The increased connectivity that is being witnessed across the globe, although largely positive, comes with a number of challenges. How, as an example, do you manage what people are saying about you when your clientele is scattered around the globe. Even for local businesses, greater connectivity means that word can quickly spread about a business. If this is negative, the results can, without a doubt, be devastating. So, how do businesses keep ahead of the narrative as far as managing their online images is concerned?
How to Manage your Business’ Reputation Online
There are a number of things that you can do to manage your business’ online profile and keep track of what people are saying about your brand;
- You can hire the services of a reputation management company
- You can use Review Automation Software to gather, and have syndicated, reviews from your customers
- You can hire a Public Relations company
- You can hire an SEO company to manage your online visibility
This article looks at the first two options and tries to show you the best option as far as managing a business’ online image is concerned.
What is Reputation Management?
Reputation Management is the process by which businesses monitor their online presence, with the aim of steering any conversation about their brands in a positive direction. Of course, gaining positive feedback is all about giving your customers what they are looking for, so this is where you should start. If you are a restaurant, as an example, you are not going to attract the clients that you are looking for by offering a shoddy service!
Reputation Management, therefore, starts with stellar service provision. Beyond that, there is need for you to constantly monitor the quality and quantity of the feedback that you are getting from your clients. But, and this is the question, is it worth hiring an SEO company, at between $2000 and $5000 a month for reputation Management? Or, should you rather get the job done at a cheaper price by signing up for any one of the review syndication companies that are out there? In any case, here are a few examples of some of the best known Reputation Management Companies that can be found out there;
- Reputation Management Consultants
- Submitedge SEO
Review Syndication Companies
Getting positive online reviews and managing negative ones is, as we have already alluded to, extremely important in today’s business environment. Just consider the fact that up to 88% of today’s consumers first consult online review sites before making purchasing decisions and you will know what we are talking about.
Reviews have the potential to make or break your business. That is the major reason why they are one of your best options, as far as managing your firm’s online image is concerned. Fortunately, there are numerous companies out there that specialize in the process of gathering and syndicating reviews. The following are but a few of them;
- Shopper Approved
- Trust Pilot
- Google My Business
Review Automation Vs Reputation Management
So, what is the best option, between hiring a dedicated reputation management company and working with one of the review syndication companies that can be found out there?
It all depends on your budget
Whether or not you are going to opt for a Reputation Management Company or one of the Review Syndication companies that we have just mentioned will largely be dependent on your budget. It will also depend on whether or not you are looking to counter negative reviews that have already been posted online by past customers, or are just looking to proactively gather the kind of positive reviews that you need to give your business a major boost.
As we have already mentioned, it does not really make sense for you to hire a reputation management company for up to $5000 dollars per month when the job can be accomplished at less than $200 by a company such as Shopper Approved. Your budget will, of course, be largely dependent on the size of your business. If you are a large concern, by any means, go for the big bucks reputation management companies. However, for small enterprises, its far much better to manage your online reputation on platforms that are not as expensive.
One of the easiest ways through which you can automate the process of managing your online reputation is through the use of Merchant, Product and Local review collection software from Shopper Approved. The great thing about Shopper Approved is that it is licensed to syndicate your reviews into the following platforms;
- Google Adwords
- Google Shopping
For small to medium-sized businesses, this really is the best option. In fact, Shopper Approved also provides you with everything that you need to collect Local Reviews. This can be useful, particularly if you run a business such as a restaurant or a café.
Your customers, in this regard, are only going to come from so far around you, and you need to capture their (hopefully positive) sentiments and have them displayed online.
A Fraction of the Cost
Shopper Approved is one of the cheapest review syndication sites that you will ever come across. Should you decide to check out this company, you can do so at a discount using the Planet Marketing link.
So, which should you opt for?
At Planet Marketing, we believe that it is better for businesses, particularly those that have relatively small budgets, to get the services of review syndication sites rather than the much more expensive reputation management companies.
You will get the same results by directing your customers to leave reviews about their experience on sites such as Shopper Approved, Yelp and Google My Business. You will also get star ratings in your Google AdWords Ads and in Google Shopping by signing up with an online review syndication outfit such as Shopper Approved, Trust Pilot and Verified Reviews.