Dermatologist
Marketing Company

Want to target mothers with kids in middle or high school? That's when kids get acne. How about targeting single men ages 30-35 who have indicated interest in "Management of Hair Loss"? Want local walk-in visitors or video sessions? We can market your dermatology specialty where you're licensed to practice.

We Market on Facebook, Google Ads, Google Maps, and More. Want a Full Calendar?

Planet Marketing specializes in proven medical marketing that can target the types of patients you cater to as a dermatologist. This not only refines focus but it saves you time and money. Our strategies will boost your chances of conversion, turning virtual users who have performed online searches into real people who will actually call you to book an appointment. When developing an online marketing strategy, you face challenges as a dermatologist when it comes to targeting specific segments of the population. Whether you offer dermatology services to all types of clients, young and old, or cater to certain demographics such as those with skin cancer, teens with severe acne, or seniors, you need to find a way to appeal to each of these segments. A basic website and social media page won’t be enough. You also need a comprehensive, compelling, effective online marketing strategy that’s built from the ground up specifically for practices like yours.

As a dermatologist, you are likely interested in increasing patient retention, preventing broken appointments, communicating the latest health advisories, offering online appointment scheduling, and improving your patients’ wellness, all while ensuring compliance. Can your current website handle all that? If not, let us retool your online presence so it can meet 2020 web design standards. More than just aesthetically pleasing, your site has to be functional, easy to navigate, and garner results that help your practice grow. To that end, we can bring more traffic to your website using the latest intelligence and software automation as well as Facebook and Google Ads.

Facebook Advertising

Social media is an ideal way to show patients that your website is both active and credible. As such, a strong presence on Facebook reflects well on your dermatology practice. Take a look at the sample ad below. The Facebook strategy we will take for your office will include creating and optimizing your Facebook Business Page, and adding apps such as Contact Us, Appointment Requests, and more. Facebook Ads is a great way to harness your specified demographic, as well as to certain geographic areas. We can even identify families and individuals who have recently moved to your area and who may be in need of a new dermatologist.

Google Local Maps

We help dermatologists rank #1 on Google Local Maps! You know how critical it is to appear #1 in a Google search for dermatologists in your local area. This way, you can capture the bulk of people who are searching for you based on location near them. This doesn’t happen right away. It has to be honed, methodically and aggressively. Our team can do that for you. See the image below. Most of your prospective patients will select the doctor that pops up first, or at least in the top three rankings. We can put you there.

Google Ads

People who search Google for a dermatologist need skin care services right away, whether their teen has an outbreak of severe acne, or they suspect they have skin cancer. In any case, these people are looking for help NOW. Be there when it counts, so when they click on your ad, they can be redirected to an optimized landing page. There, they will be able to get contact information, book an appointment with a receptionist, or book their own appointment using an online calendar. If you are offering telemedicine, we will display ads statewide or nationwide, so long as you are licensed to practice in those areas.

Planet Marketing provides medical marketing that produces measurable results.

As a physician you know that your telemedicine program is well-positioned to provide a wide variety of benefits for many different audiences. Therefore, you may have multiple target audiences you want to market to. Such as referring providers, new patients, employers or churches. Together, we will review your target audience, identify the unique benefits that your telemedicine program can bring to that specific group, then create your message to attract patients.

Let us update or create your web site to be useful to all of your target audiences. We can turn your website into a sales tool that converts leads into patients. On your website, we can include a sign-up form for people to receive your telemedicine newsletter or connect to your EMR scheduler to fill up your calendar automatically. Of course your budget is a determining factor in your marketing strategy. At Planet Marketing, we will work within your budget to create a telehealth marketing plan that works for you. Paid advertising like Facebook, Google and YouTube influences the awareness, use, and reputation of telemedicine. For our marketing strategy, we use these entities that have the most direct influence on the awareness of and successful utilization of telemedicine to convert leads to your patients.

