Of the many things that can help grow your business in today’s tech savvy world, online reviews are, without down, one of the most useful. Yet, contrary to what people may think, reviews have always played a prominent part in decisions by people to buy one product or the other. This trustpilot vs reviews.co.uk write-up looks at the two companies and notes that Shopper Approved may, after all, be the best alternative to the two.
The importance of Word of Mouth in Marketing
Just think of the Word of Mouth phenomenon that’s still at the center of so much business growth around the globe. Since time immemorial, people have been talking to their relatives, friends and peers about various products, and it is this endorsement that has proven to be so useful when it comes to the growth of businesses in every part of the world.
The Digital Age
In the digital age, word of mouth remains a portent marketing tool, but it is now being complimented by online reviews. That is one of the major reasons why you will find so many businesses looking to leverage this tool to help convince a somewhat skeptical audience that theirs are the best products and services on the market.
Skeptical, because with so many great ideas floating out there, the average consumer is hard pressed to decide on the best solution for their needs.
Star Ratings, those small five stars that appear in front of a product or a company in Google Organic and paid search, are an extension of the online reviews process. They are also something that we have already talked about quite a lot on this blog, so we are not going to revisit the topic in detail.
Needless to say, however, that Star Ratings are what usually makes the difference between a decision by individuals to buy something or sign up for a particular service. You can read more about how you can get Star Ratings in this article.
A comparison of Trustpilot and Reviews.co.uk
As already mentioned, this article is aimed at comparing Trustpilot and Reviews.co.uk. This will, hopefully, help those of our readers who are on the hunt for an affordable, and reliable review syndication company that will help push ratings to Google Shopping and to Google AdWords Ads. There are a number key similarities and differences, as far as Trustpilot and Reviews are concerned.
About Online Review companies
One of the things that you will notice is that not all of the online review companies that are out there will be able to push ratings to Google PLAs and to your Google AdWords ads. In fact, most of the companies that offer their services to the public are only able to syndicate ratings to organic traffic.
Though this is quite useful, in that it gives your online pages greater visibility, what you should really be looking is, in addition, a company that also is able to give you star ratings in your AdWords ads and in Google Shopping.
This is a great way through which you can get people who already intent to buy to choose your company instead of that of your competitor.
Seller and Product Ratings
The companies that will be able to do what we are talking about here are ones that, to a large extend, have been approved by Google to provide Seller and Product Ratings. You will find that there are 32 companies that are certified for seller ratings, and 23 that are certified for product ratings.
We are not going to list them here. Simply follow the provided links to find out if the company that you are interested in has been licensed for product or seller ratings.
- Both Trustpilot and Reviews.co.uk have been approved for Seller and Product Ratings
This is one of the key similarities between Trustpilot and Reviews.co.uk. These companies are on both of Google’s lists for approved companies, covering seller and product ratings. What this means is that you won’t have to worry about signing up with a company that only gives you organic ratings should you choose to go with any of these companies.
- Reviews is cheaper than Trustpilot
One of the things that we need to get out of the way is that we are an affiliate of Trustpilot. In fact, you can sign up for the company’s services using our affiliate link. We do have to mention, however, that as far as Pricing is concerned, Reviews is, by far, the winner when compared to Trustpilot.
In fact, Reviews beat almost all of the companies that we have reviewed on this blog. So, what does it cost to have your reviews syndicated by Reviews.co.uk?
Trustpilot’s pricing begins at $299 per month, which is payable in one tranche for the whole year. By comparison, Reviews.co.uk offers its services for only $45 per month. Of course, there are going to be key differences between the services that are offered by the companies for these entry level products, but the above just gives you a brief glimpse into the pricing structures for both companies.
- Reviews does not tie you down to a long contract
Another exceptional thing about Reviews is that it does not seek to tie you down to a year long contract. In fact, you can pay for the company’s services on a month by month basis. This is great, particularly for small to medium enterprises.
You know, going in, that should you not be satisfied with the company’s services, you can easily call it quits without losing a lot of the money that has been paid up front.
- The Alternative: Shopper Approved
It would be unfair for us to close this article without mentioning Shopper Approved, one of the best alternatives that you will ever for Reviews.co.uk and Trustpilot.
The thing that sets this company apart is that it balances stellar service with a great pricing structure, which has made it one of the largest companies of its kind that can be found out there.
The Shopper Approved Offer
You can check out Shopper Approved by clicking on our link. This is a company that we have recommended to a wide range of our customers, and we promise you that you will get the best service that you are looking for should you choose to sign up.
In fact, by signing up using our link, you get an entry level plan that costs only $79 per month. You also get a 60 days (instead of 30 days) free trial period.