Google Seller Ratings to Boost Sales for Ecommerce Stores

Google Seller Ratings to Boost Sales for Ecommerce Stores

As an online seller, you are probably on a seemingly never-ending quest to grow your business. You may have heard that Google Seller Ratings are one of the best tools for boosting eCommerce stores. So, how true is this? Hi, my name is Francisco and I am the owner of Planet Marketing, a Digital Marketing Agency. My company specializes in Google Ads, Facebook Ads and Remarketing. Over the years, I have helped a number of eCommerce stores achieve higher CTRs using Google Seller Ratings. You too can benefit from my expertise. In this article, I will cover the following areas;

What are Google Seller Ratings?

Google Seller Ratings are a topic that I have covered a lot on this site. I have previously written an article on how to get Seller Ratings on Google Ads.  Google Seller Ratings are those five starts that you see on some Google Ads. Seller Ratings appear on Google Ads and on Google Shopping.  

Google Seller Ratings are not the only type of rating that you will be able find out there. Other types of ratings include Product Ratings and Schema ratings. All these ratings are important. But in my view, Seller Ratings are probably the most important type of ratings that's out there. 

Why are Seller Ratings Important for eCommerce Businesses?

Google Seller Ratings are really important. According to Google, eCommerce businesses that display Seller Ratings in their Ads get a CTR boost of about 17%. So, Seller Ratings are no small matter. They can translate into a significant boost to your profit margin.  For eCommerce businesses, an increase of 17% is HUGE. That’s because eCommerce conversion rates are, on average, rather small.

Of all the traffic that you get on your site, you can expect to convert only about 2.8%. Many eCommerce stores have to deal with shopping cart abandonment on a daily basis. So, anything that you can do to increase sales is welcome. The following are some of the other reasons why Google Seller Ratings are of importance to eCommerce stores;

  • They help you get better returns for your advertising revenue. By displaying Seller Ratings on ads for your eCommerce store, you get an edge over the competition. Your ads get more visibility. We have already noted that you get a 17% CTR increase. So, that’s a potential increase of 17% in your conversion rate.
  • Another effect of displaying Seller Ratings is that you get a lower Cost Per Click (CPC). You don’t have to pay more to get the same or better results.
  • Seller Ratings also translate into a lower Cost Per Lead (CPL). Once you start using Seller Ratings, you wont have to pay as much to get the same number of sales.

Online reviews in general are important

Google Seller Ratings come from online reviews. And the importance of online reviews in today’s business environment can never be overemphasized. For one thing, over 90% of people first consult online reviews before buying anything. And consumers are likely to spend 31% more on businesses that have positive online reviews.

How do I get Google Seller Ratings?

Seller ratings come from online reviews collected through Google approved companies

Seller Ratings come from online reviews collected through Google approved companies

Most businesses ignore Google Seller Ratings. However, fact of the matter is, those little stars that appear on Google Ads have a rather out-sized importance. This is something that we have already noted at the top. But how do you get them? Well, there are several ways through which you can get Seller Ratings on Google Ads;

  • You can get Seller Ratings by signing up with a Google Approved review syndication company such as Shopper Approved. This is something we will explore in the second part of this article.
  • You can also get Seller Ratings though Google Customer Reviews. Google Customer Reviews are free. You do need to integrate Google Customer Reviews on your site, which you may need to hire someone to do. When integration is done, your customers will be asked to fill out the Google Customer Servey form upon check-out. This feedback will be used by Google for Seller Ratings.
  • Reviews also come from Google Consumer Surveys.

How to use Google Seller Ratings to Increase eCommerce Sales

So, there can be no doubting the importance of getting Google Seller Ratings for eCommerce businesses. But how can these businesses get Seller Ratings? What do you need to do as a business to start benefiting from Seller Ratings?

Sign up with a company like Shopper Approved

This is the first thing that you are going to need to do. To get Seller Ratings for your eCommerce business, you need to sign up with a Google Approved Review syndication company. There are currently 30 companies that are approved to syndicate data to Google for use in Seller Ratings. Many of them are in foreign languages, such as Germany and Japanese. So you don’t need to worry about them unless you are in those countries. Some of the companies that do Seller Ratings that are in English include the following;

What do these companies do?

Okay, that’s something that you may be wondering about. The companies that are mentioned above can get you Seller Ratings. But how do they do it? Let’s say you have signed up your eCommerce business with one of these companies, what do happens next?

They integrate their software onto your eCommerce website

The moment that you sign up with any one of these companies, they will integrate their software onto your eCommerce website.

Your customers are asked to leave reviews upon checkout

People who buy your products will be asked to leave feedback upon checkout. This is important as far as providing social proof is concerned. Generally speaking, people are not inclined to leave reviews. If you don't ask them, they will, in most instances, not bother to do so. They will only be motivated to review are company if they are disatisfied. 

