Pediatrics

Marketing Company

Your target audience are mothers with kids in grade school! Yes, men with kids are also your target audience, but let's face it, worried mothers take action. Did you know we can show ads to mothers with kids between 0-12 years old? If you use telemedicine, we can show ads wherever you are licensed to practice to expand your business.

We Market on Facebook, Google Ads, Google Maps & More.
Get Parents and Their Kids into Your Pediatric Office

As a pediatrician, you have a specific segment of the population you are trying to target: kids and teens, and their parents. If you are a pediatrician, a simple website and social media page is just not going to cut it. You need a comprehensive, compelling, effective online marketing strategy that’s formulated just for practices like yours. You have unique needs that differ from other types of physicians and practices. Planet Marketing provides medical marketing that can target those needs and goals, and help you better communicate with patients, backed by proven strategies designed to increase your odds of converting patients from online searches into real people walking in your doors. We do this by infusing integral strategies into your pediatric practice’s marketing plan.

If your website is way behind in meeting 2020 web design standards, it needs a refresh. But you need more than just a good looking site. You need it to bring real results behind the scenes, too. In updating your existing site, we will drive relevant traffic to your website using Facebook, Google and more, fueled by the latest intelligence and software automation. This will ensure your pediatric practice can thrive: increase patient retention, prevent broken appointments, communicate health advisories, improve your patients’ wellness, and ensure compliance.

Facebook Advertising

Facebook Ads are the perfect tool to target your demographic. We can target pregnant women. We can target parents with young kids or teenagers.  Going even further than that, we can identify families who have recently moved to your area or new moms who have just given birth. Want us to target mothers likely to be cash payers? Check out the sample ad below. We can also do Facebook remarketing.

Google Local Maps

As a doctor and savvy business owner, it only makes sense that you would want to appear #1 in a Google search for pediatricians in your area. This way, you can jump ahead of your competition, but it does take some work. We can handle that for you. When most prospective patients see the image below after performing an online search, they are highly likely to select the pediatrician that pops up first, or at least in the top three. We help pediatricians rank #1 on Google Local Maps!

Google Ads

People who perform searches on Google for pediatricians are actively in the market for what you provide. Their baby is sick, their grade schooler needs the latest vaccine, or their teen needs a physical in order to start spring sports. Whatever the case, you need to be there when they need you. We will even display ads statewide or nationwide if you provide telemedicine, as long as you're licensed to practice in those areas. When people click on your ad, they will be redirected to an optimized landing page where they can book a same-day appointment, get contact information to call you for wait times, directions to walk in, or even book their own appointment using an online calendar.

Planet Marketing provides pediatric practices marketing that drives measurable results.

We help pediatricians market themselves online. We get it: you’re busy running your practice and interacting with patients. After all, that’s why you got into this business! Let us do all the legwork necessary to acquire and retain more patients profitably and predictably by creating a trustworthy online presence backed by a pediatric practice marketing plan.

If a mom has a six-month old with a fever, she’ll need an immediate appointment. A teen heading off to college in need of a physical needs to squeeze that in before they leave. A small child in need of the latest vaccine in order to start kindergarten is on a time crunch. And for urgent care needs, or for those who can’t get to your office readily,  telemedicine can help. Convenience is a big factor when choosing a doctor for many people. They don’t want to wait on hold while your receptionist finds an appointment for them. This is where online scheduling helps. We fill calendars!

Your industry faces more challenges than ever: increased consolidation and competition for patients. We can embed intelligence into your pediatric care website, which is one of the biggest conversion factors today. 

This is why your website needs so much more than an attractive design. Conversions have to be the main goal in order to get real results.

Websites & CRM (PRM)

Whether you have your own pediatric care marketing software or you need us to help you set one up, we can help you manage any interactions you and your staff members have with your leads, prospective patients and future patients.

Pediatric Care Practices need a HIPAA-compliant Customer Relationship Manager (CRM) that securely stores submitted information to your clinic via your website. Once lead information has been captured, a database is necessary to keep track of those leads, such as a Patient Relationship Manager (PRM) or a CRM. 

This is how you can securely store your prospective patients’ information, and keep them organized so you can send emails about flu shot season, new vaccines, and more. You can also use this to connect with past patients, send reminders about appointments, send portal information links with appointment results, and perform follow-ups regarding inquiries.

Next up: targeting your audience

Doctor's View When Using Telemedicine

Patient's View While Using Telemedicine

The next step is to review your target audience, identify the unique benefits that your pediatric care practice can bring to those groups, then create your message to attract patients. We will help your pediatric practice acquire more patients by utilizing intelligent software tools and HIPAA Compliance so you can continue to focus on treating children.

We can update or create your website to be useful to all of your target audiences, turning your website into a sales tool that converts leads into patients. We work within your budget to create a pediatric marketing plan that works for you, with advertising like Facebook, Google and YouTube influencing the awareness, use, and reputation of pediatric care. You should have a landing page specifically for pregnant women. You should also have a landing page specifically for infants. Other landings pages would be for sports physicals, weight management for young kids, and more.

We work tirelessly to get you Google reviews in an effort to grow your reputation and patient count. On top of that, we offer YouTube videos to enhance your social media impact, as social media engagement and conversion are critical to any pediatric practice. 

Planet Marketing is a trusted physician’s resource for pediatric care practice marketing success. Give us a call or fill out our form to learn more.

  $ 599  

Lite
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instagram, Google Display Network, & YouTube

This is the absolute minimum a clinic should do to acquire new patients.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ 999 

Plus
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instgram, Google Display Network, & YouTube
  • Google My Business (it controls Google Local Maps) Quarterly Updates
  • WordPress Management
  • Syndicated Health News
  • Social Media Posting

Choose this plan for patient acquisition AND retention. Includes Lite Plan.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ 2499  

Professional
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instgram, Google Display Network, & YouTube
  • Google My Business (it controls Google Local Maps) Quarterly Updates
  • WordPress Management
  • Syndicated Health News
  • Social Media Posting
  • Email & SMS Marketing Automation for Retention
  • Lead Nurturing with Lead Scoring
  • Review Gathering
  • Reputation Management

This is where marketing meets sales. Not all leads are ready 'right now', but they may be in 3 - 6 months. We will nurture them and when they are  ready to see a medical professional, they will schedule an appointment which will allow your practice to follow-up and re-market. Includes Plus Plan.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ ??? 

Custom

If you need a custom plan, let us know.

Add-ons: Pricing for addons are based on the scope of the project.
* We can build a new site, migrate your site, or update your existing website. (Add-on)
* We can market in Spanish! (Add-on)

Call Francisco at 1-619-642-2500