Tools for Getting Reviews from your eCommerce Business Customers

Are you looking for the best tools for getting reviews from your eCommerce business customers? If yes, then you have come to the right place! Hi, my name is Francisco, and I am the owner of Planet Marketing, a Digital Marketing agency. My company specializes in Google Ads, Facebook Ads and Online Reviews. I have been doing this for many years now. In that time, I have helped quite a number of eCommerce companies get the most out of ​the feedback that they get from their customers. In fact, I have referred over 300 companies to Shopper Approved, one of the companies that do online reviews. So, I know what I am talking about here! In this article, I am going to;

Why should eCommerce businesses bother with reviews?

If you go to platforms such as eBay and Amazon today, you will notice that they are big on reviews. Every product has a section where people can read feedback that is left by people who have already bought that particular product. Usually, there is also a 5 point based rating. But why do these companies do this?

Well, Amazon, eBay and every other eCommerce business that’s out there do not just do reviews for the sake of it. Online reviews are there for a reason. For one thing, people out there really believe in online reviews. They have pretty much replaced word of mouth as a tool for getting the word out about products and services. Think I am exaggerating? Well, just consider the following facts;

  • Over 90% of people will first read online reviews before buying anything.
  • People really trust online reviews. That may appear strange considering that reviews are usually left by people who are complete strangers to one another. In fact, nearly 80% of people say that they trust online reviews.
  • Over 40% of people will read reviews that are on your eCommerce website.
  • Online reviews are the source of Seller and Product ratings. That’s important if you do Google Ads and if you have products listed in Google Shopping. However, you do need to make sure that you are getting your reviews via a Google Approved aggregator. Otherwise they won’t be syndicated to Google.
  • Store Ratings appear in Google Ads, as noted. Companies that display Store Ratings in their Google Ads can expect a CTR improvement by as much as 17%. So, reviews are an important way of ensuring that your business stays at the top.
  • Yelp and Facebook are consulted by about 20% of customers each. ​These platforms are some of the most important when it comes to getting online reviews for eCommerce businesses.  ​
  • If you have one negative review, you don’t have to worry that much. That’s because people do not put all their trust on just one review. In fact, most people will consult at least 4 reviews before making a purchase. So, you need to get as many reviews as is possible. 
  • More and more people are taking the time to leave online reviews after making a purchase. At the moment, the figure stands at about 40%. What this means is that things have become a bit simpler for eCommerce businesses as far as gathering reviews is concerned. 

Best Tools for Getting Reviews from your eCommerce Business Customers

You can see, based on the above discussion, that online reviews are really important. They are particularly crucial for eCommerce businesses. If you own an eCommerce business, there is need for you make sure that you have everything set up to gather as many reviews from your customers as is possible. But how do you go about doing it? The following tools should be useful as you set out to gather reviews from your customers;

1. Sign up for an Online Reviews Aggregator

​Product and Store Ratings are based on online reviews

This is the first step that you need to take to get reviews from your eCommerce business’ customers. Admittedly, there are many ways through which you can get online reviews out there. Heck, you can simply install a plugin if you run Shopify of WooCommerce!

However, most of these plugins have a shortcoming; they are not designed to syndicate your reviews to Google for use in Seller and Product ratings. That’s really important. To get the most out to online reviews, you need to sign up with a Google Approved aggregator.

At the moment, Google has 30 ​companies that it has approved to syndicate data for ​Store Ratings. If you check on the article in the provided link, you will notice that many of these companies are in foreign languages. There are quite a few that are in English, however, including the following;

  • Shopper Approved
  • Trustpilot
  • eKomi
  • ReStore Ratings
  • Yotpo
  • Trusted Shops
  • Verified Reviews
  • Feefo
  • PowerReviews

I recommend Shopper Approved

Shopper Approved is one of the best tools for gathering online reviews for eCommerce

Here is a disclaimer; I am a Shopper Approved affiliate and will be paid if you sign up using my link. However, you need not worry about me being impartial. Over the years, I have, as noted at the top, referred over 300 people to Shopper Approved.

Many of them have come back to thank me because they have found this company ​great. I am also an affiliate of most of the other companies on the above shortlist, but I recommend Shopper Approved the most.

What do online review syndicators do?

You may be wondering why the heck you should sign up for Shopper Approved of Trustpilot or any of the other companies on our list. What do they do? And wouldn’t it be better to simply opt for companies such as Yelp and Facebook where you can claim your page for free? Well, I firmly believe all eCommerce businesses need to sign up with companies such as Shopper Approved. But how do these companies operate?

  • You sign up and begin paying a monthly subscription (this can be paid annually).
  • Shopper Approved, Trustpilot​ etc will install software on your site.
  • From then on, a prompt will appear on the screen whenever somebody completes a purchase. ​The prompt asks the customer to leave a review. 
  • Online review syndicators automate the process of asking for reviews from your customers. So, they ​ automatically send emails or SMS asking ​your customers to review the products that they purchased from you.
  • You get a wide range of tools allowing you to gather reviews both on and offline. These can be apps, SMS tools and other offline ​tools to gather reviews. 
  • ​All your reviews are then syndicated to various platforms, including Google. That’s important because, as noted, these reviews form the basis of Product and Store Ratings.
  • They are also syndicated to Social Media, which is important considering the power of platforms such as Facebook in today’s operating environment.

How much do review syndicators charge?

Review syndicators like Shopper Approved are important, but how much can you expect to pay for then? Well, I have worked with a number of them and I can tell you that prices are widely varied. Shopper Approved is probably among the cheapest.

