Editors Note: We created a DIY Facebook Ads Marketing course here in case you can’t hire our agency. But if you want us to do your Facebook Ads Marketing, call us 1-619-642-2500 or fill out the contact form.
We could spend the whole day talking about Facebook and how it has prove to be a boon for businesses around the globe. The thing to note is that the platform has over 2.1 billion monthly active users, which translates in over 2.1 billion potential new leads. It also represents, on the other hand, 2.1 billion ways through which your advertising efforts can get lost.
Creating Facebook Ads for Pet Washing and Grooming services is a matter of getting two things right; your Objective and your Targeting;
One of the things that you will notice is that choosing an ad Objective is actually the first step, in Ads Manager, on the way to creating Facebook Ads for your business. The importance of this setting lies in the fact that it determines the way you are going to create your ad. Facebook offers a number of Objectives, from which you are required to choose the one that best speaks to the aims that you have in mind when creating your ads;
This is a question that we are often being asked. The answer however, largely depends on your goals and how you hope to achieve them. If you would like to increase Traffic for your website, then “Traffic,” would be the best ad objective for you. If, on the other hand, you would like to generate leads, lead generation is the ad objective that you should go for. You can also choose brand awareness as your Facebook Ad Objective.
For the Facebook Ads that we are creating for our Pet Washing and Grooming, we are going to go with video views as our Objective. That’s because people on Social media tend to respond well to videos that show pets and we are going to create one in which dogs and cats are shown performing tricks, a fact that we will attribute to the grooming that they have gotten from our business.
This is the second important step when it comes to creating Facebook ads for your business. Remember that, as we have already mentioned, Facebook is a vast platform, and it does not pay to have ads that are delivered to everyone; even people who are not remotely interested in pet washing and grooming. So, how do you narrow down on your target audience when creating Facebook Ads for Pet Washing and Grooming services?
The location setting is important since it, in Ad Set, allows you to choose the places where you wish to have your ads delivered. You could, of course, choose to have your ads delivered to people across the globe, but that wont be very useful, unless you are a big company like Coca Cola or you are an online retailer.
For Pet Washing and Grooming services, ad delivery should be limited to the suburbs in which their businesses are physically located.
This is a useful setting if you would like to have your ad delivered only to men or only to women. If, as an example, you are sell baby shower products, it would be a waste of time and money to have your ads delivered to men.
This is another useful setting if, for any one of many reasons, you would like to have the ads that you are creating delivered to people who speak one language or the other.
You can also choose to have delivery of the ads that you are creating restricted based on age. Choose the setting that best works for you, depending on the nature of your business.
The detailed targeting section is where you really set out the targeting parameters for the Facebook Ads that you are creating for your Pet Washing and Grooming business. If you have been following the news, you may have heard revelations that Facebook gathers a wide range of information from its users.
For better or for worse, this information tends to be very useful to those that are looking to create ads on the platform. For this example, we are going to limit delivery of our ads to people that fall within the following categories;
Strive to catch people’s attention
We have already noted that people do not really go to Facebook to be serious. That is why the most popular posts on the platform are those that are less than serious. We are not saying you should start cavorting around as a way of advertising your business. However, when it comes to pets, you actually have a great way of reaching out to potential customers. Create a short, funny, video clip showing cats or dogs within your establishment and you will capture the attention of people that matter for your business.
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