Trustpilot and Shopper Approved are, without doubt, some of the biggest names when it comes to online reviews. If you have landed here, it probably means that you are stuck when it comes to choosing between the two services. No worries! We are here to help you decide on the things that really matter, as far as Star Ratings are concerned. Here, in any case, is a Trustpilot vs Shopper Approved comparison;
We have already talked about star ratings and their importance in a number of articles on this website, so there is no need for us to dwell on that here. What we can only say is that Star Ratings can, in today’s business environment, make or break a business. That says quite a lot, considering that the system is composed of only five harmless looking stars, right?
The thing that we can mention here is that Google has a list of companies that it has approved to push Seller Ratings and another for Product Ratings, into Product Listing Ads (PLAs) and in Google AdWords Ads.
What this means, in practical terms, is that should you sign up with any of these companies, they will help gather reviews on your business and products from your customers. The ratings that you get are then pushed to Google, and are what appear in both Organic and paid search.
One thing that you will notice is that Trustpilot and Shopper Approved are both licensed to push Seller and Product ratings. You can get a comprehensive list of all the other companies that have been approved by Google to provide Seller ratings by following this link. You can also get a list of the companies that have been approved to provide Product Ratings by following the provided link.
Obviously, Trustpilot and Shopper Approved can be found in both lists, which is great, if you are one of those people that are looking for a way of having both services under one roof.
Now that we have gotten down to comparing Shopper Approved and Trust Pilot, what we need to note here is that, Shopper Approved, is by far, the winner when it comes to reach. What do we mean by that?
Well, the reviews that you get are only going to be useful if they can be pushed to as wide an audience as is possible. Most of the Review Aggregation companies that are out there will only push your ratings to Google and Bing, but these are, by all means, not the only search engines that can be found out there!
Shopper Approved, on the other hand, boasts of having quite an extensive syndication network, including on the following platforms;
The fact that social media platforms such as Facebook and Twitter are covered means that you won’t have to worry about not reaching out to the places where people are, nowadays, spending a large chunk of their lives.
Pricing is something that most of us consider when choosing who we do business with. So, this comparison of Shopper Approved and Trustpilot would be incomplete with dwelling on the issue.
Shopper Approved is more Affordable than Trustpilot
One of the things that you will notice, with regard to price, is the fact that Shopper Approved is much more affordable than Trustpilot. The lowest priced offering at Trustpilot costs $299 per month, while the lowest at Shopper Approved costs $199.
The difference may initially appear minor, but it actually stacks up, when you take into consideration the fact that both companies demand that you pay for the whole year in one tranche.
Shopper Approved’s pricing structure gets even more appealing, considering the fact that the company gives a discount to those that sign up using our link.
To those that have not already deduced the fact, we are an affiliate of Shopper Approved. All that you have to do is click on our link, and you will get an entry level plan that costs on $79 per month.
We should also mention here the fact that we are also an affiliate of Trustpilot, so there is absolutely no reason for us to be biased in our analysis against one company or the other.
This is another great Shopper Approved feature that sets it apart from Trustpilot. With Shopper Approved, you get the ability to collect local reviews offline, then bring them online. This type of review is quite useful for use as a testimonial on your website or social media platform.
This article would be incomplete without offering your alternatives to both Trustpilot and Shopper Approved. As we have already mentioned, there are quite a number of companies out there that offers reviews aggregation services.
The thing that we like about Reviews.io is the fact that the company is an exception in that its pricing is not structured in such a way that you will get tied down to a long contract. This month to month arrangement is, in our view, quite fair, and is what is suitable for small to medium sized businesses.
Yotpo is another Trustpilot and Shopper Approved alternative. The company is, like its competitors, also licensed for both Seller and Product Ratings. However, the fact that it does not display a pricing list on its website tends to be a major setback as far as Yotpo is concerned. Pricing is based in the size of your company, your domains and other factors, all of which combine to mean that you may end up paying different amounts per month.
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