Primary Care

Marketing Company

We help Primary Care doctors maintain full calendars. Want us to target families who recently moved near your location? How about if we target people who are likely to suffer from depression, anxiety or diabetes? Maybe you want us to target pregnant women for maternal care or target people who need to lose weight. Your Primary Care practice needs a combination of Google, Facebook/Instagram, and Google Maps.

We Market on Facebook, Google Ads, Google Maps, and More. Want a Full Calendar?

If you are a primary care physician or work in a primary care practice, you need much more than just a website and social media page to craft an effective online marketing strategy. Fear not, Planet Marketing can target your needs and goals, and help you better communicate with patients. In fact, our proven strategies can increase your odds of converting patients from their online search into real people who populate your office waiting room. We do this by implementing integral strategies into your primary care practice's marketing plan.

If you don’t have a website yet, or your existing one is sorely lacking in 2020 web design standards, we can update your site. How will we do this? First, we will drive relevant traffic to your website using Facebook, Google and more. You need the latest intelligence and software automation fueling your website, which in turn allows your primary care practice to increase patient retention, prevent broken appointments, communicate health advisories, and improve your patients’ wellness as well as compliance.

Facebook Advertising

Facebook Ads are an incredibly effective way to target your demographic, whether that’s children, the elderly, families or a combination of all three. But we can dive even deeper than that. We can identify people who have recently moved to your area, those who have recently become pregnant or are moms of grade school children (pediatricians), or even parents of high school children (practices that appeal to older children and young adults who are outgrowing pediatricians). Check out the sample ad below. We can also do Facebook remarketing.

Google Local Maps

When most prospective patients see the image below after performing an online search, they are highly likely to select the primary care doctor that pops up in position #1. Most will call one of the top three practices. We help primary care practices rank #1 on Google Local Maps, which takes persistence and review-gathering. You’re busy. You don’t have time to do this. We do. Let us get results!

Google Ads

People who perform searches on Google for doctors are actively in the market for what you provide. Their kid is sick, they don’t have a doctor yet, they need someone ASAP. Some people take the time when healthy to research a trusted primary care physician. Others are making a rather hasty choice when very sick and just need to feel better. We will show ads statewide or even nationwide if you provide telemedicine and as long as you're licensed to practice in those areas. When people click on your ad, they will be sent to an optimized landing page where they can book a same-day appointment, get contact information to call you for wait times or directions to walk-in.

Planet Marketing provides primary care practice marketing that produces measurable results.

Why? We specialize in helping primary care practices market themselves online. The ability to acquire and retain more patients profitably and predictably requires a trustworthy online presence backed by a medical marketing and advertising plan. We can formulate one for businesses just like yours, whether you’re a pediatrician, family doctor or general PCP. Your target of prospective patients seeking primary care medical services are driven by several factors ranging from trustworthy reputation to immediate care needs.

Your patient may be sick and need an immediate appointment, or maybe they are well and just need to schedule a checkup. For urgent care needs, or for those who can’t get to your office readily, telemedicine can help. Convenience is a big factor when choosing a doctor for many people. They don’t want to wait on hold while your receptionist finds an appointment for them. This is where online scheduling helps. We fill calendars!

Your industry faces more challenges than ever: increased consolidation and competition. Intelligence embedded into your primary care website is now one of the biggest conversion factors.

Market to Current & Past Patients

The easiest and cheapest people to market to are your own patients. If you want, we can create an email list of patients who are diabetic. These patients would get an email all about diabetes. Topics would range from causes of diabetes to diets for diabetics. All topics in the newsletter would be linked to credible sources like a government website so you don't have to worry about anything. 

Primary Care Practices need a HIPAA-compliant Customer Relationship Manager (CRM) that securely stores submitted information to your clinic via your website: Once lead information has been captured, a database is necessary to keep track of those leads, such as a Patient Relationship Manager (PRM) or a CRM. This way, you can store your prospective patients’ information, and keep them organized so you can send emails about office promotions, connect with others through social media, send reminders about appointments, send portal information links with appointment results, and perform follow-ups regarding inquiries.

We only use HIPAA-compliant software when you're storing private information.

You probably have multiple target audiences to whom you want to market, from kids to seniors and everyone in between. We will review your target audience, identify the unique benefits that your primary care practice can bring to that specific group, then create your message to attract patients. 

We can update or create your website to be useful to all of your target audiences, turning your website into a sales tool that converts leads into patients. We work within your budget to create a primary care marketing plan that works for you. Did you know paid advertising like Facebook, Google and YouTube influences the awareness, use, and reputation of primary care?

Part of our strategy is to get you more Google reviews – an effective way to get feedback on the success of your practice. We will use these Google reviews to grow your reputation and patient count, offering YouTube and in-house videos to enhance your social media impact. Social media engagement and conversion are critical to your practice. 

Want to expand into new territories with Telemedicine? We can help there too!

Doctor's View When Using Telemedicine

Patient's View While Using Telemedicine

Planet Marketing is a trusted physician’s resource for primary care practice marketing success. Give us a call or fill out our form to learn more.

  $ 599  

Lite
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instagram, Google Display Network, & YouTube

This is the absolute minimum a clinic should do to acquire new patients.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ 999 

Plus
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instgram, Google Display Network, & YouTube
  • Google My Business (it controls Google Local Maps) Quarterly Updates
  • WordPress Management
  • Syndicated Health News
  • Social Media Posting

Choose this plan for patient acquisition AND retention. Includes Lite Plan.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ 2499  

Professional
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instgram, Google Display Network, & YouTube
  • Google My Business (it controls Google Local Maps) Quarterly Updates
  • WordPress Management
  • Syndicated Health News
  • Social Media Posting
  • Email & SMS Marketing Automation for Retention
  • Lead Nurturing with Lead Scoring
  • Review Gathering
  • Reputation Management

This is where marketing meets sales. Not all leads are ready 'right now', but they may be in 3 - 6 months. We will nurture them and when they are  ready to see a medical professional, they will schedule an appointment which will allow your practice to follow-up and re-market. Includes Plus Plan.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ ??? 

Custom

If you need a custom plan, let us know.

Add-ons: Pricing for addons are based on the scope of the project.
* We can build a new site, migrate your site, or update your existing website. (Add-on)
* We can market in Spanish! (Add-on)

Call Marci at 1-619-642-2500 x3