Have you been struggling to get customers for your pet grooming and washing service? Are you wondering whether or not advertising on Facebook will do the trick for you? If yes, then sit back and relax as I show you how you go about doing it. My name is Francisco and I have been in business for over 13 years. In all those years, I have helped countless companies such as your achieve their goals through digital marketing. In this article, I am going to;
Why small businesses, including pet grooming and washing services, need to start advertising on Facebook
If you are the owner of a pet washing and grooming service, you may think that Facebook is out of your reach. However, you would be sorely mistaken! In fact, Facebook offers rich advertising pickings for small businesses such as yours for the following reasons;
Step by step Facebook Ads creation guide
Facebook Ads are created in Ads Manager. The process is composed of four steps;
Creating a Campaign: Choose a Campaign Objective
Choosing a campaign objective is the first step, in Ads Manager, on the way to creating Facebook Ads for your business. The importance of this setting lies in the fact that it determines the way you are going to create your ad. Facebook offers a number of campaign objectives, from which you are required to choose the one that best speaks to what you have in mind when creating your ads;
Best campaign objective when creating Facebook Ads for pet washing and grooming services
This is a question that I am asked often. “What’s the best Facebook Ad campaign objective for pet grooming and washing services?” The answer however, largely depends on your goals and how you hope to achieve them.
For the Facebook Ads that we are creating for our Pet Washing and Grooming, we are going to go with video views as our Objective. That’s because people on Social media tend to respond well to videos that show pets and we are going to create one in which dogs and cats are shown performing tricks, a fact that we will attribute to the grooming that they have gotten from our business.
Creating your target audience: The Ad Set
This is the second important step when it comes to creating Facebook ads for your business. Remember that, as we have already mentioned, Facebook is a vast platform, and it does not pay to have ads that are delivered to everyone; even people who are not remotely interested in pet washing and grooming. So, how do you define your target audience when creating Facebook Ads for Pet Washing and Grooming services?
The location setting is important since it, in Ad Set, allows you to choose the places where you wish to have your ads delivered. You could, of course, choose to have your ads delivered to people across the globe, but that wont be very useful, unless you are a big company like Coca Cola or you are an online retailer.
For Pet Washing and Grooming services, ad delivery should be limited to the suburbs in which their businesses are physically located. For this example, we are going to assume that your pet grooming and washing service is located on Jackson Mill Road in New York. We have chosen to target people who live 5 miles around the physical location of our business.
Age, Gender, Language
The gender setting is useful if you would like to have your Facebook ads delivered only to men or only to women. If, as an example, you sell baby shower products, it would be a waste of time and money to have your ads delivered to men. For this example, we are going to go with both genders.
The language setting is useful if, for some reason, you would like to have the ads that you are creating delivered to people who speak one language or the other.
You can also choose to have delivery of the ads that you are creating restricted based on age. For our example, we have determined that people below 30 hardly seek out pet grooming and washing services. We are, therefore, going with an age range of 30-65 for delivery of our Facebook Ads.
Narrowing down on your target audience: Detailed Targeting
The detailed targeting section is where you really narrow down on your target audience. You do this based on demographics, interests and behaviors. For this example, we are going to target the following people;
Be eye catching
We have already noted that people do not really go to Facebook to be serious. That is why the most popular posts on the platform are those that are less than serious. We are not saying you should start cavorting around as a way of advertising your business. However, when it comes to pets, you actually have a great way of reaching out to potential customers. Create a short, funny, video clip showing cats or dogs within your establishment and you will capture the attention of people that matter for your business.
The Facebook Ads Setup Plan
Okay, we are never going to be able to give you everything in terms of creating Facebook Ads in one article. To really get going, you need to sign up for our Facebook Ads Setup Plan. The Plan offers you the following;
Need Help Getting More Sales? Fill Out the Contact Form Below.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.
Send this to a friend