One thing that you will notice is that most of the companies in the sector no longer display pricing information on their sites. So, you are going to have to call to get a quote. In general, I can tell you that Shopper Approved charges around $200 per month.

2. Trustpilot

Other than Shopper Approved, Trustpilot is another online reviews company that I recommend to my readers. In terms of functionality, Trustpilot and Shopper Approved are more or less the same. They are both approved to syndicate reviews to Google for use in Seller and Product Ratings.

The whole idea here is to automate the collection ​and management of online reviews. So from collection to syndication, everything gets handled on your behalf. You don’t have to worry about anything. Trustpilot is very popular. Feel free to check it out using the provided link.

3. Google Customer Reviews

If you don’t want to pay to have reviews on your site syndicated to Google, then you should consider the Google Customer Reviews option. However, here is a little bit of warning; Google Customer Reviews may end up not being entirely free, at the end of the day.

That’s because you will have to hire someone to do the integration onto your site. You may also need to hire someone to do ongoing maintenance work on your site. You can do it yourself if you are a developer. Otherwise, you will need someone to do the work for you.

How does Google Customer Reviews work? 

Once you have integrated Google Customer Reviews on your site, your customers will get the Google Customer Reviews opt in form the moment they complete a purchase. If they opt in, they opt in, they will be asked to take part in a survey. The feedback that they leave is then used by Google for Store Ratings.

4. Gather Reviews using your Facebook Page

You can use your Facebook Page to gather reviews from your customers

Reviews are not only ​on your eCommerce site? In fact, most of the reviews for your eCommerce business can probably be found away from your site. So, this is something that you need to keep in mind. One tool that eCommerce businesses can use to gather reviews from their customers is Facebook.

Every eCommerce business that’s out there needs to have a Facebook Page. If you don’t have one, you need to get off your bottom and start creating one. The great thing about Facebook Pages is that they are completely free of charge. So, there is nothing stopping you from getting one.

But why is a Facebook Page important? Well, Facebook has been rising in importance as far as online reviews are concerned. At the moment, Facebook has a monthly active user base of over 1.7 billion. That’s a staggering figure! And you can be sure that quite a number of your customers can be found on the platform!

So, it’s a place where you need to be. And you can use your Page to gather reviews from your customers. This feedback will be visible whenever somebody searches for your business on the platform.

5. Manually ask your customers to review your business

Here I use the word “manually,” to imply that you will not be using any automated tools to gather reviews from your customers. This is something that eCommerce business can do. It works if you don’t sell that many products. Otherwise you are going to be swamped.

If you ​sell only a few big products every day, you can get on the phone to ask your customers for feedback. Have them review your business on platforms such as Yelp, TripAdvisor (for those in the travel industry), and elsewhere. It works!

6. Send them an email asking for a review

This may appear like an unsophisticated method as far as tools for getting reviews from your eCommerce business customers are concerned. However, email still works as a way of reaching out to people.

After the purchase is completed, you can send your customer a message thanking them for doing business with you. In the same message, ask them to give you feedback on Yelp, Facebook or on your site. It doesn’t really matter where. But the more the places the better.

7. Claim your Yelp Page

Again, I need to reiterate that eCommerce reviews are not only about your website. There are plenty of ​platforms out there where you business could end up being reviewed. I have already noted that Yelp commands about 20 percent of the online reviews market. So, that’s an important platform.

The great thing is that you can claim your page on Yelp free of charge. So, there is nothing stopping you from doing so, even if you are a small business. ​Yelp does have paid components. You can also do Yelp ads to reach more people.

Just to highlight why Yelp is important; a drop of a star on the platform can translate into a ​5-9% drop in your revenue. That only goes to show the power of online reviews. They are not only for show. They have a very meaningful impact on your business’ bottom-line.

8. Make it worthwhile for people to leave reviews on your site

Tools for getting reviews for eCommerce businesses: Offer people something ​in exchange for their feedback

To be frank, most people are not inclined to review a business. So, what do you do to get reviews from your eCommerce business customers? How do you motivate them to give you feedback? Well, one thing that you can do is to make it worth people’s while to review your business.

What do I mean by that? I hesitate to say that you should bribe your customers to get them to give you feedback. But that’s exactly what needs to be done! As an example, you can offer a person 10% of their next purchase should they leave a review on your site. That’s a bribe right?

Well, let’s call it a clever incentive. Clever in that it has the added bonus of serving as an incentive for a person to come back to your site the next time that they wish to buy something. It means that they will always have your business in mind, which is great.

​9. Get people to check into their Social Media platforms while in your establishment

This is another clever method of getting people to review your business. Simply get them to check-in while in your establishment. Perhaps you can offer them free WiFi as an incentive. This is something that you will see a lot with restaurants and hotels.

You may have come upon profiles on Facebook indicating that a person has just booked into such and such a hotel. Or they are having dinner at such and such an eatery. That’s a great way of marketing your business. In most instances, these check-ins will remain on people’s social media profiles. That means they will be accessible well into the future.


I have given you 9 tools that you can use to gather reviews from your eCommerce business customers. There are many more tools out there. But the ones that are given in this article are absolutely important. If you want to take your eCommerce business to the next level, you should take online reviews seriously.

You can use an online review syndicator like Shopper Approved. That particular tool is great because it will get you Product and Store Ratings in your Google Ads. You can also use email to get reviews from your customers. Anyway, if you need help, don’t hesitate to reach out to me. I am here to help you!

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