If you have been wondering which one is the best, between Trustpilot and Trusted Shops, then you have come to the right place. At Planet Marketing, we have carried out extensive testing of quite a number of the online review companies that are out there. We, therefore, have what it takes to give you a comprehensive analysis of some of the differences that exist between them. This writeup is aimed at people who are torn between the two companies and will, hopefully, help them make the correct decision. It also offers Shopper Approved as a better alternative to the both Trust Pilot and Trusted Shops.
Star Ratings are one of our favorite subjects on this blog. We have previously written tons of articles in which we dwell on the topic. This article is not, therefore, going to go in-depth about the issue.
Needless to say that the importance of getting online reviews and having them syndicated to Google AdWords, Google Shopping and to organic traffic can never be overemphasized.
In today’s world, a large chuck of the commerce that takes place around the globe is driven by the reviews that are given by individuals. Peer to peer marketing, as one may term it, has, nevertheless, always been there.
Today, the little stars that appear in front of your AdWords ads or in organic traffic serve the purpose of telling your prospects that their peers have already tried out your products or services and have found them to be to their satisfaction.
If you would like to learn more about Star Ratings and how you can get them, feel free to refer to this article, which, by the way, is one of the most popular on our site.
So, are there any similarities or differences between Trusted Shops and Trustpilot? How do these two companies fare when placed side by side? Well, read on to find out more;
The first thing that you will notice when comparing Trustpilot and Trusted Shops is that the latter company has a largely European slant. What this means is that this is the brand that you should probably opt for should your business be based that part of the world.
Trusted Shops also has a huge bias towards online shops, which is not really surprising, considering that much of today’s commerce is now taking place over the internet.
The company offers Google integration, which allows you to get star ratings in Google Shopping and in AdWords. These star ratings lead to a higher Click-Through-Rate, which, in turn, translates into greater business for your company.
For those that are not in the know, Google has two list of companies that have been approved to push ratings into Google Shopping and Google AdWords.
There are 32 companies that can do this, with regards to Seller Ratings. Seller Ratings are particularly important for companies that wish to stand out from within the crowd. You can check out the companies that are approved for Seller Ratings by following the provided link.
There are also another 23 companies that are approved to push product ratings into Google PLAs and into AdWords. Product Ratings are for a particular product; for example, a mobile phone, or a camera. Again, you can check out these companies by clicking on the provided link.
This is the first similarity between Trustpilot and Trusted Shops. Both companies have been approved by Google to push Seller and Product ratings into Google PLAs and AdWords. What this means, essentially, is that you can have both of these services under one roof, should you be on the hunt for them.
So, how do these two companies compare when it comes to pricing. Price is, after all, one of the major considerations when doing business in any part of the globe; unless of course if yours is a big company that is awash with cash.
Trustpilot charges beginning at $299 per month
The lowest cost plan at Trustpilot begins at $299 per month, which you are required to pay in one go for the whole year. This appears to be the trend with almost all of the review aggregating companies that are out there, so you should be prepared for it before even thinking about hiring their services.
Trusted Shops Pricing
Trusted Shops, on the face of it, appears to be cheaper than offered by Trustpilot. However, it does have a number of dynamic charges. You are required to pay an initial setup fee of 99 Euros, which is equivalent to $117 at today’s market rates. The company charges beginning from 10 Euros per month, depending on your revenue.
For the Trustmark and customer reviews, you are required to pay an additional 39 Euros, for which you get a handbook, certificate, guarantee and customer service. The company does offer the Trusted Shops Buyer Protection, which hedges your customers against the possibility of loss through none delivery.
If you are in Europe and are looking for an alternative to Trusted Shops, you probably should seriously consider Reviews.co.uk. The great thing about this company is that it is also licensed for both Seller and Product ratings, which means that you will get those little yellow stars where it matters the most.
The great thing about this company is that, beginning from $45 per month, it is also one of the cheapest review syndication companies that you will come across out there.
Shopper Approved is another of the great review syndication companies that are out there. In fact, we have been working with this company for time, and can safely say that it is one of the best.
Shopper Approved Discount
Beginning at $199 per month, Shopper Approved is cheaper than Trustpilot. You can, however, get a HUGE discount by using our link to sign up with Shopper Approved. The benefit of doing that is that not only do you get a great service, but you also get an entry level plan that costs only $79 per month!
Not only that, but you also get a 60 day Free trial period, up from the normal 30 days! We, at Planet Marketing, have referred quite a number of our readers to Shopper Approved and can safely say that this is the company that you should go for as far as review syndication is concerned.
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