Besides using a spreadsheet to brainstorm for 100 things to increase conversions, the following eight ideas can help increase conversions almost overnight. All these tips are used to build consumer confidence. This blog post also assumes that you already have some traffic coming to your website. Check out each link to learn more.
1. Stars on Adwords
Ever wondered how to get star ratings in your Google AdWords ads? It’s easer than you think to increase your conversions thanks to Google AdWords. Gone are the days where you had to jump through hoops in regards to integration into your Google Base or Google merchant account. Now Google licenses out to independent 3rd party review companies whom they authorize. The stars you usually see in Google Shopping now also show in Google Adwords and BingAds/Yahoo!. Here we show you how to obtain star ratings for your ads in this easy-to-understand tutorial.
2. Top Live Chat
It’s a fact you earn more money as a business owner by offering live chat on your website. Not only can you handle more sales, you can also stop customer problems in their tracks before they get a chance to escalate. In today’s competitive online landscape, you can’t afford not to integrate this real-time method of communication into your website as a way of seamlessly interacting with your customers online. The stats don’t lie: 60 percent of online shoppers prefer live chat over other forms of interaction when it comes to customer support. Here we compare live chat software companies, from Zopim to Olark, so you can make the most informed decision for your business needs and budget.
3. Third Party Reviews
Reviews are a major part of any online company. Without them, many other customers and potential customers wouldn’t make that first step into unchartered territory. Check out these top customer review software companies, all of which provide merchant reviews. We review four of the best merchant review companies that fit a variety of needs, budgets and goals: Shopper Approved, Resellerratings, Trustpilot, and Yotpo. We give you the basics, from price and configuration to subscriptions and packages, so you can choose the company that offers your ecommerce site the visibility and versatility it needs to thrive.
4. Trust Seals
It can be intimidating knowing which badge to buy. That’s why we go over all the major trust seal providers that can deliver on peace of mind. Trust seals are true to their name: they instill trust in your customers and increase consumer confidence. Their mere presence on your ecommerce site can help the consumer make that all-important leap from shopping cart to checkout lane. There are many different types out there, with seals taking the form of anything from security seals and privacy seals to business identity seals and business practice seals. Use trust seals to boost trust and increase your sales and conversions. We review the major ones, from Trust Guard to SiteLock.
5. Website Security Seals
With nearly 18 million U.S. residents being the victims of identity theft in 2014 alone, you can’t leave the security of your website up to chance. From website protection from hackers to web vulnerability scanners, you need just the right website security seal to not only protect your visitors’ identities, prevent a security breach and secure your website, but also to boost consumer confidence and increase sales and conversions. You have a lot of website security seals to choose from – so much so that the selection can seem confusing and daunting. Malware detection…vulnerability scanning…targeted attack blocking…detailed reports. Each company offers different combinations of perks. Rely on us to wade through the options and let you know the top features of each.
6. Buyer Protection Seal Software
One surefire way to boost sales and increase consumer trust in your website is to invest in the right buyer protection software. Here we review the three big ones: buySAFE, Norton Shopping Guarantee and 4x Buyer Protection, which all offer some form of Identity Theft Protection, Purchase Guarantee, Terms of Service and Lowest Price Guarantee. We lay it all out for you in a clear table format so you know just what you’re getting for your money, from merchant monitoring and display to 3-in-1 guarantees.
7. Privacy Seals
Free seals vs. paid. What’s the difference? Well, a lot really. We will show you the benefits of free vs. paid privacy seals designed for small, medium and large businesses. Some are free, some charge a one-time fee, and others charge by the month. We review all the big players on the block, from TrustAward to VeraSafe, to outline just what you get for the money – or lack of money. Feel free to click on the privacy seals to see how they will display on your site.
8. Business Identity Seals
If you’re wondering which business verified seals increase conversions, wonder no more. Business verified seals, also known as business identity seals, are great for both ecommerce- and service-based websites. From BBB to Trust Guard, you want your consumers to see that seal and instantly feel at ease forking over their personal and credit card information. These seals help convince buyers they can trust you. How will YOU instill that trust?
If you need more help with the above, or you have any questions on how we can help, give us a shout out at Planet Marketing.
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