Another strategy we use is to get you more Google reviews. Google reviews is a great way to get feedback on the success of your telemedicine program. We will get you Google reviews and use them to grow your reputation and patient count. Additionally, we use videos and YouTube to increase social media impact. 

Planet Marketing provides dermatology practice marketing that ensures credible, measurable results for your business.

We specialize in helping dermatologists market themselves online – busy professionals who don’t have the extra time to devote to capturing and converting leads into patients. A consistent, trustworthy online presence geared strictly towards the unique services and challenges of dermatologists is necessary. You need a marketing plan that helps you snag and retain more patients profitably and predictably over time.

You can’t afford complacency because your industry is facing more challenges than ever, from increased consolidation to competition for patients. 

Conversions are key to the whole process, which is why your website has to give you results that go beyond just an attractive design.
Conversions = actionable results.

We Fill Calendars!

Whether you have your own marketing software or you want our team to set one up for you, we can help you better manage interactions you and your staff members have with leads, prospective patients and future patients.

Dermatology Practices need a HIPAA-compliant Customer Relationship Manager (CRM) just like any other type of physician. This system must securely store submitted information to your clinic that comes in from your website: Once lead information has been captured, a database is necessary to keep track of those leads, such as a Patient Relationship Manager (PRM) or a CRM.

This is where prospective patients’ information will be kept, organizing it so you can send emails about the latest skin care medication news, new drug trials, advances in skin cancer research, and other things they will care about. On top of that, you can use this system to stay connected with others through social media, send reminders about appointments and portal information links with appointment results, and perform follow-ups regarding inquiries.

Define and Refine Your Audience

Once we have reviewed and refined your target audience, it’s time to pinpoint the unique benefits that your dermatology practice can bring to those groups. Then, we can create your message to attract more patients to your website and get them through the doors. 

Your website must act as a sales tool that seamlessly converts leads into patients. Keeping your  budget in mind, we will incorporate Facebook, Google and YouTube advertising to influence the awareness, use, and reputation of dermatological care. Specifically, YouTube videos can heighten your social media impact, as social media engagement and conversion are critical to any dermatology practice. Google reviews are also important to grow your reputation and increase patient count. 

Doctor's View When Using Telemedicine

Patient's View While Using Telemedicine

Planet Marketing is a trusted physician’s resource for dermatology practice marketing success. Give us a call or complete our form to learn more.

  $ 599  

Lite
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instagram, Google Display Network, & YouTube

This is the absolute minimum a clinic should do to acquire new patients.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ 999 

Plus
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instgram, Google Display Network, & YouTube
  • Google My Business (it controls Google Local Maps) Quarterly Updates
  • WordPress Management
  • Syndicated Health News
  • Social Media Posting

Choose this plan for patient acquisition AND retention. Includes Lite Plan.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ 2499  

Professional
  • Facebook/Instagram Ads
  • Google Ads
  • YouTube Ads
  • Google Local Maps Ads
  • Remarketing on Facebook/Instgram, Google Display Network, & YouTube
  • Google My Business (it controls Google Local Maps) Quarterly Updates
  • WordPress Management
  • Syndicated Health News
  • Social Media Posting
  • Email & SMS Marketing Automation for Retention
  • Lead Nurturing with Lead Scoring
  • Review Gathering
  • Reputation Management

This is where marketing meets sales. Not all leads are ready 'right now', but they may be in 3 - 6 months. We will nurture them and when they are  ready to see a medical professional, they will schedule an appointment which will allow your practice to follow-up and re-market. Includes Plus Plan.

* We can build you a new site, migrate your site, or update your existing website. You OWN your own website.


  $ ??? 

Custom

If you need a custom plan, let us know.

Add-ons: Pricing for addons are based on the scope of the project.
* We can build a new site, migrate your site, or update your existing website. (Add-on)
* We can market in Spanish! (Add-on)

Call Francisco at 1-619-642-2500