Editors Note: We created a DIY Facebook Ads Marketing course here in case you can’t hire our agency. But if you want us to do your Facebook Ads Marketing, call us 1-619-642-2500 or fill out the contact form.
Facebook advertising, in general terms, definitely makes sense. Just consider the fact that the platform has, as of now, over 2.19 billion active users! This makes it a real goldmine to those that wish to generate leads for their businesses.
The great news is that Facebook advertising is for everyone. What we mean by that is that no business is either too big or too small to advertise on the platform. But, what should catering companies do in order to maximize on the visibility of the ads that they flight on Facebook?
It’s not really surprising the Objectives section is, in Ads Manager, right at the start of the process of creating Ads on Facebook. What you need to do, before you even start creating ads for your business on Facebook, is understand what it is that you wish to achieve with your campaign.
One thing should be clear in this regard; you are not going to do it for the simple reason that other businesses have been doing it. Facebook advertising, like any other form of marketing, needs to be well thought out. Otherwise, you risk throwing money down the drain.
The good thing is that Facebook gives you a number of objectives, from which you can choose the one that best suits your business;
As you can see, Facebook Ad objectives can be varied. However, for a catering company, there are only a few that are going to be really useful. The first would be the “Traffic” objective. If you are like the majority of business that are out there, you probably already have a website for your business. This objective allows you to direct traffic from your Facebook ads to a landing page on your website. This is important, if you are looking to boost traffic to your site.
Another applicable objective is “Brand awareness.” Here, you will be looking to have your Facebook ad delivered to as many potential customers as possible, as a way of building awareness about your business.
You can also choose to have people who are interested in the services that you have to offer get in touch with you on Facebook. This is where the “Messages” Objective comes in. The thing to note here is that you should stand ready to instantly respond to any queries, because there is nothing that puts off potential customers more than being made to wait.
This is related to the points that we have just been making in the above argument. Its important for any business that carries out a Facebook advertising campaign to have a clearly laid out conversion channel. This largely has to do with your Objectives and what you wish to have the people who see and click on your Ads do.
For a Catering Company, we have already noted that one of the most applicable Objectives involves having people get in touch immediately after seeing your ads. You then, again as we have already noted, need to stand ready to respond to their questions in as quick a fashion as is possible.
This part usually is the most difficult part when it comes to Facebook advertising. For most people, the challenge lies in zooming in on the right kind of audience, without necessarily excluding some other people who may, after all, be interested in your business. So, how do you narrow in on your target audience when creating Facebook Ads for your Catering Company?
The fortunate thing is that Facebook has a number of settings that have been designed to help you really focus on the people that you wish to reach with your ads. This is important, because Facebook ads cost money, and you don’t want to waste that on people who have virtually no interest in whatever it is that you have on offer.
The Location setting allows you to choose where you wish to have Facebook Ads for your catering business delivered. For the sake of our example, we are going to have our ads delivered to people who live in the state of California.
The thing to remember here is that the Location setting is largely dependent on the nature of your business. An online retailer can definitely afford to have his or her ads delivered to people around the world, whereas a business such as a café or restaurant is only ever going to attract clients from about 10 miles around its physical location.
These are the other settings that you can use to narrow down on the target audience when creating Facebook Ads for your Catering Company. As an example, people below the age of 18 are not going to be interested in what you have on offer. You can also choose to have your ads delivered to people who speak only a particular language.
This tends to be the most interesting section, as far as creating Facebook Ads for your Catering Company is concerned. That’s because demographics, interests and behaviors are usually the ones that really define the kind of people that you are going to be doing business with. For the sake of this example, we are going to have our ads targeted at;
Based on the settings that we have chosen, we get an estimated daily reach of 2000 to 6100 people, and between 25 and 65 link clicks. The challenge then comes in turning those clicks into conversions. That is why, as we have already noted at the top, you need to have your pitch ready before launching Facebook ads for your Catering company.
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