Trustpilot- Google Store Ratings

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Are you thinking of using Trustpilot to get Google Store Ratings? Maybe you have been wondering how Trustpilot can help you make more sales through your website.  My name is Francisco and I am the owner of Planet Marketing, a Google Ads marketing agency. Over the years, I have referred thousands of businesses that were looking for Google Store Ratings to Trustpilot. I have previously written a Trustpilot review article, so feel free to check it out! In this article, I am going to;

  1. Show you the power of Google Store Ratings and how Trustpilot can help you get them.
  2. Tell you who should use Trustpilot.
  3. Tell you who should not use Trustpilot.
  4. Talk about Truspilot’s pricing.
  5. Talk a bit about Trustpilot’s competitors.

What are Google Store Ratings?

Seller rating extensions are a five star based system that is used by Google to showcase advertisers who have received high ratings from their customers. They appear in Google text ads and in Google Shopping.

Western Union is one of the companies that use Trustpilot to get Store Ratings

Google Store Ratings and how to can get them is a subject that I have covered extensively on this blog.  You can see examples of Store Ratings in the above screenshot. All that I can add here is that Google Store Ratings are really important! How important? Well, how about the fact that companies that have Store Ratings in CPC Text Ads and in Google Shopping get a CTR boost of over 17%! That’s a really big kick to your bottom line!

Not to be confused with product ratings

One of the things that I have discovered is that most people confuse Seller and Product ratings. Product ratings are more or less similar to Store Ratings, save for the fact that they cover specific products, such as a Kodak camera or something else that may be in your catalogue. You can see the difference between Seller and Product ratings in the above screenshot. So don’t get confused!

Google Store Ratings – Trustpilot

So, how do you get Store Ratings? To be frank, the fact that you landed on this page probably means that you already have a good idea of the answer. Google licenses a number of companies to collect reviews and syndicate the data for use in product ratings. You can see the list of companies that are licensed for Store Ratings here.

Trustpilot is on the list for Store Ratings

And here is a list of companies that are licensed for Product Ratings.

Trustpilot is also on the list for product ratings

One of the things that you will notice is that Trustpilot is licensed for both Seller and Product Ratings! So, if you are looking for both, then Trustpilot is for you. This pretty much covers most eCommerce websites! It also covers service based websites. These are the type of businesses that would be on the hunt for both Seller and Product ratings.

In this article, I am, however, going to focus mainly on using Trustpilot to get Google Store Ratings. As mentioned earlier, we have recommended thousands of website to Trustpilot and the vast majority of them have expressed satisfaction in the service that they have received!

How Trustpilot can help you get Google Store Ratings

The power of Trustpilot comes in its relationship with Google. I have already mentioned that Trustpilot is one of the few companies that are licensed by Google to syndicate data for use in Store Ratings. What Trustpilot does is the following;

  • Trustpilot simplifies the process of gathering reviews from your customers
  • Trustpilot syndicates the data from your ratings into Google for use in Store Ratings.
  • Once you have signed up, the process is automated. So, you leave everything to Trustpilot and concentrate on your core business!

What type of companies should use Trustpilot to get Google Store Ratings?

Who should use Trustpilot to get Google Store Ratings? What type of businesses would benefit from signing up with Trustpilot for Store Ratings? We have already alluded to the answer in the above discussion. If you are wondering who Trustpilot is for, then here is the answer;

Service based businesses

Service based businesses can use Trustpilot for Google Store Ratings

  • CPAs & Accountants
  • Lawyers
  • Catering Companies
  • Real Estate Agents & Lenders
  • Insurance Brokers (Personal, Commercial, Medical)
  • Health & Wellness (Personal Trainers, Yoga, Chiropractors, Massage)

eCommerce websites

Trustpilot can work with most eCommerce websites. However, cost, as you will see later, is going to be a HUGE factor in your decision to sign up with Trustpilot. In my view, Trustpilot works best for eCommerce companies that get over 5000 transactions per month. Whether you can afford them or not, Trustpilot works great for websites that run on the following platforms;

  • PrestaShop
  • Magento
  • WooCommerce
  • Shopify

Big brands use Trustpilot!

If you are wondering whether or not Trustpilot is good for you, then here is your answer; As you can see in the above screenshot, Trustpilot already boasts of an impressive list of high value companies. These include;

  • Western Union
  • HomeAway
  • Staples
  • WordPRess
  • Thriftbooks
  • Vonage
  • Sage
  • JustFab

What type of businesses should not bother with Trustpilot for Store Ratings?

