Editors Note: We created a DIY Facebook Ads Marketing course here in case you can’t hire our agency. But if you want us to do your Facebook Ads Marketing, call us 1-619-642-2500 or fill out the contact form.
If you have the time, and if you are a hands-on person, here is a write-up that will help you create your own Facebook ads for your business. So, how do you go about creating Facebook Ads for Cafes and Coffee Shops?
The first thing that you need to do as part of the process of creating Facebook Ads for your business is understand that Coffee Shops and Cafes are, by their very nature, localized. What this means, in practical terms, is that your shop is only ever going to attract people who live a certain distance around the physical location of your business. Though it’s certainly possible if you are really good, not many people are going to drive across town to visit a coffee shop or Café.
Why is it important for you to understand the nature of your business? Well, how about the fact that the nature of your business is instrumental to the choice of Objective that you are going to make when creating Facebook Ads for your Café or Coffee Shop?
Giving a serious thought to what the objective of your ads are is certainly important, as far as advertising on Facebook is concerned. What you do not want to do is to just flight a few ads for the simple reason that others out there are also doing it! That would definitely be a good way throw away money.
Fortunately, Facebook offers a choice of several objectives, from which you can choose the one that most speaks to what you are trying to achieve by advertising on the platform;
When it comes to Cafés and Coffee Shops, the main objectives for any ad campaign are likely to be getting Store Visits and building Brand awareness. What you want to do is tell the people that matter the most, those who live close to your business, that your Coffee shop is worth visiting.
Once you have chosen the Objective for your Facebook marketing campaign, the next thing that you need to do is have clarity on who your target audience is. This is of particular importance when setting up your Facebook Ad, since it allows you to narrow in on your target audience.
Many businesses make the mistake, when advertising on Facebook, of not having a clearly defined audience. This tends to be a waste of money, since your ads are going to be delivered to people who really do not have an interest in anything that you have to offer. The good thing is that Facebook Ads Manager provides you with a number of settings that make it possible for you to really zero in on your prospects;
The first setting that allows you to narrow in on your target audience is the Location setting. As part of the process of creating Facebook Ads for your business, you need to choose where you wish to have them delivered. This can either be one location or several in various countries.
Remember what we said about Cafés and Coffee Shops being localized? What this means is that you are only going to need to have your ad delivered in your area of operation. Lets say your Café is located on Van Buren Boulevard, Riverside, California.
The kind of people that you wish to reach with your ads should be located about 10 miles around your Café, as you can see in the above screenshot.
This is another setting that you can use to further narrow down on your target audience. You can, as an example, choose to have your Facebook ads delivered only to men who are over 18.
This section helps your further narrow down on your target audience as part of the process of creating Facebook Ads for your Café or Coffee Shop. For our example, we can choose to have our ad delivered to people whose demographics and interests are the following;
The last thing that we need to note is that before you launch your Facebook ads, you should have a clearly laid out conversion strategy. The question that you need to ask yourself in this regard is “how am I going to get people from Facebook into the physical location of my business.” There is definitely no end to the kind of strategies that you can use in this regard.
You can, as an example, have people who click on your ads go to a landing page on your website, where they can get more information about your business. Better still, you can have offer a discount to people who sign up to receive specials from your restaurant. You could even have a coupon that people can use to get a discount when they walk into your store.
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