You get to display Product Reviews on your own website. 

This is really important in terms of the Social Proof that we have just been talking about. Once you have signed up with a company such as Shopper Approved, you start displaying product reviews on your website. It's similar to what you see if you go to a platform such as Amazon. These reviews can significantly boost your conversion rate. 

Data from reviews is syndicated to Google for use in Seller Ratings.

Once you have gathered feedback on your site, the data then gets syndicated to Google for use in Seller Ratings. Remember this article focuses on how Seller Ratings can help boost your eCommerce sales. The data that Google receives from these review syndication companies is used in Seller Ratings.

You get tools to easily gather reviews from your customers

Most review syndication companies give you a wide range of tools allowing you to collect feedback from your customers. It’s not just via your website. You can also collect feedback using email. Another option is to use SMS to gather reviews.

The entire process gets automated

The one major advantage of using the online review syndicators that are approved by Google is that they  automate the process of collecting and processing reviews. As an example, we have just been talking about gathering feedback via email. 

This happens automatically. As soon as someone checks out on your site, they are sent an email asking them to review your business. Automation is important because you don’t have to worry about sending out individual emails. That’s particularly the case if you work with lots of customers.

Which companies do we recommend for Google Seller Ratings for Ecommerce Stores? 

Above, we gave a list of the companies that can be used by eCommerce stores to get Google Seller Ratings. But which of them is the best? As noted, we have previously reviewed quite a number of the companies listed above. Below, we review a few of these companies.

Shopper Approved

Shopper Approved gets you Seller Ratings
NB: We are a Shopper Approved Affiliate! We may get paid should you sign up using our link.

Shopper Approved is the company that we recommend the most when it comes to getting Seller Ratings for eCommerce stores. In fact, we have recommended over three hundred eCommerce businesses to Shopper Approved over the past few years. So, we know exactly what we are talking about here. Shopper Approved will get you the following;

  • Seller Ratings
  • Product Ratings
  • Video Reviews
  • Local Reviews
Shopper Approved displays reviews in the places that matter
Shopper Approved displays your reviews here

That’s one of the reasons why we recommend Shopper Approved to those looking to get Seller Ratings for their eCommerce stores. We all like to talk about Google. But Google is not the only platform that’s out there. Other than all the other major Search Engines, there is also Social Media. As an eCommerce business, you need to sign up with a company that covers all the angles. The following are some of the platforms on which Shopper Approved will display your ratings;

  • Google Search
  • Google Shopping
  • Facebook
  • YouTube
  • BBB
  • Bing
  • Google Ads
  • Yahoo

Shopper Approved no longer displays pricing information. This appears to have become the trend across the industry. So, if you want that, you are going to have to reach out to them. Note, however, that Shopper Approved tends be one of the cheapest when it comes to getting Google Seller Ratings to boost sales for an eCommerce store. Based on our experience, you can expect to pay something around $200 to get Seller Ratings. That’s for small businesses.


Trustpilot is also good for getting Seller Ratings

Trustpilot is another good option for those looking for Seller Ratings for their eCommerce Stores.  This is another company that we usually recommend to people. Trustpilot gets you about the same things as you get with Shopper Approved. Trustpilot’s avowed aim is not only to grow brand trust, but also to show that trust to the wider world.

The showing is important. It’s what helps convince people that your eCommerce store is worth doing business with.  Like Shopper Approved, Trustpilot allows you to display reviews on your own site. That’s important for convincing people that it’s worth buying from you.


The entry level, “Standard,” plan from Trustpilot costs $199 per month. For that, you get the followings;

  • You can customize your company profile page
  • You can send 500 automated emails per month
  • Showcase your star rating across 8 TrustBoxes
  • Get customer analysis and insight
  • Take advantage of Trustpilot support
  • Use review content in online & offline marketing, and social
  • Earn Google Seller Ratings
  • Access add-on modules


Hope we have shown you how eCommerce stores can use Google Seller Ratings to boost sales. To summarize, Seller Ratings appear in Google Shopping and in Google Ads using a five star system. They act as social proof to convince people that your business is credible and can be trusted.

You can get Seller Ratings for your eCommerce business by signing up with any one of the 30 Google approved review syndication companies. Of these companies, we have previously worked with Shopper Approved. People that we have referred to Shopper Approved have mostly expressed satisfaction with their choice. Another company that you can work with is Trustpilot.

1 thought on “Google Seller Ratings to Boost Sales for Ecommerce Stores”

  1. Online ratings and reviews give customers a voice, increase consumer confidence, enhance product visibility, and can dramatically increase sales. When it comes down to it, online ratings and reviews provide incredible value and benefits that businesses cannot afford to ignore.

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