Reputation Management is, without doubt, one of the tasks that all business owners should be seized with from day one. It is one of the things that, unfortunately, new business owners tend to ignore. A few negative reviews that are left on Yelp or on Google My Business are not going to hurt your brand, right? Wrong! The very existence of your business largely depends on your ability to attract positive feedback and to have it displayed where your potential customers can view it.
Word of Mouth
Think we are exaggerating? Well, just consider the fact that around 13% of all the sales that take place across various sectors are, today, being driven by word-of-mouth. You know, that phenomenon where you, perhaps, visit your favorite aunt and uncle and, afterwards, decide to buy a lawnmower or an air fryer that’s similar to the one that they have? In fact, around 85% of all small businesses get customers through Word-of-Mouth! That, clearly, wouldn’t be possible without generating the kind of positive impression that will get people to advice their peers to do business with you.
Online Reputation Management (ORM)
We have already mentioned Google My Business and Yelp. These are but a few examples of the crystallization of the Word-of-Mouth phenomenon in the online world. Today, instead of visiting their aunts and uncles before making purchasing decisions, most people consult these online review sites about the products and services that they wish to buy. Online Reputation Management is, therefore, of great importance in today’s business environment.
Reputation Management Companies
There are hundreds of reputation management companies floating around out there somewhere. All of them promise you a squeaky clean on and offline profile, but do they all deliver on that promise? How do you go about choosing the best from the many companies that exist out there? What is it that you should look for in a reputation management company?
Nature of Online Reputation Management
Online reputation management takes a number of forms. It’s up to you to decide what suits your needs. The following are but a few of the options that are open to your in this regard;
SEO Companies: Many of the reputation management firms that you will find out there are really SEO companies. Although they are great for making sure that your website achieves a higher rank on Search Engines, they are usually not that great at reputation management.
Review Companies: Below, we mention Shopper Approved, one of the review management companies that are out there. They are actually the best choice for local businesses. However, they are usually not capable of carrying out some of the reputation management functions, such as the removal and suppression of bad press.
Dedicated Reputation Companies: These would seem to be the right choice for those who are looking to have their online profile spruced up. However, big is not always the best. A major challenge is the fact that these companies usually run automated systems. They also tend to be much more expensive. In fact, you can expect to pay between 2 and 5 thousand dollars for their services.
PR Firms: Public Relations firms are another option that is open to those who are on the hunt for reputation management companies. These can either bee in-house or hired.
How to Choose a Reputation Management Company
The following are some of the things that you need to look for in an online reputation management company;
Price is, without doubt, one of the most important factors that you need to consider when choosing a reputation management company. For larger business, this may not be such an issue. These companies have large budgets and can, therefore, spend well into the thousands every month on reputation management.
However, small to medium sized businesses do not quite have this type of luxury. If you fall into this category, the good news is that there is much that you can do to boost your online image without breaking the bank.
One of the steps that you can take in this regard involves making sure that your products and services receive the kind of online boost that all businesses are looking for using online review companies, such as Shopper Approved.
Have Reviews Syndicated into Google PLAs
In the world of AdSense and in Google Shopping, people may not have the time to actually sit down and read every review that has ever been written about a particular product. You, therefore, do not have quite as much time as you would like to have to make your pitch.
Google and other Search Engines have solved this challenge by coming up with a five star review system that gives potential buyers a quick and easy insight into the kind of interaction that a particular business has had with its customers.
This rating system, as we mention in this article, can either be product or merchant based. It is based on data that is collected from a number of sources, including review Syndication Sites.
Of all the online review syndication companies that are out there, the best known is, without doubt, Shopper Approved. It is also one of the best known. The great thing about this company is that it pretty much has all angles covered as far as giving your business a positive online profile is concerned. Shopper Approves deals with the following types of reviews;
- Local Reviews
- Product Reviews
- Merchant Reviews
The great thing about Shopper Approved is that it allows you to collect local reviews and have them quickly and easily syndicated online. Local reviews are important, particularly for business that have a localized profile. If, as an example, you run a restaurant, your customers are likely to come from only so far around you. Your reputation is, in this regard, doubly important. If your fail to have it managed correctly, negative reviews could very well drive you out of business.
Shopper Approved’s Price
Shopper Approved charges from $199 per month to syndicate local, product and merchant reviews in a wide range of places, including Google, YouTube and Facebook. However, should you decide to try out this company, you can do so at a discount by clicking on the provided link. At Planet Marketing, we have negotiated an unbeatable deal of $79 per month for people who use our link. Compare that to other companies that charge thousands for the same services and you will realize that this is a great deal.
- Track Record
Another thing that you need to take into consideration when choosing a reputation management company is its track record. One of the things that you will discover is that some of the companies that are out there have acquired not-so-positive reputations. As an example, you will find that some companies stand accused of deleting positive reviews as soon as a company stops doing business with them.
- Have all the angles covered
What you do not want to do is have an account with one company that is tasked with syndicating Product Reviews, another that is tasked with pushing Merchant Reviews and yet another for local reviews. The great thing about Shopper Approved is that, as we have already mentioned, it brings all these important aspects of your online reputation management together in one place and under one account. This makes your life easier as far as managing your online profile is concerned.