Your reputation as a business depends on your ability to maintain a positive online image. This applies whether your business is large or small. The thing to understand is that, with the internet, news about your brand can travel across the globe at lightning speed. Online reviews are, in this regard, word-of-mouth on steroids. That is the reason why you need to sign up with an online review syndication company such as Shopper Approved. Doing so provides you with all the tools that you need to turn online reviews into one of your biggest assets.
People have long made purchasing decisions based on the information that they get from friends and family. Whatever the type of business that you are involved in, research indicates that up to 92% of people trust word-of-mouth recommendations when making purchases.
Whatever you may have heard, the truth is that word-of-mouth remains a potent tool in the world of marketing. However, the phenomenon has, over the past few years, morphed into something that’s equally effective.
Online reviews are, without doubt, the new word-of-mouth. However, instead of soliciting for information from friends and family, the internet makes it possible for people to get information about your business from complete strangers!
A new way of thinking
Your business, in this day and age, needs to adopt a completely new way of thinking. Rather than thinking of your customers as once off transactions, you should, instead, consider them to be advocates for your brand. What does that mean in practical terms?
Let’s assume that you own a restaurant or any other form of localized business. More than any other, this type of business depends on online reviews for customers. There are a number of review companies that you can sign up with in order to benefit from reviews. Indeed, it is advisable to claim as many listings as is possible for your business. Most of these, including Yelp and TripAdvisor come free of charge.
However, beyond the commonplace experience of gathering reviews from your customers, Shopper Approved is the company that we recommend the most. The great thing about Shopper Approved is that it gives you all the tools that you need to turn your customers into ambassadors for your brand.
From sharing information about your company on Facebook and other Social Media platforms to having reviews syndicated to the widest range of Search Engines, Shopper Approved provides you with all the tools that you need to be able to leverage the power of online reviews.
If you think your business is going to benefit from online reviews without providing a great service to the customer, then you need to think again. Positive online feedback is not something that you can buy. Okay, there may be some individuals out there who peddle fake reviews, but that is not something that you should ever consider.
What you need to do, as a business, is make sure that you are providing your customers with the best possible experience. Positive reviews will flow out of that. Go beyond a customer’s expectations and they will go online, to Google, Yelp, Shopper Approved or any other review site, to leave glowing feedback about you.
So, what is it that makes online reviews so important? Well, just consider the following facts;
We have already noted that Shopper Approved is one of the best companies that can be found out there when it comes to leveraging the power of online reviews. There are several reasons why that is the case;
Sign Up with Shopper Approved Now!
If you have not already been taking advantage of the power of online reviews, then your business has been missing out on one of the greatest marketing tools that can be found out there. Online reviews are something that you should begin using right now. Sign up with Shopper Approved using our link today to begin reaping a wide range of benefits, including a 60 day free trial!
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