Editors Note: We created a DIY Facebook Ads Marketing course here in case you can’t hire our agency. But if you want us to do your Facebook Ads Marketing, call us 1-619-642-2500 or fill out the contact form.
The process of creating Facebook Ads is, generally speaking, the same for almost every business. There, are however, important differences, and this is something that you need to know when creating Facebook ads for Party Supplies and Rentals businesses.
The first important thing, as you set out to create Facebook ads for your business, is to know what your objective is. Do you wish to have your Facebook ads generate traffic for your website, or do you wish to have people who see your ad install a mobile app?
Are you trying to get more people to visit the physical location of your store, or are you trying to target people who have previously already visited your online retail store and have shown an interest in one product or the other (remarketing).
Facebook offers the following Objectives, from which you are required to choose one as the first step on the path to the creation of Facebook ads for Party Supply and Rental Stores;
Knowing who you are targeting is another important step when it comes to creating Facebook ads for your Party Supplies and Rentals business. Not targeting the correct audience is a common failing among beginners to Facebook Marketing.
The truth, however, is that being as specific about your target audience as is possible allows you to have your ads delivered only to the people that are likely to have an interest in what you have to offer. Facebook gives you the ability to, while creating your ad, zoom in on your target audience using a number of settings in the Ad Set section;
The question that you need to ask yourself here is; “Where is my clientele based.” Some of the businesses that are out there have a global reach, while most are limited to the areas in which they have a physical presence.
For a Facebook ads for Party Supplies and Rentals business, your reach may not be as extensive as, say, that of an online retailer. You therefore need to reflect that when choosing your targeting options during the process of creating your Facebook ads.
For this example, we are going to assume that our Party Supplies and Rentals business is located in Long Beach, California.
The gender setting allows you to limit distribution of your Facebook ads to people of a particular gender. This becomes applicable if, as an example, your business only deals with men, or women. For our example, we are going to have our ad delivered to both sexes.
If you would like to have your ad seen by people who speak only a particular language, you can do so using this setting. Language is, however, not applicable for our example.
How old are people who you are targeting? You can answer this question using this setting. For our example, we are going to target people who are 18 and above.
This is the section where you really zoom in on your target audience. Facebook collects a wealth of information in this regard, and you can exploit that to make sure that your ads are only delivered to people that really matter for your business. For our example, we are going to have our ad delivered to the following groups of people;
Once you have clearly laid out your target audience, the next step involves working on your conversion funnel. It’s all very well to have people see your ads, but are you ready to turn that interest into a conversion?
There are a number of ways through which you can turn this interest into capital, all of which require that you be clear about, as we noted at the top, your objectives. Let’s assume that someone clicks on or views your ad.
You can then have them leave a Message that will allow you to get in touch with them as soon as is possible. You can also have them taken to a landing page, where they will be shown more about your products and services.
Most people make the mistake of believing that telling people about themselves, and how great they are, is a good way of attracting business through Facebook Ads. That, however, is hardly the case.
A big factor in this regard is that people are already overwhelmed by the ads that they see on Facebook, and if you do not make your stand out, there is a very big chance that your advertising effort will fall flat on its Face.
One way through which you can hold people’s attention is by offering them something; be it a piece of advice or a discount! Have this placed strategically along the path of your conversion funnel, and you will have a lot more people respond positively to your ads.
When creating Facebook Ads for Party Supplies and Rentals businesses, as an example, you can offer a 10% discount to the first five people who click on your ad! Of course, that discount is only going to apply when they sign up to do business with you!
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