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Truth of the matter is that Trustpilot is not for everyone! There are a few businesses that should not bother signing up;

Local based businesses

These businesses typically depend on foot traffic for sales. They do not usually use Google Ads. Examples are;

  • Breweries
  • Bars
  • Restaurants (both sit-down & fast food)
  • Cafes
  • Auto Repair
  • Small mom and pop businesses that do not have that much to spend on online reviews and Store Ratings.

There is a catch to using Trustpilot to get Store Ratings

As is the case with everything else, there is a catch to using Trustpilot to get Store Ratings. This is something that I have recently talked about in this article! After doing everything, most people wonder why their Store Ratings are not showing. And the answer?

Well, one of the reasons why your Store Ratings may not be showing, in spite of the fact that you have signed up for Trustpilot, is because you are not getting the 100 required reviews and comments from a particular country per year.

That is the Google requirement. If you want to show Store Ratings in the United States and Canada, as an example, you need 100 reviews and comments from each of these countries. Getting 50 from the U.S and 50 from Canada will simply not work!

Trustpilot Features

Trustpilot comes with a wide range of features. I have already talked about the most powerful; it allows you to get Store Ratings in Google Shopping and in your Google Text Ads. Other Trustpilot features include;

  • It automates the process of gathering reviews from your customers.
  • Trustpilot allows you to display reviews on your website.
  • Installing the Trustpilot software is simple.
  • With Trustpilot, you can easily respond to reviews.
  • Trustpilot is fully customizable.

Trustpilot Pricing

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Trustpilot pricing plans

Now, this is something that many people are interested in. How much does Trustpilot cost and how does it compare with similar companies? Well, you can see the Trustpilot pricing structure in the above screenshot.

  • Trustpilot offers a free plan. But, to be frank, you are not going to be able to do much with it.
  • The Lite plan is really where the magic begins to happen. Costing $​349 per month, this plan is most suitable for service based industries.
  • Next, there is the Pro plan, which cost $5​99 per month. If you run an eCommerce website, then this is the plan that you should sign up for. This plan from Trustpilot allows you to syndicate your reviews and ratings into Google Ads and Google Shopping. This enables you to display Store Ratings.

Trustpilot vs the competition

To be frank, though Trustpilot is great for collecting reviews and getting Store Ratings, it is not the cheapest company of it’s kind that can be found out there. $5​99 per month is, as an example, going to be a bit too much for start-ups and small businesses.

Trustpilot is for websites that have been around for some time and that have budgets to allocate to this stuff. If you own a mom and pop company, Trustpilot is expensive and you can get something cheaper. The reason why Trustpilot tends to be more expensive is because it’s a big company, with about 700 employees.

​Store Ratings to GoogleProduct RatingsPrice/mGet it now!
Shopper App​​​​rovedYesYes​Get a discount when you sign up using our link. Plus 30 days free!​ See It
Trust PilotYesYes$​349 See It
Google ReviewsYesYesFree See It
ReStore RatingsYesYesDoes not reveal its price. You have to call to get a quote. See It

Alternatives to Trustpilot for Store Ratings

So, what are the alternatives to Trustpilot for Store Ratings? Remember what I said about Google having two lists, one for companies that are approved to get you Store Ratings and another for those that are approved for Product Ratings? I also mentioned that some companies can be found on both lists, and that Trustpilot is one such company. Now, I have put together the table above showing Trustpilot and it’s alternatives. You will notice a lot of companies from the Google lists are missing from my table. Not to worry! Quite a number of them offer their services in other languages, including German and Japanese! So you do not have to worry about them.

Shopper Approved

Get Shopper Approved at a discount using our link

Shopper Approved is, in my view, one of the best Trustpilot alternatives that can be found out there. Shopper Approved is also on the list for Seller and Product Ratings. Shopper Approved is great because it is much more affordable than Trustpilot. The cheapest plan at Shopper Approved, as an example, costs only $99/month.

However, you can get an even better deal by signing up using the Planet Marketing link. ​Not only that, but you also get 30 days absolutely free!

Disclaimer: Planet Marketing is an affiliate of some of the companies that are mentioned in this article. We will, therefore, get paid should you decide to sign up using our links. However, we have referred thousands of websites to these companies and most of them are happy with the service that they have gotten!

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