5 Effective Tools for Collecting Online Reviews

The fact that you are here probably means that you already know that online reviews are important in today‚Äôs business environment. In fact, 90% of consumers admit to being influenced by them when making purchasing decisions and 84% state that they trust them as much as they do the recommendations that they get from their… Continue reading 5 Effective Tools for Collecting Online Reviews

90% of Consumers Rely on Online Reviews for Purchasing Decisions.

Here is what you can do to capitalize! Online reviews do not really matter, right? Wrong! The truth of the matter is that your very survival as a going concern depends on your ability to harness the power of online reviews. Looking for hard statistics? Well, how about the fact that 90% of people who… Continue reading 90% of Consumers Rely on Online Reviews for Purchasing Decisions.

Merchant vs Local vs Product Reviews

Types of Online Reviews Though they may appear the same, online reviews are not created equal. There is a difference between Merchant, Local and Product reviews that you need to be aware of as a business owner. Understanding this difference allows you to choose a company that offers the most appropriate tools that you can… Continue reading Merchant vs Local vs Product Reviews

Should I ask for Reviews from my Customers? Google vs Yelp

You may have already heard that online reviews account for a large part of the business that takes place around the world, but how do you go about getting them. Is it prudent for you to solicit for reviews from your customers and will this not put people off of doing business with you? Is… Continue reading Should I ask for Reviews from my Customers? Google vs Yelp

7 Reasons why Online Reviews Matter

Importance of Online Reviews Online reviews are something that you will hear mentioned when people talk about marketing for businesses, large and small. The feedback that people leave across various internet based platforms, including Yelp, Google and Shopper Approved, plays an important role in purchasing decisions by their peers. Here, in any case, are 7… Continue reading 7 Reasons why Online Reviews Matter

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