Facebook Ads for Travel Agencies

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Need to create to resulting Facebook Ads for your business? Have you been wondering whether or not Facebook Advertising works for those in the travel industry? My name is Francisco, and I am here to answer all your questions. Sign up for my Facebook Ads Setup Plan if you would rather have us run your campaigns on your behalf. In this article, I am going to;

  1. Show you why Facebook Advertising is for travel agencies.
  2. Give you a tutorial on how to create your own Facebook Ads.
  3. Give you a brief background on the amazing Planet Marketing Facebook Ad Setup Plan.

Does Advertising on Facebook work for those in the Travel Industry?

Facebook Ads for Travel Agencies
Facebook Ads for Travel Agencies

After working with companies such as yours for over a decade, one of the things that I can safely say is that Facebook Advertising WORKS GREAT for those in the travel industry. Indeed, one would be excused for thinking that advertising on Facebook was created specifically for those in the travel industry. So, if you are only now joining the party, you have obviously been missing out on a lot. The following are some of the reasons why travel companies need to start advertising on Facebook;

  • Facebook has a monthly user base of over 2.19 billion. This makes it the go to place for those that are looking for marketing opportunities.
  • Once you have gotten the hang of it, Facebook advertising is fairly simple. Think I am exaggerating? Well, by the end of this article you should be well on your way to creating your own Facebook ads.
  • If you are concerned about cost, then Facebook advertising will work great for you. Indeed, I am always telling people that advertising on Facebook costs way less than other digital marketing avenues, including AdWords. You can launch your advertising campaign on Facebook for as little as $10!

How to create your own Facebook Ads for your travel agency

Creating Facebook ads for your travel agency, as is the case with any other business that is out there, is a matter of knowing what your objectives are and targeting the right kind of audience. Everything happens in Ads Manager, as far as the creation of Facebook Ads is concerned.

Choosing a Campaign Objective

choose a campaign objective
Choose a Campaign Objective

Choosing an objective is the first thing that you are going to have to do on the way to creating Facebook ads for your travel agency . In Facebook Ads Manager, you have a wide range of options in this regard;

  • Traffic
  • App installs
  • Video views
  • Lead generation
  • Brand awareness
  • Reach
  • Messages
  • Catalog sales
  • Store visits

Which campaign objective should I choose for my Travel Agency business?

A number of the campaign objectives that are outlined above could be used when creating Facebook ads for your travel agency. It’s all, of course, going to be dependent on what it is that you wish to achieve with your advertising campaign;

  • If you wish to have people visit your landing page, then “Traffic,” is what you should choose as your Objective.
  • You can also choose to create “Brand awareness.”
  • “Video views” is another great campaign objective for those that are looking to create Facebook Ads for travel agencies. Perhaps you have created a video for a package holiday that you would like to have played to your target audience.

Defining your target audience: The Ad Set

Create your target audience in the Ad Set
The Ad Set is where you define your target audience

In my view, no step is as crucial when creating Facebook ads for any business as is setting up the Ad Set. As a business, you know exactly who you wish to reach out to with your ads. One of the things that I am always telling my clients is that it’s important to remain focused when doing so. The Ad Set is really where you define your target audience using the following tools;

Location

We are going to create an ad that targets newly weds in California for a trip to the Grand Canyon
We are going to create an ad that targets newly weds in California for a trip to the Grand Canyon

Let’s assume, for the sake of this example, that we are a travel agency that is based in California. For our first Facebook Ad, we are going to market a honeymoon and anniversaries package to the Grand Canyon for people in our state. Our ad will be limited to Californians, though it could conceivably be used to target people in other states.

The location setting is of importance, since it is the first step on the path to narrowing down on your target audience. Note that we are very clear about what we wish to achieve with our ad as well as the people that we wish to reach.

Be clear about the location(s) for delivery of your ads
Be clear about the location(s) for delivery of your ads

You will find that when it comes to Facebook Ads, it pays to be specific. Being too wide with your targeting parameters will only mean that your ads will be delivered to people who are not interested in what you have to offer. As you can see in the above screenshot, we have, for this example, chosen to target people who live in California for delivery of our ads. This excludes those who are just passing by. Note that you can add and exclude as many locations as you wish.

Age, Language and Gender

Further define your target audience using the age, language and gender settings
Further define your target audience using the age, language and gender settings

You can also choose to have the ads that you are creating delivered to people who fall within a specific age range. For this example, we are going for a startup age of 25. This age is when most people would expect to get married.

The language setting allows you to have your ads delivered only to people who speak a specific language.

If, as an example, you wish to attract people who are coming for a female convention in your city, then it would make no sense to have your ads delivered to men. The gender setting allows you to choose the appropriate setting in this regard.

Narrowing down on your target audience: Detailed Targeting

One of the things that people are not aware of is that Facebook collects a wealth of information from people who use the platform. This tends to be of great use to advertisers who are looking to have their ads delivered to a specific type of audience.

Choose your detailed targeting options
Choose your detailed targeting options

The Detailed Targeting section allows you to really narrow down on your target audience. For our example, we are going to have our ads delivered to people who fall within the following categories;

  • People who have upcoming anniversaries
  • Newly engaged couples

Remember what we said at the top about our ads being targeted at newly engaged/weds and those that have upcoming anniversaries? Your targeting options are going to be different, of course, depending on what you wish to achieve with a particular advertising campaign.

The Planet Marketing Facebook Ads Setup Plan

You may notice that the above tutorial leaves a lot of detail as far as creating Facebook Ads is concerned. To be frank, I would need to write a huge book to go through every step.

Facebook Lite Plan

Great for service-based businesses* that want ‘leads’ from Facebook. Each lead will have a Name, Email, & Phone Number.


$750 One-time Setup

  • Define Your Ideal Target Audiences
  • 1 Facebook Ads Lead Generation Campaign
  • 1 Facebook Ad Set That Will Target a Desired Audience
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Zapier Integration.** Each Facebook lead will automatically be emailed to you.

Facebook Standard Plan

Get people to a landing page to collect leads, or increase engagement, or get messages on Facebook Messenger, or promote an event, etc.


$999 One-time setup

  • 1 Facebook Ads Traffic, Brand Awareness, Reach, Video Views, Post Engagement, Page Likes, Event Responses, or Messages Campaign
  • 1 Facebook Ad Set That Will Target Your Desired Audience
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Landing Page (if needed)
  • 1 Pixel Installation to Track cost-per-lead

Facebook Advanced Plan

Great for companies that already have traffic coming to their site. Includes a remarketing campaign using Facebook Pixel.


$1250 One-time Setup

  • 1 Remarketing Campaign
  • 1 Custom Audience (People who visited specific web pages)
  • 1 Ad Set
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Pixel Installation to Track cost-per-lead or cost-per-sale
  • We’ll use one of the following Campaign Objectives: Brand awareness, Reach, Traffic, Video views, Lead Generation, Post engagement, Page likes, Event response, Messages, Conversions.

By Francisco

Francisco is the founder/owner of Planet Marketing. He enjoys writing about the work he does, passing his knowledge to everyone. Aside from writing about internet marketing, web hosting, Facebook Ads, Google Ads, reviews, etc., he loves science and astronomy. His number one passion is being a dad to his 9-year old son & horse playing with him. Facebook Twitter Linkedin

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