Are you wondering if Yotpo is worth it? Do you even know how much it costs? As a marketing agency and blog, we always refer companies to 3rd party review aggregators like Yotpo to help increase credibility, which then turns into sales. Feel free to jump ahead and check out the pricing and the competitors pricing as well.
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1) Benefits of Yotpo and who is it for?
Yotpo is approved by Google to syndicate your Seller and Product ratings into Google Ads. These reviews are collected by Yotpo on your behalf and are shown directly on Google search engine results. “Seller Ratings” are for your company as a whole. “Product Ratings” are for a specific product and is only for ecommerce websites. While Yotpo has many features, we are only going to share the money-making ones. Yotpo is primarily for ecommerce websites using Shopify, Shopify Plus, BigCommerce, Magento, SAP Hybris, Salesforce Commerce Cloud, Volusion, and WooCommerce. If you have a service-based business, you can still use Yotpo, just don't purchase anything that has to do with Product Ratings.
Benefit #1 - Google Seller Ratings
Below is an example of Seller Ratings on a CPC text ad. Want to grab attention? Credibility start on Google. Let's say you're on Google and looking to buy something. Where does your eye gravitate to? An ad with star ratings or and ad with zero star ratings? 2,549 reviews is pretty credible to me. In this case, a company like Yotpo would syndicate reviews into Google Ads.
If you have an ecommerce site, Yotpo will come in handy when it comes to Google Shopping. As in CPC text ads, your Seller Ratings will also display in Google Shopping. This is the organic version (aka FREE) of Google Shopping! What you're seeing in the image below is a snapshot of an organic Google Shopping listing, not a Google Shopping ad. Thank you Google!
Within your Yotpo dashboard, this is where you activate your Seller Ratings.
Benefit #2 - Google Product Ratings for Google Shopping PLAs
If you have an ecommerce site and are using Google Shopping Product Listing Ads (PLAs), then Yotpo can get your ratings directly on your ads like shown below. As mentioned above, where does your eye gravitate to?
Within your Yotpo dashboard, you would activate your Google Product Listing Ads here.
Benefit #3 - Beautiful Reviews on Your Category & Product Pages
To see a real example of an ecommerce site using Yotpo’s review software, visit Medelita REBECCA SLIM FIT LAB COAT (scroll down to the reviews area). Look at the image below! These reviews are from ‘Verified Customers’ and will definitely help close sales for you! In other words, your own customers will help you close more sales. That’s what Yotpo brings to the table.
Yotpo is mainly for ecommerce companies.
Most likely it's not a good fit for small local-based mom & pop shops.
Reviews & Ratings
Collect and display customer content using the power of AI.
Engage your shoppers with high-converting mobile experiences.
Loyalty & Referrals
Create custom-tailored loyalty and referral programs.
Showcase customer photos and videos across the buyer journey.
Again, Yotpo is approved by Google to syndicate your reviews into your Google Ads account. Below are other features that Yotpo offers, but none of them are as important as the Google Seller & Product Ratings integration.
Other Yotpo Features
The money makers are Seller Ratings & Product Ratings from above
3) Yotpo's Pricing
Expect to pay at a MINIMUM around $700/mo -$800/mo
Yotpo chooses to hide their pricing. They have a free option, but it gives you nothing and the reviews aren't syndicated to Google. From the free version, their prices jump to $700 - $800/mo MINIMUM. They have so many different "packages", add ons, etc. Pricing is based off many factors like # of customer reviews, visual marketing, loyalty programs, and referrals, but the main pricing factor is “# of review e-mails sent”. Basically pricing is based off each company's needs.
Here at Planet Marketing, we get a lot of small companies contacting us via live chat telling us they feel Yotpo is too expensive. Most say it’s $700/mo or more, but to us ‘if ‘ Yotpo is converting sales for you, then there should be no problem paying that price.
If you don’t need the “Loyalty & Referrals” solution, make sure it's not baked into your pricing. Most likely you will need the “Reviews & Ratings” solution which we believe is your best bet on closing more deals.
4) Yotpo's Competitors with Pricing
Yotpo is a great company, no doubt about it. I believe their pricing is on the higher end compared to the competitors, but they bring in more value for the price point. Yotpo isn’t for the startup website. The table below contains a list of competitors who can also help out “IF” Yotpo’s pricing is too much for you. Yes, there are cheaper companies, but the other features that Yotpo brings to the table are what separates them from every other Google approved company.
Enter your text here...
30-Day FREE Trial
No Credit Card Needed
1-Year RISK FREE!!
Subscription must be paid annually
You'll need to hire a highly skilled programmer to do the integration!
Seller Ratings Included
Product Ratings Included
Target Business Size
Small to Medium
Small to Enterprise
Small to Medium
For Service-Based Companies
Pricing mainly based on monthly orders.
Unlimited reviews for locked in rate
Pricing is based off # of orders.
Fully Managed service. They will send, reply, dispute feedback so you can focus on your business.
Pricing based off "# of Email Invitations" sent, not on actual reviews collected.
You're paying for SEO, CRO, Insights, Reviews, etc.
While this is 'free', you'll need to pay a skilled programmer to handle the integration.
To put it into perspective, a Shopper Approved client would be charged $5k - $7k/year. While at Yotpo, the same clients would be paying $12k-$14k/year. I guess that's what happens when a Yotpo raises $75 million in outside funding.
Yotpo is a good fit for ecommerce companies that have a lot of sales coming in. It’s for the mature ecommerce site. While we believe it may be too expensive for small companies, you can start on their FREE plan and then grow into their paid plan once it makes financial sense. If you’re on the fence about signing up with Yotpo’s paid version, we recommend to sign up anyway because you can always cancel it later! Let Yotpo’s system do what it does best; getting reviews.
Sure they have some cool bells and whistles, but at the end of the day people pay for a review platform to do two things:
- Collect reviews
- Display reviews
The best thing I can recommend is to find out how much is the Cost-per-Review. Shopper Approved might quote someone $7k/yr, but TrustPilot might quote that same client $5k/yr. In the customer's eyes they might be thinking, "Sweet! TrustPilot is cheaper! Score!" When in reality the customer will pay 5x - 10x more PER review with them because they're only collecting 4-6 reviews for every 100 orders, where Shopper Approved is collecting 27-33 reviews for every 100 orders. Click on the "See It" buttons in the table above to get a demo and pricing. Get at least 2 demos, one from Yotpo and the other from Shopper Approved, TrustPilot or Verified Reviews.
Before signing up with any company, try to find out how much you'll be paying per review!
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