care inquiries into new patients. 

Optimizing your walk-in clinic website for organic search is a vital strategy, but it can’t be solely relied on in place of paid advertising.

We can also implement strategies to get you more Google reviews – an effective way to get feedback on the success of your clinic. We will use these Google reviews to grow your reputation and patient count, also utilizing videos and YouTube to increase social media impact. Remember: For urgent care centers and walk-in clinics, social media engagement and conversion is vital.

Doctor's View When Using TeleUrgent Care

Patient's View While Using TeleUrgent Care

Planet Marketing is a doctors’ and clinics’ resource for urgent care marketing success. Give us a call or fill out our form to learn more.

  $ 599  

Lite
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instagram, Google Display Network, & YouTube

This is the absolute minimum a clinic should do to acquire new patients.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ 999 

Plus
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instgram, Google Display Network, & YouTube
  • Google My Business (it controls Google Local Maps) Quarterly Updates
  • WordPress Management
  • Syndicated Health News
  • Social Media Posting

Choose this plan for patient acquisition AND retention. Includes Lite Plan.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ 2499  

Professional
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instgram, Google Display Network, & YouTube
  • Google My Business (it controls Google Local Maps) Quarterly Updates
  • WordPress Management
  • Syndicated Health News
  • Social Media Posting
  • Email & SMS Marketing Automation for Retention
  • Lead Nurturing with Lead Scoring
  • Review Gathering
  • Reputation Management

This is where marketing meets sales. Not all leads are ready 'right now', but they may be in 3 - 6 months. We will nurture them and when they are  ready to see a medical professional, they will schedule an appointment which will allow your practice to follow-up and re-market. Includes Plus Plan.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ ??? 

Custom

If you need a custom plan, let us know.

Add-ons: Pricing for addons are based on the scope of the project.
* We can build a new site, migrate your site, or update your existing website. (Add-on)
* We can market in Spanish! (Add-on)

Call Francisco at 1-619-642-2500