Google Store Ratings to Boost Sales for Ecommerce Stores

As an online seller, you are probably on the hunt for ways through which to boost sales. You may also have heard that Google Store Ratings are one of the best ways for boosting eCommerce stores. So, true is this? Hi, my name is Francisco and I am the owner of Planet Marketing, a Digital Marketing Agency. My company specializes in Google Ads, Facebook Ads and Remarketing. Over the years, I have helped a number of eCommerce stores achieve higher CTRs using Google Store Ratings. You too can benefit from my expertise. In this article, I will cover the following areas;

What are Google Store Ratings?

Google Store Ratings are a topic that I have covered a lot on this site. I have previously written an article on how to get Store Ratings on Google Ads.  Google Store Ratings are those five starts that you see on some Google Ads. Store Ratings appear on Google Ads and on Google Shopping.  

Why are Store Ratings Important

Google Store Ratings are really important. According to Google, businesses that display Store Ratings in their Ads get a CTR boost of about 17%. So, it’s nothing to frown about. For eCommerce businesses, an increase of 17% is significant. That’s because eCommerce conversion rates are rather small.

Of all the traffic that you get on your site, you can expect to convert only about 2.8% of visitors. Many eCommerce stores have to deal with shopping cart abandonment on a daily basis. So, anything that you can do to boost your sales is welcome. The following are some of the other reasons why Google Store Ratings are of importance to eCommerce stores;

  • They help you get better returns for your advertising revenue. By displaying Store Ratings on ads for your eCommerce store, you get an edge over the competition. Your ads get more visibility. We have already noted that you get a 17% CTR increase. So, that’s a potential increase of 17% in your conversion rate.
  • Another effect of displaying Store Ratings is that you get a lower CPC. You don’t have to pay more to get the same or better results.
  • Again, this translates to a lower cost per lead. Once you start using Store Ratings, you wont have to pay as much to get the same number of sales.

Online reviews in general are important

Google Store Ratings come from online reviews. And the importance of online reviews in today’s business environment can never be overemphasized. For one thing, over 90% of people first consult online reviews before buying anything. And consumers are likely to spend 31% more on businesses that have positive online reviews.

How do I get Google Store Ratings?

Most businesses ignore Google Store Ratings. However, fact of the matter is, those little stars that appear on Google Ads have a rather outsized importance. This is something that we have already noted at the top. But how do you get them? Well, there are several ways through which you can get Store Ratings on Google Ads;

  • You can get Store Ratings by signing up with a Google Approved review syndication company such as Shopper Approved. This is something we will explore in the second part of this article.
  • You can also get Store Ratings though Google Customer Reviews. Google Store Ratings is free. You do need to integrate Google Customer Reviews on your site, which you may need to hire someone to do. When integration is done, your customers will be asked to fill out the Google Customer Reviews form upon check-out. This feedback will be used by Google for Google Store Ratings.
  • Reviews also come from Google Consumer Surveys.

How to use Google Store Ratings to Increase eCommerce Sales

So, there can be no doubting the importance of getting Google Store Ratings for eCommerce businesses. But how can these businesses get Store Ratings? What do you need to do as a business to start benefiting from Store Ratings?

Sign up with a company like Shopper Approved

This is the first thing that you are going to need to do. To get Store Ratings for your eCommerce business, you need to sign up with a Google Approved Review syndication company. There are currently 30 companies that are approved to syndicate data to Google for use in Store Ratings.

Many of them are in foreign countries such as Germany. So you don’t need to worry about them unless you are in those countries. Some of the companies that do Store Ratings that are in English include the following;

What do these companies do?

Okay, that’s something that you may be wondering about. The companies that are mentioned above can get you Store Ratings. But how do they do it? Let’s say you have signed up your eCommerce business with one of these companies, what do you do?

They integrate their software onto your eCommerce website

The moment that you sign up with any one of these companies, they will integrate their software onto your eCommerce website. This software does a number of things;

  • It allows you to display product reviews on your own website. So people can leave reviews after buying products.
  • The feedback that you get is then syndicated to Google for use in Store Ratings.
  • Some review syndicators give you a wide range of tools allowing you to collect feedback from your customers. It’s not just via your website. You can also collect feedback using email. Another option is to use SMS to gather reviews.
  • The one major advantage of using online review syndicators that are approved by Google is that they  automate the process of collecting reviews. We have just been talking about gathering feedback via email. This happens automatically. As soon as someone checks out on your site, they are sent an email asking them to review your business. Automation is important because you don’t have to worry about sending out individual emails. That’s particularly the case if you work with lots of customers.

Which company do we recommend for Google Store Ratings for Ecommerce Stores?

Above, we gave you a list of the companies that can be used by eCommerce stores to get Google Store Ratings. But which of them is the best? As noted, we have previously reviewed quite a number of the companies listed above. Below, we review a few of these companies.

Shopper Approved

Shopper Approved is the company that we recommend the most when it comes to getting Store Ratings for eCommerce stores. In fact, we have recommended over three hundred eCommerce businesses to Shopper Approved over the past few years. So, we know exactly what we are talking about here. Shopper approved will get you the following;

  • Store Ratings
  • Product Ratings
  • Video Reviews
  • Local Reviews

Shopper Approved displays reviews in the places that matter

That’s one of the reasons why we recommend Shopper Approved to those looking to get Store Ratings for their eCommerce stores. We all like to talk about Google. But Google is not the only platform that’s out there. Other than all the other major Search Engines, there is also Social Media. As an eCommerce business, you need to sign up with a company that covers all the angles. The following are some of the platforms on which Shopper Approved will display your ratings;

  • Google Search
  • Google Shopping
  • Facebook
  • YouTube
  • BBB
  • Bing
  • Google Ads
  • Yahoo


Shopper Approved no longer displays pricing information. This appears to have become the trend across the industry. So, if you want that, you are going to have to reach out to them. Note, however, that Shopper Approved tends be one of the cheapest when it comes to getting Google Store Ratings to boost sales for an eCommerce store. Based on our experience, you can expect to pay something around $200 to get Store Ratings. That’s for small businesses.


Trustpilot is another good option for those looking for Store Ratings for their eCommerce Stores.  This is another company that we usually recommend to people. Trustpilot gets you about the same things as you get with Shopper Approved. Trustpilot’s avowed aim is not only to grow brand trust, but also to show that trust to the wider world.

The showing is important. It’s what helps convince people that your eCommerce store is worth doing business with.  Like Shopper Approved, Trustpilot allows you to display reviews on your own site. That’s important for convincing people that it’s worth buying from you.


The entry-level, “Standard,” plan from Trustpilot costs $199 per month. For that, you get the following;

  • You can customize your company profile page
  • You can send 500 automated emails per month
  • Showcase your star rating across 8 TrustBoxes
  • Get customer analysis and insight
  • Take advantage of Trustpilot support
  • Use review content in online & offline marketing, and social
  • Earn Google Store Ratings
  • Access add-on modules


Hope we have shown you how eCommerce stores can use Google Store Ratings to boost sales. In summary, Store Ratings appear in Google Shopping and in Google Ads using a five-star system. They act as social proof to convince people that your business is credible and can be trusted.

You can get Store Ratings for your eCommerce business by signing up with any one of the 30 Google approved only review syndication companies. Of these companies, we have previously worked with Shopper Approved. People that we have referred to Shopper Approved have mostly expressed satisfaction with their choice. Another company that you can work with is Trustpilot.

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