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Are you looking to get Google Customer Reviews? Have you been wondering whether or not it will work for your business? Do you wish to get Star Ratings in your Google Ads and in Google Shopping? Hi, my name is Francisco, and today I am going to answer your questions. I am the owner of Planet Marketing, a Digital Marketing company that specializes in Google Ads, Facebook Ads and Remarketing. Over the years, I have advised hundreds of companies on how to setup and optimize Google Customer Reviews. In this article, I am going;
What is Google Customer Reviews?
Google Customer Reviews is a free service that gives Google the ability to gather reviews from people who have bought something on your website. Google Customer Reviews is, therefore, for those that have eCommerce websites.
What does this mean?
So, what does it all mean? Well, here are a few takeouts from the above definition of Google Customer Reviews;
How does it work?
Let’s assume that you have integrated Google Customer Reviews onto your eCommerce site. Now when a customer buys a product from you, the page will automatically display the Google Customer Reviews opt-in. Choosing to receive the Google Customer Reviews survey means that your customer will then get a questionnaire on which they can rate their experience buying from your website.
The Google Customer Reviews Badge
One of the advantages of integrating Google Customer Reviews onto your website is that you get to display the Google Customer Reviews badge. This adds credibility to your site, by showing people that your business is associated with Google. The badge also displays your overall star rating and can be displayed on any page on your website.
Star Ratings and Google Customer Ratings
One of the things that make Google Customer Reviews such a great tool in every marketing executive’s bag is that it enables you to get star ratings in Google Ads and in Google Shopping. If you are wondering, I am talking about those five golden stars that appear on some Google Ads and in Google Shopping. Star Ratings are divided into the following;
How to Get Seller and Product Ratings
Other than Google Customer Reviews, Google has licensed 28 online review companies to syndicate data for Seller Ratings. You can check them out by following the provided link.
Google has also licensed 23 companies to syndicate data for Product Ratings:. One thing you will notice is that there are some companies that appear on both lists. So, if you are looking for both Product and Seller Ratings, then these are the companies that you need to go for.
Why are Star Ratings Important?
Star ratings form part of a system of extensions that Google has designed to give a boost to businesses that advertise using CPC text Ads. But how does it all work?
Google Reviews vs Google Customer Reviews
Well, before going further, let me make one thing clear; in this article, I am not talking about Google Reviews. Google Reviews is what you see in Google Maps. You get Google Reviews after signing up for Google My Business. Google Reviews is something completely different.
Get Google Customer Reviews
Later in this article, I mention the fact that it’s not easy to integrate Google Customer Reviews onto a website. So, I am not going to go into too much detail about that in this article. All that I can say here is that you are probably not going to be able to do it without help from an experienced programmer or web developer. However, if you are feeling game enough, here are the instructions on how to get Google Customer Surveys. Otherwise get in touch with us and we will be happy to help you make it happen.
Google Customer Reviews Cons
Google Customer Reviews is great. However, it does come with a number of cons.
Google definitely offers Google Customer Reviews free of charge. However, there is a caveat. In order to set it up on your website, you are going to have to hire a programmer for thousands and thousands of dollars. You could also hire an experienced web developer to do the work on your behalf. However, it’s not easy. I am an experienced web developer, by the way, and can vouch to the fact that setting it up is an uphill struggle.
Google Customer Reviews does not come with a one click install. What this means is that you are going to struggle to have everything integrated onto your website. In fact, I can safely say that there is no way that an ordinary business owner is going to be able to go through the setup requirements on their own. The entire thing can be frustrating. To be frank, the entire thing sometimes appears to be a cobbled together great idea. If only installing were simple, then there would be a scramble for Google Customer Reviews.
If you were looking for a dashboard containing useful features for your Google Customer Reviews account, then you would be in for some disappointment. Google Customer Reviews does not offer a dashboard, which makes it somewhat unattractive when compared to the competition.
Negative feedback is an inevitable part of the online reviews process. At some point, you are going to have a customer who is not satisfied with your service. When that happens, it’s possible that they will go online to leave you a negative review. Another con, when it comes to Google Customer Reviews, is that It’s not possible for you to dispute negative feedback. Most of the other online review companies that are out there allow you to open a dispute when you receive adverse feedback.
I really don’t see big companies like Seers or Overstock using Google Customer Reviews. I know that if I owned an eCommerce site, I would want more control over the reviews. I have also heard from one of the 3rd party companies that Google Customer Reviews may be going away. There is likely no truth to this claim, but there you have it!
Google Customer Reviews Alternatives
Considering all the cons that bedevil Google Customer Reviews, it may be better for businesses to look for alternatives. That’s particularly the case for those that are looking for a more refined online reviews experience. The following are some of the alternatives to Google Customer Reviews that businesses around the world can use to achieve growth;
This is the company that I recommend the most to my readers. I am a reseller for Shopper Approved and you can get a discount by signing up using my link. If you go to their website, you will see that the lowest plan costs $159 per month. However, you can sign up using my link for $159/m. For that you get up to 2000 accumulated ratings and reviews. The great thing is that you get a 60 day free channel should you decide to sign up using my link. What this means is that if you don’t like it, you can cancel within those 60 days!
Verified Reviews is another of the Google Customer Reviews alternatives that you can use for your business. The great thing about Verified Reviews is that you get a 30 day trial, during which you don’t need a credit card or anything. Verified Reviews also gives you both Product and Seller ratings on CPC Text Ads and on Google Shopping PLA Ads.
eKomi is a good company. However, it is more expensive than Shopper Approved and Verified Reviews. However, they are a much more rounded online reviews company. Not only will eKomi get your customers to leave reviews on your eCommerce website, but they will also dispute negative reviews. They will actually also reply to reviews. I think of eKomi as a fully managed feedback service.
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