Here is something that no one else out there will tell you; when it comes to web hosting companies, there are, generally speaking, three levels. The choices that you make in this regard tend to have a huge impact on your business. The good news is, whatever the type of web host that you choose at the beginning, it’s always possible for you to pack your stuff and move elsewhere. Switching web hosts is something that we, at Planet Marketing, have done a couple of times over the past decade or so. And the results have been amazing!
Before making the switch to a different company, you need to understand that, as we have already stated, there are three levels of web host;
Understand here that we are not saying that bottom level companies all suck. Far from it! Indeed, there are many great web hosts out there that fall into this rung! What we are mainly concerned with here are your requirements as a company, and the ability by your chosen host to help you achieve them as your business grows.
Examples of Bottom Level Web Hosts
Bottom level companies are the loudest
The reason why you may find it necessary to switch from one web host to another is that you would have fallen prey to the marketing gimmicks that come from bottom tier web hosts. That’s because these companies tend to be the loudest when it comes to marketing.
The allure of $1.99 web hosting plans
Go online today and you are likely to come across aggressive ads from bottom level web hosts. Their biggest selling point is, of course, their price. Believe it or not, no one is going to be able to beat the $1.99 per month web hosting plans that are offered by such companies. Indeed, you may have wondered while signing up how these companies manage to stay in business!
The answer to that is that bottom level web hosts tend to provide a production line type of service. They have a few tools that are tailor made to be used by thousands of websites. These companies play host to millions of sites on their servers.
And therein lies the problem. As your business grows, you will often find that such web hosts are not able to carter to its needs. They will not be able to provide the extreme customization, flexibility and speed that you need in order to up your game.
Let us reiterate here that our assignment of the levels of web host has nothing to do with service. In fact, it has everything to do with your needs as a business. There are, in this regard, a number of instances where choosing a bottom tier web hosting company would actually be the best choice;
As your business begins to achieve growth, you may begin to find that the bottom level web host into whose clutches you fell at the beginning is no longer capable of giving you the kind of performance that you are looking for. It would become necessary, in this regard, for you to switch to a mid level web host.
There are many examples of mid-tier web hosting companies out there. What you should understand is that the line between a bottom tier web host, such as Godaddy, and a mid tier host, such as 1&1, tends to be rather fluid.
Mid tier web hosts are only slightly less shrill, in terms of marketing, than their bottom level counterparts. Yet they offer great services to small businesses and startups. The great thing about them is that they go beyond the provision of a basic web hosting service, to allow you to really begin marketing your company online.
We were with Bluehost for five years
At Planet Marketing, we were with Bluehost for about five years, and in all that time, it proved to be suitable for a small business such as ours. We were also with Dreamhost, another mid level web hosting company, for another 4 years. These companies allowed us to grow to a level where we decided that it was time for us to, as we have now done, move to a top level web host.
One of the things that you will discover is that mid level web hosts actually have products that compete with bottom level companies in terms of price. However, if you are seriously considering turning your online presence into an asset, you need to stay away from these basic plans. What you need is a plan that offers you the ability to carry out SEO on your plan and that provides for flexibility in terms of marketing. These mid level plans tend to cost more, but they are really worth the extra dollars.
As your business grows, a time comes when it becomes necessary to take out the big guns. Forget all that about $1.99 web hosting plans and all the other marketing gimmickry; what you really need in this case is to sign up with a top level web hosting services provider. So, which are the top tier web hosts that can be found out there?
These are really the primary top level hosts that can be found out there. However, what you will discover is that though they provide you with an amazing range in terms of world class infrastructure for your site, they are not really going to be suitable unless you hire the services of a programmer. Assuming that your company has achieved growth, this is certainly something that you can do. Indeed, hiring programmers is something that you should do if you can afford it.
Companies that use Google Cloud Platform and AWS
Fortunately, for the rest of us, including small businesses, the good news is that it is still possible to take advantage of the amazing services that are offered by Google Cloud Platform and Amazon Web Services (AWS). That’s because there are companies out there that offer hosting on the two platforms;
Going with any of the above companies tends to be cheaper than signing up with Google Cloud Platform and AWS on your own.
At Planet Marketing, we made the decision, a while back, that we were going to move to the very top in terms of web hosting. That’s why we decided to move from Bluehost to Kinsta, which is hosted on Google Cloud Platform.
That way, we get all the benefits of Google Cloud Platform without having to hire the services of programmers. The great thing about companies such as Kinsta and WP Engine is that they make it simple for small businesses to get hosting with the industry’s big guns.
Top level web hosts are, as is to be expected, a lot more expensive than the $1.99 that you get elsewhere. Our own host at Planet Marketing, Kinsta, has plans that begin from $30 per month. The great thing about this entry level plan is that you get 2 free months if you pay 1 year upfront. What this means is that you actually end up $300/yr instead of $360/yr. More expensive than what you would get with a company like HostGator, but the rewards are really amazing;
The best of the best
Top level web hosts may not be for everyone, but they are, without doubt, the best of the best. If you are looking for a host that’s not only fast, but one that is also flexible enough to allow you to do almost anything with your site, then you should go for a top tier web hosting company.
Now that we have explained to you the different categories of web host that exist out there, it’s time to show you when you should consider switching to a different company. So, why do people switch web hosts? There are several reasons why it may become necessary for you to switch web hosting companies;