Should Veterans and Military Organization advertise on Facebook? My name is Francisco and I am here to answer all your questions. Through my company, Planet Marketing, I have had over a decade’s experience helping companies that deal with veterans and military affairs. Most people prefer that I handle their Facebook Ad campaigns. If you are one such person, feel free to sign up for my Facebook Ads Setup plan using this link. In this article, I am going to;
Creating Facebook ads that target veterans tends to be challenging, particularly because the entire subject appears to be littered with landmines. That, however, does not need to be the case. By taking the following simple precautions, you can very easily create Facebook Ads for Veterans and Military Organizations. But first, a little information on the challenges;
Why Veterans and Military Organizations ought to advertise on Facebook
This article was inspired by a friend of mine who runs a program for disabled veterans. Let’s call him John. He wanted to know whether or not veterans and military organizations should bother advertising on Facebook. My answer to him was an unequivocal YES! There are a number of reasons why all such organizations need to head over to Facebook if they wish to achieve growth;
Pitfall of Targeting Veterans with Facebook Ads
This is something that I need to get out of the way right off the bat. In any part of the world, dealing with veterans tends to be challenging, particularly because they evoke strong emotions. Here is one example of the pitfalls into which you can fall when creating Facebook Ads for Veterans and Military Organizations;
How to create your own Facebook Ads for Veterans and Military Organizations
So, how do you go about creating Facebook Ads for veterans and military organizations? Well, read on for more;
Choose your Campaign Objective
This is something that applies no matter the type of business for which you are creating Facebook Ads. We have previously written articles on creating Facebook Ads for family law attorneys and for commercial insurance agencies, and you can see the similarities that exist therein.
Choosing a Campaign Objective is, in any case the first step, in Ads Manager, on the path to creating Facebook ads for your business. Facebook provides you with the following objectives, from which you are required to choose one;
Which Facebook Ads Objective is the best for Veterans and Military Organizations?
The Facebook Ads Campaign Objective that you choose is largely going to be dependent on what your aims are and how you are wish to achieve them.
Defining your Target Audience: The Ad Set
This is the second step on the path to creating Facebook Ads for veterans and military organizations. Audience targeting is really important, because it allows you to zoom in on the people who are most likely to respond to whatever it is that you are selling. Facebook provides you with the following audience targeting tools;
The first important step when it comes to defining your target audience involves having clarity on the choice of location or locations to which you wish to have your ads delivered. The great thing is that Facebook allows you to choose as many locations as you wish for your ad delivery.
Just remember that when it comes to reach, every business is going to be different, which tends to affect the nature of the Facebook Ads that you are going to create. A restaurant, as an example, can only get customers from a few miles around its physical location, whereas a veterans or military organization can have statewide or even countrywide reach.
For the sake of this example, we are going to assume that the organization for which we are creating Facebook ads operates in the state of California. Our ads are, therefore, going to only be shown to people who live within this state, though its clearly possible for us to create ads that a delivered countrywide.
Age, Gender and Language
Age is another of the settings that you can use to further narrow down on your target audience. For the sake of our example, we are going to go with the Age 30, which we feel is the age around which people begin to leave the army.
If your Ad is targeted at only men or women, you can choose the correct setting using the gender section.
The languages setting allows you to choose to have your Facebook ads delivered to people who speak one language or the other.
Detailed Targeting: Zooming in on your audience
As far as creating Facebook Ads for Veterans and Military Organizations is concerned, this, without doubt, is the most important setting. Audience targeting using demographics, interests and behaviors increases your chances of converting the people who come across your Facebook Ads. For this example, we are going to have our ads delivered to people who have expressed an interest in veterans related issues, and to those who live with a veteran under one roof.
Indeed, there are a number of other options from which you can choose when creating Facebook Ads for veterans and military organizations.
Creating the Facebook Ad
Once you have identified your Objective and have defined your target audience, creating the Facebook ad for Facebook Ads for Veterans and Military Organizations is simple enough using Ads Manager. Just note that Facebook allows you to create single image ads, and video ads, among other formats.
Our DIY Facebook Ads Marketing Course
Creating Facebook ads takes so many steps that it would be difficult for everything to be covered in one day. I have only just scratched the surface in this article.
We recommend that you take our DIY Facebook Ads Marketing Course to get all the steps that you need to take when creating your Facebook Ads.
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