Trustpilot vs Yelp: Pricing and Alternatives -
trustpilot vs yelp

Trustpilot vs Yelp: Pricing and Alternatives

Editors Note: Check out the great online review platforms in this table!

Disclaimer: We are a partners to some of the companies that are mentioned in this article. However, what we say here is based on real data from real customers (absolutely no fluff!)

Google Ratings Guide

Have you been struggling to choose between Yelp and Trustpilot? If your answer is yes, then I am here to help you! My name is Francisco, and I am the owner of Planet Marketing. Over the past decade, I have helped thousands of companies achieve growth by leveraging the power of online reviews. In this article, I am going to;

  1. Give you a Trustpilot vs Yelp + alternatives price comparison table.
  2. Talk about online reviews and why they are important.
  3. Compare Trustpilot and Yelp.
  4. Give you two alternatives to Trustpilot and Yelp.

Trustpilot vs Yelp + alternatives price comparison table.

Seller Ratings to Google Product Ratings PriceGet it now!
Trustpilot Yes Yes$299/m
YelpNoNoFree for basic features. About $75/m to upgrade
Shopper Approved Yes Yes$79/m Planet Marketing discount (Normal Price is $99/m.)
Reviews.co.uk Yes Yes$29/m for early stage startups

Online review and why they are important

Online reviews are important. They drive much of the business that takes place around the world. Today, whenever someone wants to buy anything, they first go to Yelp or Trustpilot to read the reviews that were left on the platforms by other people. It doesn’t even matter that the reviews may have been left by complete strangers. Indeed, online reviews are worth billions of dollars as a marketing tool!

Online reviews can get you star ratings

What most people are interested in, as far as online reviews are concerned, is to have star ratings appear in Google ads and in their Google Product Listing Ads (in Google Shopping). There is a good reason why that is the case.

Types of star rating extensions
Types of star rating extensions

Star Ratings provide the visual cues that are needed to convince people to buy, and no business can afford to be left out in this regard. Check out this article to learn more about them.

Google approved seller rating companies

Google has approved a number of companies to syndicated the data that is used for seller ratings. These are the companies that you should be looking for, as far as online reviews are concerned.

An example of seller ratings
An example of seller ratings

Companies approved for product ratings

Google also has another list of companies that have been licensed to syndicate Product Ratings to Google PLAs and Google AdWords. This list is composed of 23 companies, and you will notice that Trustpilot is one of them.

A product ratings example
An example of product ratings

Trustpilot vs Yelp

The following are some of the differences between Trustpilot and Yelp;

  1. Yelp is not on the Google’s lists for product and seller ratings

You will notice that Trustpilot features on Google’s lists for both seller and product ratings, whereas Yelp does not appear on any of the lists.

This is the first major difference between the two. If you are looking to have Seller Ratings appear in Google Shopping and in your Google AdWords Ads, then Trustpilot is obviously your best option.

  1. Pricing: Yelp is cheaper than Trustpilot
You can claim a Yelp page for your business free of charge
You can claim a Yelp page for your business free of charge

In terms of pricing, you can actually claim a Yelp page for your business for free. It does, however, have the Self Service and Full Service plans, which allow you to start advertising your business on Yelp to reach out to more customers. Generally speaking, these added services will cost you around $75 per month.

  1. Trustpilot pricing

The screenshot above shows Trustpilot’s pricing. You can actually sign up for the free plan. But to get Star Ratings, you need to pay beginning from $299 per month.

The Verdict: Get Trustpilot if you are looking for seller and product ratings

Now, we get back to our topic; comparing Trustpilot and Yelp. Trustpilot is the obvious choice for those that are looking to have Star Ratings appear in Google Shopping and in their Google AdWords Ads.

That is not to say, however, that you should stay away from Yelp. Yelp is great, and every business should, as we have already insinuated, claim its page on the platform. Considering that doing so is for free, there is really no reason why you should get left out.

The best Trustpilot vs Yelp alternatives

The following are some of the best alternatives to Trustpilot and Yelp that can be found out there;

Shopper Approved

Shopper Approved is the best alternative for Trustpilot and Yelp that you can hope to find anywhere out there. At Planent Marketing, I have recommend hundreds of people to Shopper Approved. All of them have expressed satisfaction with the service that they have received!

Shopper Approved is one company that you are likely to fall in love with as far as getting online reviews and star ratings is concerned. The thing about Shopper Approved is that it, it is a lot cheaper than Trustpilot.

The Shopper Approved Discount

Shopper Approved is the best Trustpilot alternative
Shopper Approved is the best Trustpilot alternative

You can get a discount should you choose to sign up with Shopper Approved using our affiliate link. The normal Shopper Approved entry level plan begins at $99 per month. However, with us, you get  and entry level package for only $79 per month!

Another thing that we love about Shopper Approved is that the company is pretty responsive, as far as its customers are concerned. You can even try to haggle to get a better deal on any of the services that the company has to offer.

Reviews.io (also called Reviews.co.uk)

Reviews.io is a good Trustpilot and Yelp alternative
Reviews.io is a good Trustpilot and Yelp alternative

Reviews.io is another great Trustpilot and Yelp alternative, as far as gathering and syndicating online reviews is concerned. What we like about this company is that it is way more affordable than most of its peers, despite the fact that it is actually licensed by Google for both Product and Seller ratings.

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