Need to boost business for your pizza shop by advertising on Facebook? My name is Francisco and I am the owner of Planet Marketing. I have been in the business for over 13 years so, believe me when I say I know what I am talking about here! Today, I am here to point you in the right direction as far as advertising on the world’s biggest social networking site is concerned. In this article, I am going to;
Why Pizza shops need to start advertising on Facebook
Lets assume that you wish to create brand loyalty by offering your customers an extra, free pizza every Saturday. You could even call this promotion “Terrific Saturday.” But how are you going to spread the word about your promotion to the right kind of audience? This is where Facebook advertising comes into play. So, to the question; “should Pizza shops advertise on Facebook?” the answer is a double slice of YES! Pizza shops are some of the businesses that stand to benefit the most from advertising on Facebook for the following reasons;
How to create your own Facebook Ads
Okay, if you don’t want to hire me to carry out Facebook advertising for your Pizza shop, I am not going to hold it against you. In fact, this whole article is aimed at showing you how to create your own Facebook Ads. Firstly, you should know that Facebook Ads are created in Ads Manager. The process of creating Facebook Ads for Pizza shop is composed of four basic steps;
Creating a Campaign: Choose a Campaign Objective
Choosing a campaign objective is actually the first step on the way to creating eye catching Facebook Ads for your Pizza Shop. Facebook allows you to select one of the following campaign objectives;
What’s the best campaign objective for Pizza shops?
You will notice that a number of the objectives that are outlined above could actually be used when creating Facebook ads for a Pizza Shop. The thing to note here is that its all going to be dependent on what it is exactly that you wish to achieve.
The Ad Set: Creating your target audience
Once you have chosen the campaign objective, the next thing that you need to do is define your target audience. This important task is carried out in the Ad Set. Facebook provides you with a number of settings, all of which you can use to make sure that your ad reaches the right kind of audience.
As mentioned earlier, Pizza shops are highly localized. A pizza shop is only ever going to get customers from so many miles around it’s physical location. The location setting allows you to clearly define where you which to have your Facebook ads delivered.
For this example, we are going to have our Facebook ads delivered to distances of about 2 miles around the physical location of our pizza shop. We are also going to assume that our Pizza Shop is located on Roscoe Blvd, Panorama City, in California. We are, therefore, going to have our ads delivered to people who live about 2 miles around this place.
Age, Gender, Language
These are the other settings that allow you to further define your target audience. If you would rather have, as an example, your ads delivered only to women, or to people who fall within a specific age range, these settings allow you to do that. For our “Terrific Saturday,” promotion, we are going to target both genders. We will also have our ads delivered to people between the ages of 18 and 50. The ages that you target are going to be different, of course, depending on the promotion that you are running. You may, as an example, offer a free pizza to kids on their 10th birthday or something like that.
Detailed Targeting: Narrowing down on your target audience
This setting is where you really narrow down on the people to whom you wish to have your Pizza Shop Facebook ads delivered. For this example, we are going to be targeting the following people;
Creating your Ad
Once we have defined the people to whom we wish to have the ads for our Pizza shop delivered, the next thing that we need to do is create the ad itself. Remember what we have already stated about the food industry being visual. You should, therefore, work hard to make sure that your ad has the best visual appeal possible. The good thing is that Facebook offers a wide range of choices as far as ad creation is concerned;
Available Ad Formats
The Facebook Ads Setup Plan
You will notice that we have only just covered the basics in this article. To cover everything, we would need to write an entire encyclopedia! To make things simple for you, we came up with the Facebook Ads Setup Plan. You can sign up by clicking on the link below. The Facebook Ads Setup Plan gives you the following;
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