What We Do
We specialize in displaying ‘sponsored ads’ on Facebook that are specific to your target audience. The main focus is to reach the right people who are likely to convert into a sale.
There are two ways to do Facebook Marketing:
- Facebook Ads (the paid version)
- Facebook Organic (posting on your wall). Marketers who do this are known as Community Managers or Social Media Managers.
Our goal is to make your phone ring, get you leads (name, email. phone number), get you online sales, or get people walking into your door. Facebook Ads work for almost every type of business. Planet Marketing focuses on creating a target audience and then showing highly relevant ads to that target audience.
Who is Facebook Ads Marketing Good For?
The Facebook “Ads” marketing service is ideal for service-based companies,
local retail-based companies, and some ecommerce companies.
CPAs & Accountants
Real Estate Agents & Lenders
Insurance Brokers (Personal, Commercial, Medical)
Health & Wellness (Personal Trainers, Yoga, Chiropractors, Massage)
Transaction-Based (Retail Based Companies)
Restaurants (both sit-down & fast food)
Why Choose Us?
Here’s how we work:
1. We will have a 15 to 20-minute conversation to define your ideal target audiences.
2. We’ll go onto Facebook to see if we can reach those target audiences. Sometimes we can do it right on the phone or a screen share
3. If it makes sense to you, we’ll send an invoice and go to work.
What We Don’t Do
What we do NOT do are Facebook posts to get Likes, Shares, Comments, Engagement. That stuff doesn’t make your phone ring today. That’s good for long-term branding. This type of Facebook marketing should be done by someone in-house. Facebook changed its algorithm 3 years ago and this strategy is not effective anymore. If a business wants to get in front of its fans, Facebook requires companies to “boost post”.
There are two types of bidding strategies on Facebook. CPC (Cost per click) and CPM (Cost per thousand impressions). We use both. As of 2019, Facebook is getting away from Cost Per Click. How much is a click, you ask? Facebook determines the CPC based on many factors. In our experience and all my marketer friends, it ranges from 50¢ to $1.50
This depends on the scope of the project. While we can work with most budgets, sometimes too small is just… too small.
We charge a ‘management fee’ which is separate from what Facebook charges. From your point of view, you will have your credit card on file with Facebook and you’ll receive a monthly invoice from us.
We get this question all the time! Let’s say you want to spend $3000 per month in Facebook Advertising. Facebook is not going to charge you upfront for the $3000. They will charge in increments of whatever you spend per day. So if you spend $100/day, then you’ll be billed accordingly. Facebook charges once you hit a certain threshold. They don’t bang your credit card every day (like Snapchat does).
NO! We know we are good at what we do. We are confident in getting you business if your target audience is reachable on Facebook.
If what you really mean is, “Can you do it for free and if it makes money, I’ll sign up.”
We understand that TOO many unscrupulous marketers oversell and under-deliver. What we will do is define your target audiences. From there we will see if we can reach your audiences on Facebook.
No. We don’t know if your salesperson is a good closer or doesn’t answer the phone. We are responsible to set up your Facebook advertising campaigns, not close your deals.
YouTube Video Ads (the videos that show “Skip Ad”)
YES! Why? It’s going to get more expensive over time just like Google Adwords has become. Out of 100 businesses, how many do you think know about Facebook Ads? Probably zero. And how many know about Google Adwords? Maybe 20 out 100, or more. There’s barely any competition on Facebook. Adwords is not affordable for many small companies, but Facebook ads is.