People don’t ask their neighbor or friends for recommendations anymore. Today people look at online reviews before making a purchase. Think about it. Do you buy products from Amazon that have no reviews? I don’t! Why should you treat your site any different. Getting reviews to display on Google Ads will most likely increase your CTR, lower your CPC, and increase conversions.
Over the years, I have help many of my clients get on one of these 33 companies. I made a list of them below in a table. There are about 7 out of 33 that I work with (or send business to). All the others are in non-English languages.
Here are some ways you can gather reviews:
Here is a list of all 33 Seller Ratings companies that are licensed by Google to syndicate reviews into your Google Ads CPC text ads (Adwords).
|Ausgezeichnet.org||(The site is in German and the company is located in Hamburg, Germany. Use this if your target audience speaks German.)|
|Bazaarvoice ||(This is a shopper network. If you don’t sell through retail channels, don’t bother).|
|Bizrate||(Run by Connexity. This is a market place. Stars will be on Bizrate, Shopzilla, Pricegrabber, etc. Stars will not show on your own domain, it’ll show on your shop within Bizrate.)|
|eKomi||(Awesome company based out of UK and Los Angeles, California. If you want a demo, go here. Ask for a demo from Michael (the owner) and tell him Francisco from Planet Marketing sent you).|
|E-Komerco||(Site is in French. Use only if you’re targeting French speakers. Located in Lille, France.)|
|ECã ã||(This site is in Japanese. Don’t bother with this one unless your site is in Japanese)|
|Feedback Company||(While the site is site is in English, it’s a Dutch company based out of Netherlands)|
|Feefo||(Based in Boston, Massachusetts. We wrote a blog post here: https://planetmarketing.com/blog/feefo-review-importance-reviews-international-level/)|
|FIA-NET||(Another site in French. Use only if your site is targeting French speakers)|
|Hardware.info||(This is in Netherlands. There’s an English site, but it looks like a comparison shopping engine specializing in computer hardware. Don’t bother with this site if you’re marketing your own business)|
|Heureka.cz||(Based in Liberec, Czech Republic. Looks like some Comparison Shopping Site)|
|KiyOh||(NL, UK, Germany, Belgium. Consider them if your target audience is based in Western Europe.)|
|Klantenvertellen||(Site is in Dutch. Consider if you are targeting buyers in Netherlands)|
|kuchikomiking.jp||(Japanese site. Skip this site. It looks scary!)|
|osaifu.com||(Located in Tokyo, Japan)|
|Poulpeo||(Site is in French. Use only if your target audience are strictly French speakers.)|
|PowerReviews||(Based in Chicago, IL, USA. We wrote a blog post about these guys here: https://planetmarketing.com/blog/yotpo-vs-powerreviews-pricing-2-alternatives/)|
|ProductReview.com.au||(Based out of Sydney, Australia. Consider them if you target AUS or New Zealand)|
|ResellerRatings||(I don’t recommend these guys at all. They were the 1st on the scene years ago, but bad customer service and variable pricing. You don’t know your bill the next month)|
|Reviews.co.uk||(Good company based in UK. Call Callum, the owner, or Kehan Vale who lives in Irvine)|
|Reevoo||(Based in London, UK. These guys are new to the scene)|
|Shopper Approved||(Based in USA! They have a location in Utah and Florida. Planet Marketing uses Shopper Approved. Check out what the system looks like: https://www.shopperapproved.com/reviews/planetmarketing.com/)|
|ShopAuskunft||(Based in Germany. Use if your target market are German speakers)|
|Sitejabber Business||Google added Sitejabber Feb 2019. This company has been around since 2008! They have over 2.5 million unique visitors per month.|
|StellaService||(Uhg, Stella sometimes rates companies without their permission. Based out of New York, NY. This is a hit and miss with Stella.)|
|TrustedCompany||(Based in Kuala Lumpur, Malaysia. Use if your target audience is in Malaysia and the surrounding Asian countries.)|
|Trusted Shops||(Based in Europe. They started in Spain and now in UK)|
|TrustPilot||(Trustpilot is one of the recommended companies. Check out their info above)|
|Verified Reviews||(Get a demo by a lady named Maud. She’s awesome. French company, but has offices in Florida, Massachusetts, Spain, France, Germany, and Brazil. Maud is in France and you’ll quickly notice her French accent.)|
|Yopi.de||(German site. Looks like a comparison shopping engine or market place)|
|Yotpo||(Great company. Starts at $400+ per month. See the info above. We recommend this company! Heavily capitalized though through private funding. Israeli company with offices in London and USA. They are credible and expensive.)|
|Zoorate||(Based in Milan, Italy. Italian site.)|
Planet Marketing has been sending business to Shopper Approved since 2014. Shopper Approved is great for small service based and ecommerce businesses. It’s even good for “Mom and Pop” companies. They are the cheapest one too. Since they are not backed by any venture capital, they do not have crazy pricing. Shopper Approved is a family owned company (Brandley family out of Utah) with no outside investment.
If you go directly to the Shopper Approved website, you’ll see their plans start at $199 per month for up to 2000 accumulated ratings and reviews. Product Reviews also start at $199.
Get a 60 day FREE trial! Once the trial is over, you pay $79/mo (not the $199/mo).
We, at Planet Marketing, have negotiated great deals for you from Shopper Approved. You are unlikely to come across these kinds of amazing deals anywhere else.
Types of Reviews
There are three types of reviews out there, all of which are important for those who are looking to increase their businesses visibility;
TrustPilot is another of the best known Review syndication companies that you are likely to come across out there. TrustPilot is one way through which you can help establish trust in your brand by collecting customer reviews and displaying them in a wide range of channels, including in Search, Social, Paid and offline Media. Trustpilot is great for large scale businesses.
TrustPilot pricing plans start at $299 per month, which is paid annually. The company is, therefore, much more expensive than Shopper Approved. If you wish to get the Enterprise package, you will have to contact the guys at TrustPilot to get a quote. The company does, however, have a free version that you can use to check out the services that are on offer.
Verified Reviews is another of the companies that have been licensed to syndicate Seller Ratings into Google Ads. The company promises you greater visibility, and the possibility of boosting your Click-through-Rate (CTR) by up to 17%. The following are some of the benefits that you can expect should you decide to choose Verified Reviews;
PricingGet 10% OFF with our partner discount. And while you’re on the phone, ask for a 30 day free trial. There’s a cheesy video (with silly music) on their page, but it clearly explains what they do. LOL!
Verified Reviews charges beginning at $99 per month, for which you get 400 reviews. This makes it one of the most competitive Review Syndication companies that you will be able to find out there at the moment. Talk to Maud (French girl out of France). She’s awesome.
Feedback company is another of the names that you are likely to come across when looking for companies that have been approved to syndicate Seller Reviews in various places. The great thing about this company is that it is geared specifically towards giving your brand the kind of credibility and trust that all businesses can only dream of. The company offers the following;
Feedback Company’s pricing starts at 69 Pounds per month, which is about $89.49 at the prevailing rates.
A Final Word
As you can see, there are a number of companies that have been approved to syndicate seller ratings online. Choosing between them is a simple matter of deciding what it is that you are looking for and how much you are going to be willing to pay.
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