Who is Shopper Approved For?
Shopper Approved can handle large, mid-sized, and small companies. While many service-based businesses use Shopper Approved, about 80% are eCommerce companies. You’ll notice when we talk about their features later on, many of the features are geared toward eCommerce sites. However, Shopper Approved is mainly known to get reviews for both service-based and ecommerce companies.
| Ecommerce Companies | Service-Based Companies | NOT for Local Retail Companies |
|---|---|---|
| Shopify Shopify Plus BigCommerce Magneto Volusion WordPress (WooCommerce) Miva or any other ecommerce platform. | CPAs & Accountants Lawyers Catering Companies Real Estate Agents & Lenders Insurance Brokers (Personal, Commercial, Medical) Health & Wellness (Personal Trainers, Yoga, Chiropractors, Massage) | Breweries Bars Restaurants (both sit-down & fast food) Cafes Auto Repair |
Shopper Approved Features
Google Seller Ratings
Seller Ratings are the star ratings that show on your Google ads. They display on CPC text ads and on Google Shopping listings (the free version). Shopper Approved is 1 of 29 Google third-party review partners. Shopper Approved’s job is to gather reviews for your website and syndicate them via an XML feed into Google Ads.
Google Product Ratings
In addition to being a Google 3rd-party review partner, Shopper Approved is 1 of 28 Google approved third-party review aggregators. As a third-party review aggregator, Shopper Approved will gather reviews for your products and syndicate them to Google Shopping. Product Ratings are only for eCommerce companies.
The main benefit is that your products start looking more like Amazon’s product pages. As time goes by, your products will gain new reviews and create more trust.
Think about when you go to Amazon, eBay, or Etsy. Do you look at the reviews for the product you’re looking to buy? Your site isn’t any different. This is where Shopper Approved shines! Not ony will they get your star ratings on Google Shopping, but they will also display your reviews directly on your product pages!
Amazon.com Style Reviews
Q&A
In addition to Google Seller Ratings and Product Ratings, Shopper Approved has a Q&A feature, just like Amazon! The great thing about this is that many of the questions people ask will show in Google Feature Snippets as questions.
Want an Amazon styled Q&A? Compare Shopper Approved and Amazon Q&A Side-by-Side
Social Evidence
Streaks
Steaks show how many actions (purchases, registrations, downloads, etc.) were taken over any time frame you choose.
Conversions
Evidence of sales, opt-ins, or subscriptions. You can even display the geo-location of the customer.
Visitor Count
This shows how many people are viewing a specific product on your website, in real-time. It creates reassurance and urgency.
Announcements
Create special offers for promotions, discounts, or sales events. You can pretty much tell people whatever you want across your website.
Survey Destinations
Google has over 200 ranking factors. If you really want a boost in Google Organic, you’ll want to look into Shopper Approved’s Survey Destinations feature. Google Quality Evaluator Guidelines clearly show that ratings and reviews are something they look for.
Without Survey Destinations
Company “A” Overall Ratings Without Shopper Approved’s Survey Destination Feature
With Survey Destinations
Company “B” Overall Ratings With Shopper Approved’s Survey Destination Feature
Video Reviews
Video Reviews by Shopper Approved are uploaded into your YouTube channel and often display directly on Google search. Shopper Approved will get your customers to take out their cell phones and record their reviews via video. While Seller Ratings and Product Ratings are solid features, video reviews are more powerful because they are more believable.
Video Reviews Hosted on Shopper Approved
Video Reviews on Google Search Results
See what Betty’s video reviews look like in Shopper Approved.
Shopper Approved Pricing
The pricing you see here is higher than Planet Marketing’s built-in pricing. Unfortunately, we cannot disclose the discount our website visitors get, but we can tell you that the 30-day free trial will make you more than what you’ll be paying.
| Feature | Starting Pricing | Planet Marketing Built-in Pricing |
|---|---|---|
| BUNDLE Google Seller Ratings, Google Product Ratings, Video Reviews | $350 | WAY TOO LOW to Mention Publicly |
| Google Seller Ratings | $199 | Too Low to Mention Publicly |
| Google Product Ratings | $199 | Too Low to Mention Publicly |
| Q&A | – | Too Low to Mention Publicly |
| Social Evidence | – | Too Low to Mention Publicly |
| Survey Destinations | – | Ask for this in your Planet Marketing Deal |
| Video Reviews | – | Ask for this in your Planet Marketing Deal |
| TrustGuard Website Security | – | Ask for this in your Planet Marketing Deal |
Shopper Approved Benefits
- Increases CTR (click-through-rate) on Adwords, Bing Ads, and Yahoo. This is great especially when your competitors don’t use star ratings.
- Increases Credibility. There is nothing better than showing a prospective customer your 3rd party reviews. Put the Shopper Approved badge on your site and make a point of saying, “These are 3rd party reviews. We cannot control them.” Use this as leverage that you are a real company that takes care of its customers. For a client, we use Shopper Approved and BBB (Better Business Bureau) to show credibility.
- We found break downs in communication. One of the best things I like about asking for feedback is our clients’ customers tell us their problems. Many of them tell us before they leave a bad review! A break down in communication is normally the problem, but if you’re not getting reviews, then your customers will not be able to help you out. Even a bad customer experience can help out your company by uncovering break downs in communication. A Shopper Approved subscription is, therefore, worth getting feedback from your customers. You want to be able to know what your customers are saying; negative or positive. That way you can grow your business.
- Refer a few people and you don’t have to pay! You’ll need to be an affiliate so you get credit for this.
- Great for getting a jump start on reviews. Competitors charge for this feature. Shopper Approved allows you to email your past customers for a review.
Is Shopper Approved Legit?
Sometimes people ask us via live chat or on the phone, “Is Shopper Approved legit?” We have found that there are two reasons why people ask this question.
- The person has never heard of Shopper Approved
- The person suspects that Shopper Approved gathers fake reviews
The first one deals with credibility. It’s reasonable that someone who has never heard of a company (whether or not it’s Shopper Approved) thinks they may get scammed. Here are a few LARGE companies that use Shopper Approved. We linked to their Shopper Approved Review Page.
NameCheap.com Reviews with over 2 million reviews
1800Flowers.com Reviews with over 2 million reviews
B&H Photo Video Reviews with over 750,000+ reviews
Planet Marketing Reviews with only 70 Reviews (🤣)
The second one deals with authenticity. Shopper Approved is a closed platform where only previous customers can leave a review. It’s not like Yelp or Google Reviews where anyone can leave a review, whether or not they were a customer.
Now if those 4 companies don’t convince you (okay, Planet Marketing reviews probably didn’t convince you 😂), then check out Google. Shopper Approved is approved by Google and on this list of third-party review partners:
https://support.google.com/google-ads/answer/2375474?hl=en
Conclusion
WE HAVE 300+ COMPANIES ON SHOPPER APPROVED.
If you’re on the fence about getting Shopper Approved, get the FREE 30-day trial. You don’t even need to put down your credit card! If you’re thinking of getting more than one feature, let’s say Seller Ratings and Product Ratings, you’ll get a bundle pricing discount, but make sure you tell the sales rep, “Does that include Planet Marketing’s Built-in Pricing?”
We didn’t mention other features like badges, widgets, Facebook integration, etc., because we felt we should cover the money-maker features.
Planet Marketing has been sending business to Shopper Approved since 2014. We are proud to work with Shopper Approved and will continue to send business to them, especially our clients who use Google Ads.
PS. If you ever need help with Google Ads, check out our Google Ads pricing page.
