Online Reviews are the New Word-Of-Mouth

Shopper Approved helps you harness reviews to grow your business.

Your reputation as a business depends on your ability to maintain a positive online image. This applies whether your business is large or small. The thing to understand is that, with the internet, news about your brand can travel across the globe at lightning speed. Online reviews are, in this regard, word-of-mouth on steroids. That is the reason why you need to sign up with an online review syndication company such as Shopper Approved. Doing so provides you with all the tools that you need to turn online reviews into one of your biggest assets.

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A bit about word-of-mouth

People have long made purchasing decisions based on the information that they get from friends and family. Whatever the type of business that you are involved in, research indicates that up to 92% of people trust word-of-mouth recommendations when making purchases.

Online Reviews

Whatever you may have heard, the truth is that word-of-mouth remains a potent tool in the world of marketing. However, the phenomenon has, over the past few years, morphed into something that’s equally effective.

Online reviews are, without doubt, the new word-of-mouth. However, instead of soliciting for information from friends and family, the internet makes it possible for people to get information about your business from complete strangers!

A new way of thinking

Your business, in this day and age, needs to adopt a completely new way of thinking. Rather than thinking of your customers as once off transactions, you should, instead, consider them to be advocates for your brand. What does that mean in practical terms?

An Example

Let’s assume that you own a restaurant or any other form of localized business. More than any other, this type of business depends on online reviews for customers. There are a number of review companies that you can sign up with in order to benefit from reviews. Indeed, it is advisable to claim as many listings as is possible for your business. Most of these, including Yelp and TripAdvisor come free of charge.

Shopper Approved Offers More

However, beyond the commonplace experience of gathering reviews from your customers, Shopper Approved is the company that we recommend the most. The great thing about Shopper Approved is that it gives you all the tools that you need to turn your customers into ambassadors for your brand.

From sharing information about your company on Facebook and other Social Media platforms to having reviews syndicated to the widest range of Search Engines, Shopper Approved provides you with all the tools that you need to be able to leverage the power of online reviews.

Positive reviews begin with a great customer experience

If you think your business is going to benefit from online reviews without providing a great service to the customer, then you need to think again. Positive online feedback is not something that you can buy. Okay, there may be some individuals out there who peddle fake reviews, but that is not something that you should ever consider.

What you need to do, as a business, is make sure that you are providing your customers with the best possible experience. Positive reviews will flow out of that. Go beyond a customer’s expectations and they will go online, to Google, Yelp, Shopper Approved or any other review site, to leave glowing feedback about you.

Why online reviews are important

So, what is it that makes online reviews so important? Well, just consider the following facts;

  • Up to 84% of consumers trust them when making online decisions.
  • 90% of people will consult them before visiting your business.
  • 74% will trust your local business more if it has positive online reviews
  • An increase of a single star can translate into a significant boost for your business in terms of revenue generated.
How Shopper Approved Helps You Harness the Power of Online Reviews

We have already noted that Shopper Approved is one of the best companies that can be found out there when it comes to leveraging the power of online reviews. There are several reasons why that is the case;

  1. Shopper Approved allows you to collect Merchant, Product and Local Reviews
  2. The Reviews get displayed on all the important platforms. This includes on; Google, Yahoo, Bing, Facebook, YouTube and Twitter
  3. You get the tools that you need to collect all types of reviews. This includes video testimonials and product reviews.
  4. You get star ratings in your Google PLAs and in Google Shopping. This enables you to attract even more qualified sales and to your business.
  5. It is one of the most affordable companies of its kind that can be found out there.

Sign Up with Shopper Approved Now!

If you have not already been taking advantage of the power of online reviews, then your business has been missing out on one of the greatest marketing tools that can be found out there. Online reviews are something that you should begin using right now. Sign up with Shopper Approved using our link today to begin reaping a wide range of benefits, including 30 days free!

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