Facebook Ads Marketing for Immigration Law Attorneys

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Need to get more clients for your law firm? Why not start advertising on the world’s biggest social networking platform? My name is Francisco and I am the owner of Planet Marketing. Over the years, I have helped countless immigration law firms achieve their goals using Facebook Ads. You too can benefit from my expertise by signing up for the Facebook Ads Setup Plan. But if you would rather learn how to create your own Facebook Ads, continue reading this post. In this article, I am going to;

  1. Show you why Facebook Ads are for Immigration law attorneys.
  2. Teach you how to start creating your very own Facebook Ads.
  3. Talk a bit more about my Facebook Ads Setup Plan.

Should Immigration Law Attorneys Advertise on Facebook?

Immigration law attorneys can find their clients on Facebook
Immigration law attorneys can find their clients on Facebook

One of the questions that I get from Immigration Law Attorneys is, should we even bother advertising on Facebook? The answer to that is an emphatic YES, for the following reasons;

  • Facebook offer unimaginable opportunities to those that are looking to boost their businesses. The world’s largest social media platform is the meeting place for over 2 billion people, which makes it the go to platform for those that wish to grow at a pace that would have been thought impossible only a few years ago.
  • Advertising on Facebook tends to be cheaper than on other platforms, such as Google Ads. With Facebook, you can create a campaign for beginning at as little as
  • You can learn how to create your own Facebook Ads. Admittedly, most people prefer that we handle their campaigns on their behalf. However, creating Facebook Ads is something that anyone out there can learn.
  • Facebook provides very precise audience definition and targeting tools. What this means at the end of the days is that the ads that you create will have very high CTR and conversions rates.

How to create your own Facebook Ads

Four steps to creating a Facebook Ad
Four steps to creating a Facebook Ad

Facebook ads are created in Ads Manager. The process of creating Facebook Ads is composed of the following steps;

  • Creating a campaign
  • Setting up an Ad Account
  • Creating an Ad Set
  • Creating the Ad itself

Choose a Campaign Objective

Before embarking on a Facebook Advertising campaign, you first need to have clear cut goals. You can only have one campaign objective for each ad. Your choice is important because it has a bearing on the makeup of your ad. The following are some of campaign objectives that are available when creating Facebook Ads for your business.

  • Brand awareness
  • Reach
  • Video views
  • Lead generation
  • Traffic
  • Engagement
  • App installs
  • Store visits
  • Product catalog sales
  • Conversions

Which campaign objective works best for Immigration law attorneys

Possible campaign objectives for immigration law attorneys.
Possible campaign objectives for immigration law attorneys.

Most people that I talk to get stuck at this stage. Which campaign objective should they choose for their particular line of business? To be frank, the campaign objective that you choose is going to depend on a number of things, including the nature of the ad that you wish to run and your overall goals. In reality, any of the campaign objectives that are given above could work very well when creating Facebook Ads for Immigration law attorneys.

The Ad Set: Defining your target audience

Setting up your Ad account is an easy step and we are going to skip it in this tutorial. The Ad Set section is one of the most important sections when creating Facebook Ads for any business. It’s where you define and narrow down on your target audience. Facebook provides you with the following parameters that you can use to create your target audience;


Which locations do you wish to target with your Ads? Is it the entire of the United States, or a particularly state or city or town in which you operate. For an Immigration Law Attorney in the United States, obvious target locations would be states that border Mexico. For this example, we are going to use Tijuana on the border with Mexico.

Location targeting for immigration attorneys
Location targeting for immigration attorneys

The great thing about this setting is that it allows you to either include or exclude places on the map that you do not wish to target with your Facebook Ads.

Age, Gender

Age, Gender and Language settings help you define your target audience
Age, Gender and Language settings help you define your target audience

You can also further refine the targeting for your Facebook Ads by setting an age range for the people to whom you wish to have your Ads delivered. For this example, we are going to go with people who are between 18 and 50 years old.

You can also use gender as a targeting setting to define your target audience when creating Facebook Ads. For our example, we are going to have our Ads delivered to both men and women.


The language setting
Targeting only Spanish speakers

The languages setting is of importance in this regard, since Immigration Law Attorneys get most of their business from people who were originally from Mexico, most of whom speak Spanish.

Detailed Targeting: Zooming in on your target audience

This is another important part of the Ad Set section, which allows you to really narrow down on the people who you are targeting with your Ads. Here, targeting is based on Demographics, Interests and Behaviors.

Choose the detailed targeting options for your Facebook Ads

As you can see in the above screenshot, we have included on our list Expats who are living in the United States, along with people who speak the Spanish language. Once you are satisfied with your audience, you can save it for use in later ads.

Budget and Schedule

Set a budget for your Facebook Ads

This section allows you to set the amount that you wish to spend on your Ads on any given day. The amounts that are spent on Facebook advertising vary from field to field. You will just have to work out what works best for you as an Immigration law Attorney, in terms of reaching out to potential customers. You can also schedule your ads, either to start running immediately, or on a set date.

Creating your Facebook Ad

All the steps that you have been following so far have been leading up to this; creating the actual Facebook Ads for your Immigration Law firm.

Accepted Facebook Ad Formats

Accepted formats for Facebook Ads

Facebook accepts the following formats for Ads on its platform;

  • Single Image
  • Slideshow
  • Carousel
  • Single Video
  • Collection

Ad Preview

The Ad Preview appears in a pane to the right of your screen;

Ad Preview

The Facebook Ads Setup Plan

You will notice that we have skipped a number of steps in this article. Truth is, creating a Facebook Ad can be an involved process. Indeed, most people would rather have us do all the hard work on their behalf. If you are one of these people, don’t hesitate to sign up for our Facebook Ads Setup Plan using the info below.

Facebook Lite Plan

Great for service-based businesses* that want ‘leads’ from Facebook. Each lead will have a Name, Email, & Phone Number.

$750 One-time Setup

  • Define Your Ideal Target Audiences
  • 1 Facebook Ads Lead Generation Campaign
  • 1 Facebook Ad Set That Will Target a Desired Audience
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Zapier Integration.** Each Facebook lead will automatically be emailed to you.

Facebook Standard Plan

Get people to a landing page to collect leads, or increase engagement, or get messages on Facebook Messenger, or promote an event, etc.

$999 One-time setup

  • 1 Facebook Ads Traffic, Brand Awareness, Reach, Video Views, Post Engagement, Page Likes, Event Responses, or Messages Campaign
  • 1 Facebook Ad Set That Will Target Your Desired Audience
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Landing Page (if needed)
  • 1 Pixel Installation to Track cost-per-lead

Facebook Advanced Plan

Great for companies that already have traffic coming to their site. Includes a remarketing campaign using Facebook Pixel.

$1250 One-time Setup

  • 1 Remarketing Campaign
  • 1 Custom Audience (People who visited specific web pages)
  • 1 Ad Set
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Pixel Installation to Track cost-per-lead or cost-per-sale
  • We’ll use one of the following Campaign Objectives: Brand awareness, Reach, Traffic, Video views, Lead Generation, Post engagement, Page likes, Event response, Messages, Conversions.

By Francisco

Francisco is the founder/owner of Planet Marketing. He enjoys writing about the work he does, passing his knowledge to everyone. Aside from writing about internet marketing, web hosting, Facebook Ads, Google Ads, reviews, etc., he loves science and astronomy. His number one passion is being a dad to his 9-year old son & horse playing with him. Facebook Twitter Linkedin

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